Product Manager Mako Shoulder

As a Product Manager - Mako Shoulder you will develop specific marketing plans and activities for specific products or product lines to establish enhance or distinguish product placement within the competitive arena. Develops business plans and product positioning in the marketplace. Oversees market research monitors competitive activity and identifies customer needs. Establishes pricing strategies. Works with engineering manufacturing and sales to develop new products or enhance existing product(s) or product line(s)

What you will do:

• Understand key competitors and their relative strengths/weaknesses
• Understand customer groups including why customers buy the product or service approach for the product or portfolio
• Understand the different marketing channel strategies and associated business implications
• Track and report results/KPIs to leadership and sales
• Understand key competitors and their relative strengths/weaknesses and maintain networks of people and resources for obtaining competitive information
• Explain different product features to different customers as appropriate to their needs
• Maintain customer engagement and deeply understand customer needs
• Play a role in developing key strategy documents: strategic plan annual marketing plan product launch plans etc
• Support the creation of Project Charters CERs and Business Case Financial Models as applicable
• Understand competitive dynamics in the market
• Understand what customers value and how they perceive different attributes of the product or portfolio
• Articulate why the product or portfolio adds value or solves problems for the customer
• Create marketing strategies to understand develop and enhance the relationship between the customer and the product or portfolio
• Propose objectives for generating clinical evidence and evaluate studies
• Tie the business goal of the product or portfolio to the overall goal of Stryker
• Synthesize market trends and make recommendations on areas of strategic focus
• Develop new strategies sales tools and communication plans for the product or portfolio
• Apply clinical knowledge in combination with technical knowledge to educate and articulate value
• Work closely with sales training/sales enablement to set the sales training strategy for the product or portfolio
• Responsible for the obsolescence plan
• Provide analytical support to set price
• Articulate desired communications outcomes consistent with marketing strategy to MarComm team
• Establish short-range and long-range improvement goals for the product management team and under guidance develop action plans to achieve those goals
• Analyze customer satisfaction to assess trends in customer engagement and incorporate trends into strategic planning
• Provide the intelligence group with key objectives and inputs to drive customer insights

Minimum Qualifications (Required):

• Bachelors degree required
• 4 years of work experience required

Preferred Qualifications (Strongly desired):

• MBA preferred
• 2 years of medical device or marketing experience preferred
• Excellent presentation and interpersonal communication skills
• Strong analytical and problem-solving skills
• Ability to manage multiple projects while delivering on established timelines
• Ability to be persuasive in the absence of organizational authority
• Must be able to understand and work within complex interdivisional procedures and policies
• Demonstrated proficiency in Microsoft Office (Excel Word & PowerPoint)

United States of America Pay Ranges:

• Puerto Rico: $77700 - $129500 USD Annual
• USN: $89300 - $148800 USD Annual
• US5: $93800 - $156200 USD Annual
• US10: $98200 - $163700 USD Annual
• US15: $102700 - $171100 USD Annual
• US20: $107200 - $178600 USD Annual
• US30: $116100 - $193400 USD Annual