Product Manager, Digital Experiences Mattel Digital Studio

The Opportunity: 

Mattel Digital is looking for a Product Manager to help build launch scale and monetize digital experiences platforms and services that extend Mattel IP into meaningful fan family and collector engagement. This role sits on the Digital Experiences team and will help shape product strategy build business cases align senior leaders around investment decisions bring new 0-to-1 opportunities to market and grow established platforms into larger digital businesses. 

The Product Manager will own and develop digital opportunities that create value for Mattel beyond one-time campaign activations. This includes fan engagement products physical-to-digital extensions collector utilities subscription or service concepts cross-brand digital platforms and reusable experience infrastructure. The role requires strong product judgment comfort with ambiguity disciplined execution business case development executive communication and the ability to partner across brands marketing design production engineering legal finance data DTC gaming and external vendors. 

This role requires a Product Manager who is comfortable with both sides of digital product ownership: creating new products from zero to one and operating established platforms with a clear path to growth scale and monetization. 

What Your Impact Will Be:

• Own the strategy discovery definition launch optimization and growth of digital experiences that leverage Mattel brands and intellectual property. 

• Lead 0-to-1 product development for new digital experiences from early concept and opportunity sizing through MVP definition launch readiness market launch and post-launch iteration. 

• Build product strategies and business cases that clarify the audience opportunity consumer value proposition revenue model investment needs risks dependencies and path to scale. 

• Partner with Digital Experiences leadership to align ELT and senior stakeholders around strategic priorities funding asks investment tradeoffs and launch decisions. 

• Own established digital platforms and identify opportunities to improve engagement retention monetization operating efficiency and long-term scalability. 

• Translate business goals audience needs and brand strategies into clear product requirements roadmaps briefs user stories success metrics and decision frameworks. 

• Evaluate opportunities based on audience value business impact feasibility scalability monetization potential first-party data value and reusable capability. 

• Help shift digital work from one-time launches toward living products that are measured maintained improved and scaled over time. 

• Define and track product success metrics including engagement retention conversion monetization toy revenue lift user satisfaction operating cost and learning milestones; use those signals to recommend whether to scale optimize pivot pause or sunset initiatives. 

• Develop product documentation and cross-functional plans including product briefs PRDs business cases experiment plans launch plans post-launch readouts stakeholder updates dependencies budgets risks and launch readiness. 

• Coordinate with design production engineering analytics marketing legal privacy safety and brand teams to deliver high-quality consumer-facing experiences. 

• Maintain awareness of digital product AI interactive entertainment creator collector subscription and fan engagement trends that may inform Mattels digital growth opportunities. 

• Help create repeatable operating practices templates and processes that allow Mattel to build digital experiences more efficiently across brands and audiences. 

Qualifications :

• 5 years of product management experience building consumer-facing digital products apps platforms services ecommerce experiences fan communities subscriptions or other digital experiences. 

• Demonstrated success taking digital products from concept through launch and post-launch growth with clear examples of business impact user adoption engagement retention monetization or operational improvement. 

• Strong product strategy skills including the ability to define customer problems size opportunities shape MVPs prioritize tradeoffs create roadmaps and make clear recommendations with incomplete information. 

• Experience owning product outcomes and connecting product decisions to business results including revenue margin engagement retention customer acquisition first-party data brand value and operating leverage. 

• Proven ability to develop business cases funding recommendations executive materials or strategic decision narratives for new or growing digital products. 

• Strong analytical judgment including the ability to define success metrics interpret product performance identify actionable insights and recommend whether to scale optimize pivot pause or sunset an initiative. 

• Excellent cross-functional leadership and communication skills with the ability to align creative technical business and brand stakeholders. 

• Strong execution discipline including planning dependency management vendor coordination launch readiness risk tracking and follow-through. 

• Experience working in agile product development environments and managing products through discovery launch lifecycle management and post-launch optimization. 

• Ability to create concise high-quality written materials for different audiences from working teams to senior leaders. 

Preferred Qualifications 

• Experience in entertainment consumer products kids/family products digital media subscriptions DTC fan platforms or branded digital experiences. 

• Experience working with licensed or franchise-based IP. 

• Familiarity with app stores web products live operations user acquisition CRM community content platforms or digital commerce. 

• Experience using product analytics tools A/B testing funnel analysis cohort analysis or lifecycle metrics. 

• Experience working with external agencies software vendors design partners or development studios. 

• Understanding of privacy safety and compliance considerations for consumer-facing digital products especially products that may reach kids families or global audiences. 

• Experience using AI-assisted product prototyping research analysis or development tools such as Codex to accelerate discovery execution experimentation and decision-making. 

• Familiarity with AI creator tools interactive entertainment digital collectibles or emerging fan engagement models that could inform new consumer experiences or operating models. 

Additional Information :

Dont meet every single requirement At Mattel we are dedicated to an inclusive workplace and a culture of belonging. If youre excited about this role but your past experience doesnt align perfectly with every qualification in the job description we still encourage you to apply. You may be just the right candidate for this or other roles. Join Mattels Talent Community and start receiving exciting updates about our company our employees and our culture. Also interested in signing up for job alerts Do so here!

How We Work:
We are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:

• We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
• We innovate: At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
• We execute: We are a performance-driven company. We strive for excellence and are focused on pursuing best-in-class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

Our Approach to Flexible Work:
This role is an in-office role Monday-Thursday and work from home on Fridays. We embrace a flexible work model designed to empower a culture of growth optimism and wellbeing where every employee can reach their full potential. Combining purposeful in-person collaboration with flexibility our focus is to optimize performance and drive connection for moments that matter.

Who We Are:
Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands including Barbie Hot Wheels Fisher-Price American Girl Thomas & Friends UNO Masters of the Universe Matchbox Monster High MEGA and Polly Pocket as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys content consumer products digital and live experiences. Our products are sold in collaboration with the worlds leading retail and ecommerce companies. Since its founding in 1945 Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential.

Mattels award-winning workplace culture has been recognized by Forbes Fast Company Newsweek Great Place to Work TIME and more.

Visit us at  of recruiting scams: Mattel will only contact you through official @ or @ email addresses and will never ask for payment or sensitive personal information during the hiring process.

Mattel is an Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers and all applicants will receive consideration for employment without regard to race ethnicity color national origin religion sex gender gender identity or expression sexual orientation veteran and protected veteran status disability status and or any other basis protected by applicable federal state or local law.

Pursuant to the Los Angeles Fair Chance Ordinance and the California Fair Chance Act qualified applicants with arrest or conviction records will be considered for employment.

The pay range for this position is between $140000 and $176000. The pay range is indicative of projected hiring range however base pay will be determined based on a candidates work location skills and experience. Mattel offers competitive total pay programs comprehensive benefits and resources to help empower a culture where every employee can reach their full potential. 

Videos to watch:
The Culture at Mattel
Corporate Philanthropy

Remote Work :

No

Employment Type :

Full-time