Product Designer, B2B Growth

Betterment is a leading technology-driven financial services company that offers investing savings and retirement solutions for retail investors and investment advisors as well as financial wellness solutions including a 401(k) for small and medium-sized businesses. Our team is passionate about our mission to empower people to build wealth with confidence and ease. Were headquartered in NYC and offer hybrid NY-based positions (four days/ week in-office with no required office days during the summer and winter holidays).

Betterments mission is to empower people to do whats best for their money so that they can live better. Were looking for a Product Designer to create compelling and impactful growth experiences that engage our prospective B2B customers and improve our high level acquisition funnels. You will bring creative analytical and technical design skills to collaborate closely with a strong cross-functional team and stakeholders across our two B2B lines of business: Betterment at Work which provides modern financial benefits to todays diverse workforce and Betterment Advisor Solutions a platform for registered investment advisors to efficiently manage their clients assets.

At Betterment we hire designers who are passionate about personal finance and building intuitive delightful experiences for customers to manage their money. You approach problems holistically and are self-motivated learning new skills quickly with a sense for what youll develop next. We seek out folks who are talented and eager to both learn from their colleagues and help make them better. As a design team were focused and always strive for excellence.

This role is based out of our NYC office. Below weve reflected the base salary range for this position. Actual salaries may vary depending on factors including but not limited to location experience and performance. The range listed is just one component of Betterments total compensation package for employees.

• New York City: $121000 - $143000

This job may also be eligible for variable compensation in the form of a company incentive bonus.

• Design and iterate on key web-driven acquisition flows funnels and tools that drive growth balancing business goals and user needsowning all aspects of design for your projects from inception through launch
• Create engaging website experiences that resonate with Betterment at Work and Betterment Advisor Solutions prospective customers
• Make informed data-backed design decisions by leveraging research sales data customer insights usability principles and site performance metrics
• Contribute to our design system ensuring everything we create is accessible cohesive and aligned with our brand
• Collaborate closely with product management engineering brand designers content strategists product design marketing and many others working closely in cross-disciplinary teams across business-to-business and consumer-facing product areas
• Help shape our product direction by identifying new opportunities proposing A/B tests and staying current with design industry and competitor trends
• Leverage AI tools across your design workflow using them to sharpen problem framing accelerate exploration and prototype ideas fasterbringing judgment to know when and how to apply them effectively and sharing learnings with the broader team
• Invest in your craft as part of a talented supportive design team that values open feedback and works toward a unified customer experience across all touchpoints

• 3 years of relevant experience as a product designer (previous titles may have been different)
• Portfolio of extraordinary product design work that demonstrates a strong visual design foundation positive business impact and experience shipping designs to real people across web and mobile
• Excellent communication skills both written and spoken
• Strong collaborative skills with experience working through lots of cross-functional feedback
• Experience working in a data-informed test and learn environment
• Curiosity about and experience with AI tools in your design process and a desire to help the team develop shared practices as the space evolves
• Ability to identify user needs and pain points through research usability testing and data analysis
• Strong organizational skills and ability to prioritize and manage multiple projects with tight timelines
• Strategic thinker with a big-picture view of how design drives product and business goals
• Experience working within established accessible design systems and evolving when appropriate

We change lives

Be a part of a community of innovators working to transform financial outcomes for real people. Your work will make an impact always laddering up to our mission; to empower people to build wealth with confidence and ease.

We set audacious goals

We set them for the company our customers and ourselves and we wont stop until we reach them. We dont just show up; we give our all then celebrate our wins.

We value all perspectives

When we collaborate were at our best. We believe diverse perspectives lead to better outcomes and strive to uphold our supportive and inclusive community.

We simplify financial services

Were financial services pioneers always finding new ways to improve optimize and enhance. Constant improvement is in our DNA.

Our Commitment to Your Total Well-being:

• We offer a competitive suite of benefits including medical dental and vision coverage; life and AD&D insurance; short- and long-term disability; infertility support and WPATH-aligned transgender health benefits; an Employee Assistance Program (EAP); transit benefits and FSA and HSA options
• Ownership: Equity for all employees including new hire and refresher grants.
• Time: Flexible paid time off paid parental leave and a fully paid four-week sabbatical in your sixth year.
• Growth: Company-paid professional coaching for all employees.
• Wealth: Day-one 401(k) match plus matching on qualified student loan payments.

Well take a few weeks to review all applications. If wed like to spend more time with you well reach out to arrange next steps which will include 3-4 sets of meetings with your future colleagues.

In the interview process well look to learn more about your skills experiences capabilities and motivators. Many of our questions will be aimed at understanding how you might operate here at Betterment. Depending on the role we may ask you to complete a case study exercise or technical assessments as we want to collect a robust set of data points to better inform our decisions.

On average it takes us around 3-5 weeks to make a hiring decision depending on your availability and sense of urgency. As a best practice we aim to interview at least 2-3 final round candidates before making a hiring decision. Please note that as we usually receive an overwhelming number of applications for open positions were unable to offer individual feedback during the interview process.

We recognize that interviewing for a new role is a big deal. We appreciate you considering Betterment as the next step in your career and our Recruiting Team is here to support and advocate for you through the interview process!

Betterment is dedicated to providing accommodations to candidates upon request. If you need accommodations at any point throughout the interview process please reach out to your recruiter.

Please note that in any materials you submit you may redact or remove age-identifying information such as age date of birth or dates of school attendance or graduation. You will not be penalized for redacting or removing this information.

Come join us!

Were an equal opportunity employer and comply with all applicable federal state and local fair employment practices laws. We strictly prohibit and do not tolerate discrimination against employees applicants or any other covered persons because of race color religion creed national origin or ancestry ethnicity sex gender (including gender nonconformity and status as a transgender or transsexual individual) sexual orientation marital status age physical or mental disability citizenship past current or prospective service in the uniformed services predisposing genetic characteristic domestic violence victim status arrest records or any other characteristic protected under applicable federal state or local law.