Product & Customer Marketing Manager

Ludus builds software for the performing arts. Thousands of theatres schools dance studios music programs and venues use Ludus to sell tickets market events raise money and manage volunteers.

Ludus is looking for a hands-on Product & Customer Marketing Manager to own marketing for every new Ludus product launch and customer this role you will own each launch from early planning through release help shape the ideas behind it and turn product information into the words customers see.

This is an individual contributor role with no direct reports.

Join us in our mission to bring people together through shared experiences by building digital tools for performing arts organizations.

Learn more about Ludus here

At Ludus our mission is to bring people together through shared experiences.

We get shit done move fast and are constantly learning and adapting. We embrace low process and high trust to navigate change and figure out what works.

We dont think success is permanent. The moment you stop learning and improving someone else catches up. For us success is a sum of small efforts including trial and error so we move at an unrelenting weekly pace.

In order to grow as a company and individually discomfort is necessary so we can continue exploring new ideas and push ourselves to build quality tools to offer the best solutions for our customers.

If you prefer a hand-holding environment where everything is black and white thats not us. If you move without being pushed and can thrive in controlled chaos Ludus is the place for you.

Youll help launch products used by thousands of performing arts organizations and work directly with company leadership with a real voice in how Ludus tells its story.

Time generally breaks down as 40% Product Marketing 30% Customer Marketing 20% Content and Social and 10% Special Projects such as launches conferences and sales enablement.

Product Marketing:

• Own go-to-market execution for every new product and feature launch from brief to go-live.

• Turn product strategy into messaging customers actually understand.

• Research the market and competitors to sharpen positioning and adoption campaigns.

Customer Marketing:

• Build and maintain a repeatable customer proof engine turning interviews into case studies video and sales assets.

• Work with Customer Success to create product updates launch emails and educational campaigns that help customers get more from Ludus.

• Partner with the outreach and engagement team on retention and advocacy campaigns that turn customers into references.

Content and Social:

• Develop content that supports executive thought leadership and customer education.

• Help shape website messaging and content when needed.

Collaboration:

• Work closely with Design Video Content Outreach Product Sales and Customer Success to align messaging and bring launches to life. Youll own the outcome while collaborating with specialists across the company.

(In no certain order)

Turns Ideas Into Finished Work

• Comes up with the idea writes the brief and ships the work.

• Gets real satisfaction from taking something thats twenty percent finished and doing the work to get it ready for customers.

• Uses AI tools thoughtfully to research faster test ideas and produce better work without sacrificing quality.

• Comfortable with Mac computers and picking up new technology.

Exceptional Writing

• Writes launch messaging product pages emails case studies and sales materials most weeks.

Comfortable Talking to Customers

• Interviews customers without flinching and turns what they hear into finished work.

Keeps Things Moving

• Runs a launch a case study and a content calendar at the same time without dropping one.

Curiosity & Industry Knowledge

• Genuinely curious about the market Ludus serves and the people who run performing arts organizations.

Experience

• Three or more years in product marketing customer marketing content marketing communications or a combination of those.

• SaaS and small company experience preferred.

BONUS Qualifications:

• HubSpot experience.

• Competitive analysis and customer advocacy program experience.

• Performing arts arts education or education technology experience including familiarity with how arts educators and program directors make buying decisions.

PERSONAL ATTRIBUTES:

• Comfortable with ambiguity. Priorities change launch dates move and new ideas show up; adjusts without losing momentum.

• Holds strong opinions about messaging but loosely when the data says otherwise.

• Takes ownership of the result not just the idea.

What Success Looks Like in Year One

• Own go-to-market execution for every major product and feature launch.

• Build on current customer proof engine to consistently produces case studies customer videos reference customers and sales assets.

• Improve adoption and awareness of key Ludus products and features.

• Become the person people trust to keep launches and customer stories moving.

• Make Product Marketing visible enough that Sales and Product come to it before a launch not after.

This Role Is Not For You If

• You want to manage a team.

• You want to write the strategy and hand the execution to someone else.

• You want to specialize in one channel and let everything outside it go untouched.

• You are not comfortable being both the person who writes the brief and the person who ships the work.

Health Insurance (Medical Vision Dental) Provided by Blue Cross Blue Shield and Guardian. Ludus covers 90% of the premium of our employees and 50% of all dependents.

401(k) matching Full match on the first 5% contribution and 50% match on the next 5% of contribution (7.5% contribution match by Ludus if you contribute 10%).

Profit Sharing and Stock Options We believe in sharing our success and offer annual profit-sharing bonuses during profitable years along with stock options that give employees a stake in our long-term growth and success.

Personal Wellness $50 monthly reimbursement that can be used on anything personal wellness related.

Experience Credit $100 yearly reimbursement toward concert tickets theatre tickets etc. to encourage shared experiences.

Flexible PTO Take the time you need for vacation or personal days - simply work with your team to ensure everything runs smooth while you are away.

Sick Days If youre under the weather we expect you to take the time needed to recover within reason.

Location: Ada MI (minimum of 2 days in-office required currently on Monday and Wednesday)

Hours: Monday-Friday; our core business hours are 9-5 EST with flexibility depending on business need.

Salary Range: $80000 - $95000

This position reports to: Head of Marketing

Interested in joining our growing team Then wed love to hear from you!