Principal, Strategic Comms Planner, Amazon Ads

Come build the future with us! What unites all Amazonians (across teams and geographies) is that we are all striving to delight customers and make their lives easierwhoever that customer may pursuit of delighting customers Amazonians have developed many products and services that transformed the way our customers live their lives and run their businesses. Together we are building the future one innovative product service and idea at a time. Amazon Ads is dedicated to driving measurable outcomes for brand advertisers agencies authors publishers and entrepreneurs. Our ad solutionsincluding retail media display video DSP measurement and ad tech solutionsleverage Amazons innovations and insights to find attract and engage intended audiences throughout their daily journeys.

The GTM & Marketing Strategy team drives efficiency across Amazon Ads by architecting the processes that align Product Marketing and Sales and building the single sources of truth that keep all teams moving together. We create central direction uniting audience messaging channel and go-to-market strategies while building the mechanisms that ensure disciplined execution scaling what works.

As the Amazon Ads marketing organization has grown and evolved across brand demand generation events and content so has the need for a single strategic voice connecting our storytelling across channels audiences and campaigns. Were hiring a Principal Strategic Communications Planner to build this function from the ground up. This is a rare opportunity to architect a net-new discipline within an established high-performing marketing organization. You will define what great looks like for Comms Planning at Amazon Ads architecting how we ensure our narratives land with precision across every audience and touchpoint including agents that increasingly discover evaluate and recommend Amazon Ads on behalf of advertisers.

You will own the end-to-end strategic planning discipline across marketing ensuring every asset ladders to a unified narrative and every dollar of investment delivers against clearly defined goals. Youll work with Growth and SMB Marketing on the audiences we need to reach the objectives each campaign must achieve and the optimal channel mix to get there and optimize throughout to maximize ROI. This is a builder role: youll be the first person performing this function and will shape its charter operating model and vision as it matures. The ideal candidate has functional expertise having performed a similar Comms Planner role before while being curious about how AI will change the way we work proactively testing new approaches.

This role reports to the GTM & Marketing Strategy Director and partners closely with Content Channel Product Marketing Growth Marketing SMB Marketing and Analytics teams to drive measurable impact.

Key job responsibilities
Architect and operationalize a centralized communications planning framework incorporating audience strategy messaging architecture channel planning and quality standards ensuring narrative consistency and strategic coherence across all marketing touchpoints
Align audience segmentation and prioritization across campaigns mapping messaging to the right audiences and agents through the right channels at the right moments in their journey
Review end-to-end customer journeys identifying messaging gaps redundancies and opportunities; ensure campaign sequencing maximizes cumulative narrative impact
Establish prioritization criteria for competing initiatives ensuring the highest-impact narratives receive appropriate investment sequencing and channel allocation
Partner with product marketing brand events content and demand generation teams to define core themes audience priorities campaign objectives and integrated channel strategy
Own measurement frameworks that track campaign effectiveness narrative consistency channel performance and communications contribution to business outcomestranslating findings into optimizations and strategic pivots
Lead cross-functional alignment to maintain coherence as campaigns scale and new initiatives launch
Serve as the connective tissue between creative product and audience strategy and channel delivery ensuring briefs are grounded in audience insight and channel best practices
Identify and champion emerging channels formats and approaches including agent-facing protocols to extend reach and deepen engagement with priority audiences
Oversee narrative coherence across both human and AI audiences ensuring a single consistent story
Champion AI identifying opportunities to make marketing programs more efficient and effective.

- 9 years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation macros charts and pivot tables)
- Experience communicating results to senior leadership
- Experience building executing and scaling cross-functional marketing programs
- Experience driving direction and alignment with cross-functional teams

- Experience working cross-functionally with partner teams to drive adoption and usage of brand assets and messaging
- Experience in strategic marketing management and market analysis and demonstrated ability to build and execute a strategy with clear goals and objectives to align to business and service objectives and support portfolio objectives

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status disability or other legally protected status.

Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees supervisors and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees supervisors and staff to ensure exceptional customer service; and follow all federal state and local laws and Company policies. Criminal history may have a direct adverse and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above as well as the abilities to adhere to company policies exercise sound judgment effectively manage stress and work safely and respectfully with others exhibit trustworthiness and professionalism and safeguard business operations and the Companys reputation. Pursuant to the Los Angeles County Fair Chance Ordinance we will consider for employment qualified applicants with arrest and conviction records.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience qualifications and location. Amazon also offers comprehensive benefits including health insurance (medical dental vision prescription Basic Life & AD&D insurance and option for Supplemental life plans EAP Mental Health Support Medical Advice Line Flexible Spending Accounts Adoption and Surrogacy Reimbursement coverage) 401(k) matching paid time off and parental leave. Learn more about our benefits at CA Culver City - 142000.00 - 192000.00 USD annually
USA NY New York - 156100.00 - 211200.00 USD annually
USA WA SEATTLE - 142000.00 - 192000.00 USD annually