Principal, Social Growth & Amplification Strategy, Prime Video US & Amazon MGM Studios

Amazon MGM Studios is the home for talent creating and producing Original films and television series for a global audience. Original series premiere exclusively on Prime Video which is available in more than 240 countries and territories worldwide. Amazon MGM Studios also produces and acquires Original movies for theatrical release and exclusively for Prime Video.

We are seeking an experienced Principal to lead social growth strategy and operations across Prime Video US and Amazon MGM Studios. This role owns seven interconnected workstreams that collectively define how we goal amplify optimize monetize and operationalize social and creator marketing across the organization. This is not a support function it is a strategic leadership role with direct ownership over goal-setting investment decisions platform relationships new capability development and cross-org alignment. The right candidate thrives in ambiguity builds from zero makes high-judgment calls with significant business impact and operates as both strategist and executional decision-owner.


Key job responsibilities
- Social Goaling & Performance Strategy: Own all social goaling and tracking across title event and project-level initiatives. Lead quarterly and annual goal-setting optimization and cross-functional alignment with Programming Media Brand and Studios teams. Define how success is measured across the social organization.
- Organic & Creator Boosting: Own end-to-end organic social boosting strategy and execution. Lead creator boosting including agency consolidation measurement and optimization to drive earned engagement at scale. Make real-time optimization decisions in a high-ambiguity environment with no existing playbook.
- Paid Social Creative Optimization: Stand up and own a new paid social creative optimization function. Lead creative rotation testing frameworks and performance benchmarking across all titles with paid media support.
- Platform Relationships: Build and own platform relationships with Meta TikTok and Google/YouTube. Launch first-of-their-kind programs and activate opportunities that drive outsized organic reach.
- Ad Sales Enablement: Partner with advertising sales to define packages that commoditize organic social posts and creator content as scalable brand partner inventory while protecting organic integrity.
- Cross-Org Strategic Alignment: Serve as the strategic bridge between Social Programming Marketing and Theatrical. Operationalize decision-making processes so leadership has full context and impact assessment before ratifying direction.

- 8 years of professional non-internship marketing experience
- Experience building executing and scaling cross-functional marketing programs
- Experience communicating results to senior leadership
- Experience driving direction and alignment with cross-functional teams
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation macros charts and pivot tables)
- Experience leading complex programs with significant change impact across organizational boundaries
- Experience in entertainment streaming or media marketing
- 6 years in social media marketing creator marketing or digital media strategy
- Experience with social media platforms (Meta TikTok YouTube) at both the advertising and partnership level
- Experience leading agency relationships including procurement RFP processes and consolidation
- Experience with goal-setting frameworks measurement methodology and performance optimization at scale
- Experience making high-judgment decisions in ambiguous environments with limited precedent
- Experience developing new functions or capabilities from scratch
- Experience presenting strategy results and recommendations to VP leadership
- Proficiency in social analytics platforms and data-driven decision-making

- Experience working cross-functionally and driving decision making among stakeholders with competing goals
- Experience with various types of research methodologies is key including quant qual 1P & 3P data trend analysis & forecasting etc.
- Experience managing paid and organic social media initiatives with budgets of $5M
- Experience in ad sales enablement social monetization or revenue-generating partnerships
- Experience operating on both content and commercial sides of social/digital media (e.g. platform sales strategy advertiser frameworks)
- Experience leading platform-level partnerships with Meta TikTok or Google/YouTube
- Experience with cross-org operational design and stakeholder alignment at senior leadership levels
- Experience with econometric measurement models or advanced attribution methodologies

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status disability or other legally protected status.

Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees supervisors and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees supervisors and staff to ensure exceptional customer service; and follow all federal state and local laws and Company policies. Criminal history may have a direct adverse and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above as well as the abilities to adhere to company policies exercise sound judgment effectively manage stress and work safely and respectfully with others exhibit trustworthiness and professionalism and safeguard business operations and the Companys reputation. Pursuant to the Los Angeles County Fair Chance Ordinance we will consider for employment qualified applicants with arrest and conviction records.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience qualifications and location. Amazon also offers comprehensive benefits including health insurance (medical dental vision prescription Basic Life & AD&D insurance and option for Supplemental life plans EAP Mental Health Support Medical Advice Line Flexible Spending Accounts Adoption and Surrogacy Reimbursement coverage) 401(k) matching paid time off and parental leave. Learn more about our benefits at CA Culver City - 149200.00 - 201800.00 USD annually