Principal Product Marketing Manager, PLM

Principal PLM Product Marketing

Location:Boston MA

Are you a seasoned product marketing professional who has lived and breathed Product Lifecycle Management and wants to shape how the worlds leading manufacturers think about it PTC is looking for a Senior Principal PLM Product Marketing to join our PLM product marketing team and drive strategic messaging positioning and go-to-market execution for key areas of our industry-leading PLM portfolio. Youll also collaborate with teammates across the product marketing organization to develop cross-portfolio solution stories that connect PLM to PTCs broader technology ecosystem.

This is a high-impact individual contributor role for someone who combines deep PLM domain expertise with the strategic marketing instincts to influence how enterprise buyers evaluate adopt and expand their use of PLM technology and who embraces emerging tools and approaches including AI to continuously sharpen how they research create and go to market.

Why This Role Matters

PTCs PLM portfolio anchored by Windchill and extending across our cloud SaaS and AI-driven capabilities is at the center of how the worlds most complex manufacturers manage the digital thread from engineering to the factory floor and beyond. The market is evolving fast: AI SaaS transformation and the convergence of engineering disciplines demand marketers who dont just understand PLM but can articulate where its going and why PTC leads.

• Shape the PLM narrative.As part of the PLM product marketing team youll play a central role in defining how PTCs PLM solutions are positioned against competitors and perceived by the market from analysts and press to buyers and practitioners.

• Bridge product to portfolio.PLM doesnt exist in isolation. Working alongside teammates across the product marketing organization youll help craft cross-portfolio solution stories that connect PLM to CAD ALM SLM and IoT translating integrated product engineering into compelling value propositions for discrete manufacturers.

• Influence at the highest levels.As a Senior Principal youll operate as a trusted strategic advisor to product leadership sales executives and senior marketing leaders contributing to roadmap narratives campaign strategy and competitive positioning.

• Raise the bar.Your expertise frameworks and deliverables will help elevate how PTC approaches product marketing across the PLM team and beyond.

What Youll Do

Strategic Messaging & Positioning

• Develop differentiated messaging and positioning for key areas of PTCs PLM portfolio that resonate with engineering leaders IT decision-makers and C-suite executives across target industries (Automotive Aerospace & Defense Industrial Equipment Medical Devices Electronics & High-Tech).

• Collaborate with product marketing teammates to build cross-portfolio solution narratives that articulate the value of PLM in the context of PTCs broader technology ecosystem including integrated product engineering digital thread and AI-driven workflows.

Go-to-Market Execution

• Drive GTM strategy and execution for PLM product launches feature releases and platform milestones within your focus areas from positioning and campaign themes to launch readiness and post-launch optimization.

• Partner with Growth Marketing and Demand Generation to develop campaign strategies that drive pipeline acceleration and customer engagement across industry verticals and geographies.

Competitive & Market Intelligence

• Conduct deep competitive analysis and market research to inform positioning identify whitespace opportunities and equip the organization with actionable intelligence on market shifts buyer behavior and competitive threats.

• Serve as a key PLM market expert within PTC engaging with analysts (Gartner IDC Forrester) press and industry influencers to strengthen PTCs market position.

Sales Enablement & Customer Advocacy

• Design and deliver high-impact sales enablement materials battle cards solution guides competitive comparisons and presentation assets that equip sellers to win in your focus areas.

• Develop buyer personas buying journey maps and customer proof points that accelerate deal velocity and improve win rates.

Cross-Functional Collaboration

• Partner with Product Management to translate roadmap capabilities into market-facing value propositions and ensure customer and market insights flow back into product strategy.

• Work closely with Industry Advisors Solutions Marketing and Customer Success to ensure PLM narratives are grounded in real-world customer outcomes and aligned with industry-specific GTM motions.

• Collaborate with fellow product marketers on the PLM team and across the portfolio to ensure consistency share best practices and deliver cohesive messaging to the market.

What You Bring

Must-Have

• 8 years of experiencein product marketing solutions marketing or GTM strategy roles within B2B enterprise software with significant depth in PLM engineering software or adjacent manufacturing technology domains.

• Deep PLM domain expertise.You understand the PLM landscape the technology the buyers the competitive dynamics and the industry workflows. Ideally youve worked at a PLM software vendor or in a PLM-adjacent role at a discrete manufacturer.

• Proven ability to develop strategic messaging and positioningthat differentiates in competitive enterprise markets not just feature/function marketing but narrative-level storytelling that moves markets.

• Experience with portfolio-level and solution-level marketing you can zoom out from a single product to craft integrated solution stories that connect across a technology portfolio.

• Track record of influencing without authority youve partnered with product leaders sales executives and senior marketers to drive alignment and outcomes across complex organizations.

• Strong analytical skills comfortable synthesizing market data customer insights competitive intelligence and business metrics into actionable marketing strategy.

• Exceptional communication skills written verbal and visual. You can build a compelling executive presentation write a crisp analyst brief and deliver a persuasive product narrative to a room of senior leaders.

• Bachelors degree in Marketing Business Engineering or a related field.

Nice-to-Have

• MBA or advanced degree.

• Demonstrated experience leveraging AI and generative AI tools to accelerate product marketing workflows from market research and competitive analysis to narrative development content creation and campaign optimization. Were looking for someone who sees AI not just as a topic they market but as a tool that transforms how they work.

• Experience marketing cloud/SaaS transformation of traditionally on-premise enterprise software.

• Familiarity with adjacent technology domains CAD ALM Simulation IoT SLM and how they intersect with PLM.

• Background in one or more target industries: Automotive Aerospace & Defense Industrial Equipment Medical Devices Electronics & High-Tech.

• Experience with analyst relations (Gartner IDC Forrester) and competitive benchmarking frameworks.

• Hands-on experience with PLM platforms (Windchill Teamcenter Enovia Arena or similar).

Compensation (CIP)
PTC carefully considers a wide varietyof factors when determining compensation. The anticipated annual salary range for this position is between $131000 - 170500. The salary range reflects a good-faith estimate of compensation at the time of posting. Actual compensation may vary based on a candidates skills qualifications experience and location. Additionally candidates may be eligible for a performance-based also have the opportunity to become a PTC shareholder through our employee share purchase program (ESPP) which allows for the purchase of discounted PTC stock. Certain roles may also be eligible for participation in our equity programs. Employees may be eligible for medical dental and vision insurance paid time off and sick leave tuition reimbursement 401(k) contributions and employer match flexible spending accounts life insurance disability coverage and if you are an office-assigned employee a generous commuter subsidy. All total rewards and benefits programs are subject to applicable plan eligibility and other terms and conditions.
For more information about PTCs comprehensive benefits please visit our Careers Page.
Applications will be accepted on an on-going basis.