Principal, Product Marketing

Position Summary:

Entegris isseekinga strategic results-drivenPrincipalProduct Marketing Manager ServicesElectromechanical Devices & Instrumentationbased in North Marketing Managerisresponsible fordefining positioning and driving thegotomarketsuccess of the companys services portfolio focused on the Electromechanical Devices & Instrumentation product role sits at the intersection ofservices sales product and customer success translating service value into compelling messaging sales tools and growth strategies that accelerate adoption revenue and customer lifetime value

Responsibilities:

• Develop clear value propositions positioning andmessaging forservices offerings (e.g. professional services managed services support consulting lifecycle services).
• Differentiate services based on customer outcomes ROI and business impactnot just features.
• Tailor messaging by customer segment industry lifecycle stage and buying persona
• Leadgotomarketplanning for new services launches service bundles and pricing/packaging updates.
• Partner with Product Services Delivery and Sales to define launch plans offer readiness and success metrics.
• Supportupsellcrosssell andattachratestrategies tied to product and platform adoption
• Create sales enablement materials including pitch decks battlecards solution briefs FAQs and ROI tools.
• Train sales and partner teams on services value use cases and competitive differentiation.
• Support strategic deals with tailored messaging and value justification
• Conduct customer research win/loss analysis and competitive assessments specific to services.
• Gathervoiceofcustomerinsights to inform service offer evolution and packaging.
• Monitor market trends pricing models and service benchmarks.
• Support customer lifecycle initiatives such as onboarding adoption renewal and expansion.
• Partner with Customer Success and Services teams to improve engagement and retention through targeted messaging.
• Develop content and campaigns focused on outcomes best practices and customer success stories.
• Act as the services marketing liaison between Product Sales Services Operations Finance and Customer Success.
• Ensure consistent messaging across marketing channels internal teams and partners.
• Influence roadmap and service design byrepresentingmarket and customer needs.

• Qualifications and Preferred Skills:

  Required:

• Bachelors degree in Marketing Business Engineering ora relatedfield.
• 5 years of experience inproduct marketing orsolutionsmarketing preferably withservices or recurring revenue offerings.
• Experience supporting B2B sales teams and complex buying cycles.
• Strong storytelling messaging and presentation skills.
• Demonstrated ability to turn technical or operational services into clear customer value

Compensation: The pay range for this role is $140000-$200000 USD with actual pay commensurate based on the candidates experience within the role.

• Preferred:

• Advanced degree (MBA or equivalent)
• 5 years of experience in semiconductor industry

• Physical Requirements:

• Internationaland domestictravelup to 25%-40%in a month