Principal Product Manager (Web Experience)

Workato is the leading Control and Execution Platform for Enterprise AI the neutral platform enterprises trust to put AI to work across their business. Workato unifies data applications and processes into a single platform so AI can reliably orchestrate business processes in production at enterprise scale. Built on more than a decade of running mission-critical processes for over half the Fortune 500 including Nasdaq Amazon Cisco Vodafone Atlassian and Lucid Motors Workato turns over 14000 enterprise systems AI needs to act on into one governed execution layer. For more information visit .

Ultimately Workato believes in fostering a flexible trust-oriented culture that empowers everyone to take full ownership of their roles. We are driven by innovation and looking for team players who want to actively build our company.

But we also believe in balancing productivity with self-care. Thats why we offer all of our employees a vibrant and dynamic work environment along with a multitude of benefits they can enjoy inside and outside of their work lives.

If this sounds right up your alley please submit an application. We look forward to getting to know you!

Also feel free to check out why:

• Business Insider named us an enterprise startup to bet your career on
• Forbes Cloud 100 recognized us as one of the top 100 private cloud companies in the world
• Deloitte Tech Fast 500 ranked us as the 17th fastest growing tech company in the Bay Area and 96th in North America
• Quartz ranked us the #1 best company for remote workers

Were hiring a Principal Product Manager Web Experience at Workato.

Our website is where buyers form their first impression analysts understand our direction technical teams evaluate our platform and customers discover what they can do next.

Were looking for a product leader to own that experiencebringing together visitor needs company narrative design content and technology to build understanding trust and growth.

This is a senior individual contributor role with company-wide influence and ownership of the website strategy roadmap priorities and measurable outcomes.

• Visitor needs and strategy: Understand our audiences through research analytics and customer feedback. Define priority journeys and a roadmap tied to visitor and business outcomes.
• Information architecture and navigation: Make our platform and content easy to explore through clear site structure taxonomy search and discovery paths.
• Design and brand experience: Partner with Design to shape visual storytelling layouts and interactions that communicate our value and build confidence.
• Content and evaluation journeys: Connect product pages solutions customer stories analyst research resources on-demand videos events demos documentation and learning experiences.
• Growth and experimentation: Improve acquisition journeys and qualified conversion. Test copy layouts navigation forms and calls to action; turn findings into shipped improvements.
• Governance and delivery: Own prioritization and experience standards. Establish content ownership freshness and launch readiness partnering with Engineering on performance accessibility and measurement.

• Product leadership: Experience owning a complex B2B SaaS website or digital product with a track record of setting direction making tradeoffs and delivering measurable results.
• Research and information architecture: Ability to translate visitor needs into intuitive journeys navigation taxonomy and content discovery.
• Design judgment and storytelling: Strong instincts for visual hierarchy interaction brand expression and communicating complex technology clearly.
• Content strategy: Experience organizing diverse product editorial video event and educational content into connected experiences.
• Growth and analytics: Hands-on experience with funnel analysis instrumentation A/B testing conversion optimization and connecting behavior to business outcomes.
• Web fluency: Practical understanding of CMS platforms SEO AI-driven discovery accessibility mobile experience and technical performance.
• Cross-functional leadership: Ability to align Product Marketing Design Engineering Data and Sales resolve competing priorities and drive delivery.
• AI fluency: Hands-on use of AI for research prototyping content workflows analysis and experimentationwith strong quality judgment.

• Leads through influence across Marketing Brand SEO/AEO Product and Engineering.
• Comfortable making prioritization trade-offs and explaining them to senior stakeholders.
• Collaborative and transparent: priorities and results are visible.
• Curious and quick to learn: you will get to know a technical platform well enough to make sound product decisions about how it is presented.

Youll own the website scorecard tracking visitor task completion understanding of our differentiation content discovery and journey progression qualified conversion and experience quality.

Youll partner with Growth and Revenue Operations to drive qualified traffic accepted leads and website-sourced pipeline.

Wed love to see what youve shipped the decisions you owned and the results you achieved.

(REQ ID: 2993)