Principal Product Manager, Digital & Commerce

This role is not open to visa sponsorship or transfer of visa sponsorship including those on H1-B F-1 OPT STEM-OPT or TN visa nor is it available to work corp-to-corp.

Lonely Planet is looking for a Principal Product Manager to lead the evolution of our web experiences and the platforms that power them. This role sits at the intersection of traveler experience content technology and business strategy and its squarely focused on outcomes.

We want a product leader who gets energized by moving numbers that matter: engagement conversion membership growth revenue. Someone who can hold a complex multi-surface portfolio together set a clear direction and bring the team along with them.

Youll own the product roadmap for Lonely Planets web ecosystem while partnering closely with App CMS Editorial Design Engineering Data SEO and Commercial teams.

Editorial Content & Discovery The core Lonely Planet experience editorial publishing tentpole moments like Best in Travel site navigation content discovery SEO and the traveler-facing surfaces that drive engagement and return visits.

Commerce Our shop eCommerce experience: product discovery conversion optimization checkout merchandising catalog management and the Shopify requirements that drive revenue.

Membership & Engagement Authenticated user experiences and the connective tissue between content personalization subscriptions and long-term traveler loyalty.

Partnership Integrations & Multi-Platform Scoping and leading partner experiences beyond standard web and CMS implementations and ensuring cohesion across web CMS Shopify and third-party surfaces.

Key Responsibilities

• Own and evolve the product roadmap across all digital surfaces translating business and traveler goals into a prioritized coherent strategy
• Balance short-term delivery with long-term platform thinking; know when to build for now and when to build for scale
• Write clear high-quality PRDs and Jira tickets that let engineering and design move fast and build right
• Use analytics experimentation and behavioral insights to drive decisions and measure impact direct ownership of CVR RPV AOV engagement depth and membership growth
• Accelerate how the team works: sharpen frameworks improve prioritization raise the quality of requirements not just your own output
• Identify and apply AI tools to improve both team workflows and traveler-facing experiences
• Drive alignment across Design Engineering Editorial Marketing and App unblocking decisions and maintaining momentum
• Partner with CMS and Editorial to evolve content creation management and distribution systems
• Lead the product side of partnership deal implementation and define site-level integration strategy

• 8 years of product management experience with demonstrated progression to Staff or Principal scope
• Proven portfolio-level ownership experience managing multiple interconnected product areas with real business leverage
• Strong eCommerce background with hands-on Shopify experience (configuration commerce ops engineering requirements)
• Deep fluency in analytics and funnel data; comfortable using behavioral insights and business metrics to drive decisions
• Demonstrated ability to raise team performance not just personal output through better frameworks and ways of working
• Experience with SEO content discovery or audience growth strategies
• AI fluency: active use of AI tools in your product practice with clear instincts for where it creates leverage
• Excellent communication and stakeholder management; able to influence across design engineering marketing and editorial without direct authority

• Background in travel media or publishing Lonely Planet is a brand with real cultural weight and affinity for the space shows
• Experience with membership subscriptions or authenticated user products
• Familiarity with experimentation platforms and modern frontend frameworks
• Experience building platform capabilities APIs or shared internal tools
• Experience scoping and delivering partnership integration products

Compensation:

This range reflects total cash compensation which may include base salary only or base salary plus target bonus depending on the role. Where eligible equity may also be offered separately and not included below. Actual compensation varies based on location experience and qualifications.

• Total Cash Compensation Range: $175000 - $225000

Additionally the following benefits are provided by Red Ventures subject to eligibility requirements.

• Health Insurance Coverage (medical dental and vision)
• Life Insurance
• Short and Long-Term Disability Insurance
• Flexible Spending Accounts
• Holiday Pay
• 401(k) with match
• Employee Assistance Program
• Paid Parental Bonding Benefit Program
• Flexible Paid Time Off (PTO): We believe time to rest and recharge is essential. Thats why we offer a generous and flexible PTO policy. Full-time employees accrue 20 days of PTO for a full calendar year annually with an increase to 25 days after five years of service.

Who We Are:

Red Ventures is a global portfolio of high-growth companies spanning several U.S. businessesa joint venture in the health services industryand strategic investments in Europe. Their businesses include The Points Guy Lonely Planet Bankrate the Allconnect Platform RV Home Client Growth RV Growth & Transformation Sage Home Loans Corporation and more. Across the portfolio Red Ventures businesses deliver seamless digital experiences for consumers help Fortune 100 clients solve large-scale digital growth challenges and create world-class experiences and opportunities for employees. Learn more at follow @RedVentures on LinkedIn and Instagram.

At Red Ventures we believe diverse inclusive teams are better. To help you better understand our core values and beliefs we encourage you to watch this brief YouTube video: Our Belief Statements. This will give you insight into the principles that guide our work and our commitment to fostering an inclusive environment.

Red Ventures is an equal opportunity employer that does not discriminate against any employee or applicant because of race creed color religion gender sexual orientation gender identity/expression national origin disability age genetic information veteran status marital status pregnancy or any other basis protected by law. Employment at Red Ventures is based solely on a persons merit and qualifications.

We are committed to providing equal employment opportunities to qualified individuals with disabilities. This includes providing reasonable accommodation where appropriate. Should you require a reasonable accommodation to apply or participate in the job application or interview process please contact

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At Red Ventures we believe in real human connection. Thats why we do not hire someone through text social media or email only. As part of the hiring process you should expect live conversations with RV teammates before any offer is made. Also keep an eye on the sender: we only use official @ email addresses at the portfolio level or business specific email addresses (e.g. @) not ones like . We will never ask candidates to send money buy equipment or share financial account info during your journey with us. You can always find our open roles on if you receive a message that seems suspicious please use to verify the opportunity.

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