Principal Product Manager, Data Products & Integrations

Job Title: Principal Product Manager Data Products & Integrations
Job Type: Full-time Hybrid in office in Boulder CO. We have an in-office culture with a minimum 3 days in the office (Tues-Thurs).
Reporting To: Senior Director of Product
Work Authorization: Applicants must have legal authorization to work in the U.S. without the need for current or future sponsorship

ABOUT BRANCHLAB

BranchLab is transforming healthcare commercialization with Pathwai the industrys first Semantic Activation Platform. Our AI-native technology helps leading healthcare organizations and their agencies make smarter commercialization decisions and connect patients providers and caregivers to life-improving therapies and resources.

Built for the evolving privacy landscape BranchLab improves commercialization performance without relying on individual-level health information. By modernizing the industrys technical infrastructure we help organizations operate more efficiently and responsibly while improving how healthcare audiences are understood reached and engaged.

BranchLab is helping build a more intelligent efficient and responsible model for healthcare commercialization.

THE OPPORTUNITY

Were hiring a Principal Product Manager to lead our data products and integrations strategy. This role will define how BranchLab packages governs distributes and scales identity audience activation and partner-facing capabilities across our platform and ecosystem.

Own product strategy for high-impact data products identity graph capabilities and ecosystem integrations.

Define how BranchLabs data assets should be packaged distributed and measured for customer and commercial impact.

Partner across Product Engineering Data Science Privacy Legal Partnerships Sales Customer Success and Operations to turn strategy into scalable platform capabilities.

Prioritize roadmap investments based on customer value revenue opportunity reuse privacy risk implementation complexity and long-term differentiation.

Help shape the future of privacy-first healthcare commercialization by building data products that are rigorous compliant and designed for real-world use.

KEY RESPONSIBILITIES

Youll serve as the product leader for data products and integrations bringing product discipline to how BranchLab develops reusable data assets scales integrations and delivers measurable value to customers and partners.

Lead data product and identity strategy

Define the strategic direction for BranchLabs identity graph capabilities audience products activation workflows and reusable data assets. Clarify how these capabilities are positioned differentiated governed measured and incorporated into customer-facing products.

Determine how data products should reach customers partners platforms APIs clean rooms marketplaces internal systems and direct customer workflows. Create a product-led integrations roadmap that prioritizes high-value ecosystem connections and reusable integration patterns.

Manage identity and data products as reusable platform assets with clear customer segments value propositions documentation access models adoption targets quality standards and lifecycle plans. Help determine what should be created scaled maintained consolidated or retired.

Partner closely with Engineering Data Science Privacy Legal Partnerships Sales Customer Success and Operations to translate strategy into delivery plans commercial enablement partner decisions and measurable adoption outcomes.

Identity graph strategy and product positioning

Partner and platform integration strategy

Tokenization identity resolution and interoperability models

Direct integrations with healthcare media and activation partners

Reusable integration patterns APIs standards and observability

Distribution strategy across platforms clean rooms marketplaces and direct workflows

Data product packaging lifecycle management and commercial enablement

Privacy-safe product design for regulated healthcare commercialization use cases

REQUIRED SKILLS & EXPERIENCE

• 8 years of product management experience ideally with data-heavy platform identity audience adtech martech healthcare data or integration products.

  Demonstrated ability to turn ambiguous data and infrastructure opportunities into clear product strategy roadmap priorities and customer-facing value propositions.

  Strong understanding of data products APIs data pipelines partner integrations data quality measurement and platform scalability.

  Experience working cross-functionally with engineering data science commercial privacy legal and customer-facing teams.

  Ability to evaluate tradeoffs across customer demand revenue potential strategic differentiation feasibility privacy risk operational complexity and reuse.

  Strong communication skills including the ability to represent product strategy in customer partner executive and go-to-market conversations.

  High-agency working style with comfort operating in fast-paced environments where priorities evolve and structure is still being built.

  Commitment to building rigorous privacy-safe products for regulated healthcare commercialization use cases.

PREFERRED QUALIFICATIONS

• Experience with identity resolution graph products tokenization audience activation clean rooms or healthcare media measurement.

  Familiarity with healthcare commercialization pharmaceutical marketing regulated data environments or privacy-preserving data collaboration.

  Experience building partner ecosystems integration marketplaces self-serve APIs or reusable platform capabilities.

  Comfort translating technical data concepts into commercial narratives enablement materials and executive-level recommendations.

  Experience defining product success metrics across adoption revenue influence quality match rate latency support burden and customer outcomes.
  

WHAT SUCCESS LOOKS LIKE

You establish an approved strategy and roadmap for data products identity graph capabilities and integrations.

You increase adoption of prioritized data products across customers partners and internal teams.

You create clearer packaging positioning and distribution models that support new and expanded commercial opportunities.

You reduce duplicative or one-off integration work through reusable standards patterns and prioritization frameworks.

You improve visibility into data product performance through usage quality latency match rate support and customer outcome metrics.

You build a clear governance model for data product lifecycle decisions including launch scale maintenance consolidation and retirement.

WHY JOIN BRANCHLAB

• Competitive Salary & Comprehensive Benefits

• Small Agile Team Your work will have a direct impact

• Equity Opportunities Grow with the company

Equal Employment Opportunity

BranchLab is an equal opportunity employer. We are committed to providing a workplace free from discrimination harassment and retaliation. Employment decisions are based on qualifications merit and business needs without regard to race color religion creed national origin ancestry citizenship or immigration status sex pregnancy or related medical conditions sexual orientation gender identity or expression age disability genetic information marital familial or caregiver status military or veteran status or any other characteristic protected by applicable law.

Applicants and employees have the right to request a reasonable accommodation for a disability pregnancy childbirth or a related medical condition or sincerely held religious belief or practice. To request an accommodation during the application or interview process please contact

BranchLab prohibits retaliation against anyone who requests an accommodation reports discrimination or harassment participates in an investigation or otherwise exercises rights protected by law.

Required Experience:

Staff IC