Principal, Corporate Communications & Marketplace

At Nike the Communications team curates the company narrative and creates powerful relationships influence opportunities and experiences to reach consumer corporate and employee audiences. We are curious ambitious and creative. Our experience is diverse we have an openness to think in new ways and thrive in a fast-paced environment.

WHO YOULL WORK WITH

Working closely with our global corporate and marketplace communications teams this role will execute an end-to-end communications strategy that advances Nikes NA corporate reputation through proactively identifying monitoring and mitigating potential issues while managing issues already in place or that emerge in the course of business.

In parallel proactively elevate and curate storytelling around Nikes NA marketplace strategy across Direct and key partner channels working in concert with our global communications cross functional and business stakeholders.

WHO WE ARE LOOKING FOR

We are looking for a Principal Communications to join the North America Communications team with a focus on key issues critical to the reputation of the Nike brand in North America. This person will collaborate closely with a cross-functional team to proactively lead strategic plans and drive storytelling around the impact Nike has on its community to an audience of media consumers influencers and content creators.

The right candidate has:

• Experience operating in complex matrixed organizations with a strong understanding of geography and marketplace dynamics.
• Proven ability to drive and execute integrated corporate and marketplace communications plans that support business and reputation goals.
• Demonstrated experience managing or supporting issues and crises in a fast-paced high-visibility environment.
• Experience working closely with Legal teams to navigate risk and ensure aligned compliant communications.
• Proven ability to manage highly sensitive and confidential information with sound judgment and discretion.
• Experience engaging with media and contributing to external narrative development; confident representing the organization when needed.
• Experience leading corporate and marketplace projects with the ability to influence teammates and cross functional partners.

We are a team of optimists dreamers and inventors. But most of all were in love with the art of a good story. We are culturally curious and plugged into emerging conversations that matter most to our consumer. We are not afraid to break status quo to create unexpected connections and meaningful moments for Nike Brand.

• 7 years of progressive experience in corporate marketplace or brand communications

• Bachelors degree in Communications Journalism Marketing Public Relations or related field. Will accept any suitable combination of education experience and training
• Management skills including high-profile communications strategic planning budgeting creative solutions and agency management with additional experience in developing proactive creative communications and extensive communications strategies.
• Proven ability to communicate plans across a complex matrix on a corporate regional and functional basis.
• Experience initiating and driving the ideation process to contribute meaningful innovative strategies to the business at concept stage.
• High aptitude for creative thinking balanced against bottom line business needs.
• Successful experience working effectively with senior leaders and management and a proven ability to provide guidance and direction to peers.

Successful candidates will bring a positive team-oriented attitude be curious have strong strategic instincts and exceptional relationship skills and be able to handle ambiguity to work across a global corporate matrix.

WHAT YOULL WORK ON

Youll be part of the North America Communications team with a focus on marketplace corporate social community impact and crisis communications.

• Serve as the strategic communications lead for social community impact marketplace communications and crisis communications responsible for developing seasonal and year-long plans that include cut-through messaging and positioning.
• You deliver world-class narrative strategy and creative conceptsobsessing storytelling with craft taste and scale.
• Drive purposeful conversations around powerful stories anchored on the moments that make Nike one-of-a-kind.
• Partner closely with teammates across the creative team and functions of Nike to develop strategic plans impactful narratives and craft messaging thats tailored to specific audiences platforms and moments.
• A nuanced expertise of sport and culture is a requirement.
• You work in AMBIGUITY see the big picture and collaborate positively with a large group of partners.

Key Accountabilities:

• Issues & Risk Management
  • Develop and implement corporate issues management strategies to anticipate identify and respond to emerging risks impacting NA reputation. Help establish clear strategy processes and shared cross-functional responsibilities.
• Crisis Management
  • Partner with global communications team to develop and execute communications plans in response to crises including product recalls operational issues or other reputational challenges. Support on creating messaging talking points Q&As and channel-specific POVs to ensure consistent and effective communication.
• Risk & Issues Monitoring
  • Proactively identify potential issues that could impact Nikes NA reputation in partnership with the Nike Intelligence Center and cross-functional partners.
• Corporate and Marketplace Media Relations
  • Support our global communications team in shaping NA external corporate and marketplace narrative to ensure accurate and balanced reporting. Partner closely with Corporate Media Relations and marketplace teammates on messaging and engagement approach.
• Stakeholder Communication
  • Develop and execute communication plans for internal and external stakeholders to ensure clarity alignment and message consistency.
• Marketplace Strategy Path Forward
  • Provide guidance and recommendations to NA leaders and cross-functional teams on storytelling around Nikes holistic marketplace strategy and how we serve athletes.

We offer a number of accommodations to complete our interview process including screen readers sign language interpreters accessible and single location for in-person interviews closed captioning and other reasonable modifications as needed. If you discover as you navigate our application process that you need assistance or an accommodation due to a disability please complete the Candidate Accommodation Request Form.