Principal Ad Research and Insights

The Opportunity

The AdResearch& Insightspositionis a senior strategic role responsible for designing and executing primary research initiatives thatdemonstratethe effectiveness of advertising acrossHPMedia Network. This individual will translate data and research findings into compelling insights narratives and case studies that enable advertisers to understand the value of HPsMediaNetworksofferings and empower the Ad Sales organization to close new business.

As thesubjectmatterexpert on advertiser research and measurement storytelling this role will surfacedatadrivenproof points thatshowcasecampaign impact uncover insights into audience behavior and elevate HP Media Networks position in the marketplace through credible actionable insights.

This position offers an exciting opportunity to contribute to a rapidly growing business within a fast-paced performance-oriented environment where you will serve as a trusted authority in AdResearchand a key enabler ofadvertiser confidence sales effectiveness and the continued growth of HP Media Networks revenue streams.

Key Responsibilities

• Design and execute a wide range of primary research studies(e.g. brand lift purchase intent messaging effectiveness audience insights) either in-houseor through 3P vendorsto assess advertiser campaign impact across the HP Media Network.

• Own the end-to-end research process includingmethodologydesignkickoff callsvendor coordination (as applicable) data analysis interpretation and synthesis of findingsto present results both internally and externally

• Translate research outcomes into clear persuasive case studies narratives and sales-ready materials thatdemonstratecampaign effectiveness and advertiser ROI.

• Partner closely with Ad Sales Client SolutionsAd OperationsandProductMarketing teams to understand advertiserobjectivesand align research outputs to active and prospective sales priorities.

• Develop standardized frameworks and best practices for measuring and communicating ad effectiveness across HP Media Network formats and environments.

• Identifytrends and patterns across research studies to generate network-level insights that highlight the overall performance and differentiation of HP Media Network advertising.

• Present research findings and insights to internal stakeholders including sales leadership and cross-functional partners ensuring clarity credibility and actionability.

• Continuously evaluate and improve research methodologies measurement approaches and insight storytelling to keep pace with industry standards and advertiser expectations.

Required Qualifications

• 10 years in Digital Media with experience in advertising research media insights or measurement withdemonstratedexpertisein primary research execution

• Deep knowledge of advertising effectiveness measurement including brand lift audience insights and campaign impact studies

• Knowledge of key ad performance measurement partners and their methodologies

• Proven experience translating complex or ambiguousdata and research findings into compelling insights case studies and client-facing narratives

• Strong analytical acumen with the ability to synthesize quantitative and qualitative data into clear actionable conclusions

• Proven experience partnering with Ad Sales or client-facing teams supporting go-to-market strategies and new business development through insights

• Excellent communication and presentation skills with the ability to influence stakeholders through data-driven storytelling

• Highly organized proactive and able to manage multiple research initiatives simultaneously in a fast-paced environmentwhilemaintainingastute attention to detail.

• Familiarity with digital media ecosystems ad formatsindustry terminologyand measurement challenges across devices and channels

• Understanding of attribution methodologies and measurement limitations across channels & devices

• Exceptionalproblem-solving skills

• Thrives in a team environment and collaborates well with others

• Proficient inMicrosoftOfficeSuite(Excel PowerPoint Outlook)

• Bachelors degree or equivalent experience

Preferred Qualifications

• Streaming entertainment (AVODs SVODs FAST) experience is preferred

• Experience in supporting enterprise-level accounts (i.e.Fortune 100 with $MM budgets) is highly preferred

• Media agency experience is a plus

• Understanding of retail media commerce media CTVOTTand/or native advertising trends

About This Role

Reports to: Sr.ManagerBD & StrategicAd TechPartnerships

Department:HP Media Network

Growth Opportunity:This role presents the opportunity to grow as a strategic leader by defining advertiser research frameworks that directly shape HP MediaNetworksGTM strategy andlongtermmonetization.