Portfolio Marketer
Job Location:
Sidney, OH - USA
Monthly Salary:
Posted on:
Vacancies:
Job Summary
About Us
We are a global climate technologies company engineered for sustainability. We create sustainable and efficient residential commercial and industrial spaces through HVACR technologies. We protect temperature-sensitive goods throughout the cold chain. And we bring comfort to people globally. Best-in-class engineering design and manufacturing combined with category-leading brands in compression controls software and monitoring solutions result in next-generation climate technology that is built for the needs of the world ahead.
Whether you are a professional looking for a career change an undergraduate student exploring your first opportunity or recent graduate with an advanced degree we have opportunities that will allow you to innovate be challenged and make an impact. Join our team and start your journey today!
The Portfolio Marketer defines how to win by translating strategy into positioning go-to-market execution and sales enablement that drives adoption and growth. This role is the expert on buyer personas andtheir needs inthe buying process responsible for creating differentiated and defensible market positions. The Portfolio Marketer develops comprehensive go-to-market strategies sales tools and competitive insights to empower salesand marketingteams and improvefocus andcustomer engagement.
As a Portfolio Marketer You Will:
Develop and execute go-to-market strategies including portfoliopositioning target audiences messaging and KPIs
Create sales enablement tools and resources to supportportfolio/product/solution introductions; Train and support sales teams with competitive insights and tools
Conduct persona mapping and journey development to understand buyer/influencerbehaviordecision-makingprocessesand information needs/formats within the sales funnel/journey
Prioritizepotentialrequirementsfordigital tooldevelopment such as ROI calculators and competitor cross-referencesthatenable customer engagement/product assessment
Translate market and product insights into clear differentiated value propositions and messaging frameworks
Orchestrate cross-functional inputs (Product Market Sales Marketing) into cohesive commercialization packages
Align buyer needs sales motionsmarketingengagementsand enablement tools to improve conversion and effectiveness
ContinuouslyrefineGTM strategies based on performance data and Voice of Customer feedback
KPIs:
GTM program performance vs. targets
Sales enablement adoption and effectiveness
Cross-sell and upsell rates
Sales feedback on tools content and training
Customer feedback on buying experience and engagement
REQUIRED EDUCATION EXPERIENCE & SKILLS:
Minimum 5 years of experience in marketing sales enablement or a related field.
Proven leadership and communication skills with success in aligning cross-functional teams to execute go-to-market strategies.
Advanced proficiency with CRM platforms and data visualization tools for performance tracking and insight generation.
Strong analytical and problem-solving skills rooted in data-driven decision-making and audience-centric marketing.
A relentless pursuit of excellence and a strong desire to build agile systems that support commercial and operational excellence.
Deep commitment to ownership continuous learning and taking proactive steps to improve marketing outcomes.
Strong technical aptitude and experience in an industrial marketing role
Ability to travel up to 30% as needed
PREFERRED EDUCATION EXPERIENCE & SKILLS:
Bachelors degree in business administration marketing communications or a related field.
Advanced knowledge of persona mapping buyer journeys and sales enablement strategies.
Experience in developing go-to-market strategies messaging frameworks and sales tools.
Deep understanding of the buyers decision-making process and lifecycle management.
Familiarity with digital tools such as ROI calculators competitor cross-references and selection tools.
Onsite Work Arrangement:
This role is based fully onsite and not eligible for hybrid or remote work is the option to have 1 work from home day per week.
Why Work in the Greater Miami Valley Area
Our facility is located in Sidney OH conveniently located within driving distance to several larger cities such as Dayton Troy and Columbus. The areas generally low costs of living excellent school systems and low crime rates create a family-friendly environment. The area is home to several growing communities with restaurants festivals shopping and arts scenes that make them exciting places to live and work
About Our Location
The newly renovated Sidney campus has 1M square feet of manufacturing floor with an additional 120k square feet of leading-edge lab facilities. This location is the headquarters for the HVACR Americas business unit. Through our 30 years of scroll compressor expertise our products help bring comfort and convenience to commercial industrial and residential spaces. Approximately 1600 employees work in Sidney who all support a multitude of business functions. With the blend of businesses and functions represented under this one roof there are many opportunities for advancement within the Sidney location.
Our Commitment to Our People
Across the globe we are united by a singular Purpose: Sustainability is no small ambition. Thats why everything we do is geared toward a sustainable futurefor our generation and all those to come. Through groundbreaking innovations HVACR technology and cold chain solutions we are reducing carbon emissions and improving energy efficiency in spaces of all sizes from residential to commercial to industrial.
Our employees are our greatest strength. We believe that our culture of passion openness and collaboration empowers us to work toward the same goal - to make the world a better place. We invest in the end-to-end development of our people beginning at onboarding and through senior leadership so they can thrive personally and professionally.
Flexible and competitive benefits plans offer the right options to meet your individual/family needs: medical insurance plans dental and vision coverage 401(k) and more. We provide employees with flexible time off plans including paid parental leave vacation and holiday leave.
Together we have the opportunity and the power to continue to revolutionize the technology behind air conditioning heating and refrigeration and cultivate a better future. Learn more about us and how you can join our team!
Our Commitment to Inclusion & Belonging
At Copeland we cultivate a strong sense of inclusion and belonging where individuals of all backgrounds and with diverse perspectives are embraced and treated fairly to enable a stronger workforce. Our employee resource groups play an important role in culture and community building at Copeland.
Work Authorization
Copeland will only employ those who are legally authorized to work in the United States. This is not a position for which sponsorship will be provided. Individuals with temporary visas such as E F-1 with OPT or CPT H-1 H-2 L-1 B J or TN or who need sponsorship for work authorization now or in the future are not eligible for hire.
Equal Opportunity Employer
Copeland is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to sex race color religion national origin age marital status political affiliation sexual orientation gender identity genetic information disability or protected veteran status. We are committed to providing a workplace free of any discrimination or harassment.
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About Company
White-Rodgers is a leading manufacturer of thermostats, valves, controls and system protectors for the heating, air conditioning, and refrigeration industry.
