Player Marketing Director

At the core of Epics success are talented passionate people. Epic prides itself on creating a collaborative welcoming and creative environment. Whether its building award-winning games or crafting engine technology that enables others to make visually stunning interactive experiences were always innovating.

Being Epic means being a part of a team that continually strives to do right by our community and users. Were constantly innovating to raise the bar of engine and game development.

We deliver the most innovative gaming experiences possible to players around the world. Whether through community outreach world-class events or partnership integrations the Epic Games Publishing and Marketing teams seek to surprise players with new experiences every time they drop in to play.

Epic Games is looking for a Player Marketing Director to lead player-facing marketing strategy across the Fortnite ecosystem including Fortnite itself third-party content and experiences on the platform. This role owns the connection between our games and our players turning insight into campaigns that drive awareness engagement and retention at scale while helping stand up marketing plans for new experiences moving toward launch.

Youll bring rigor to how the team plans measures and prioritizes: building real player-funnel visibility a stronger measurement and experimentation practice and clear executive-ready storytelling around impact. Youll manage a small team of marketing managers and report directly to the Senior Director of Marketing.

• Own player marketing strategy and execution across a portfolio of 2nd & 3rd party content in the Fortnite ecosystem including UEFN games developer-built experiences and more
• Lead marketing planning for new experiences and IP programs as they move toward launch partnering closely with product and studio teams from early development onward
• Build and scale a data-driven marketing practice: define KPIs build real funnel and player visibility run experiments and report results and ROI clearly to senior leadership
• Own genre-focused campaigns in-game live events and IP partnership marketing across the portfolio
• Manage coach and grow a team of marketing managers helping the team focus on the highest-impact work rather than spreading thin across every request
• Partner cross-functionally with brand creative community PR partnerships data science product paid media and publishing teams and manage relationships with external partners and licensors
• Represent player marketing in executive conversations clear confident well-prepared storytelling on strategy and impact not just status updates

• 8 years of marketing experience including several years in player lifecycle or growth marketing for games or other live player-facing products
• Experience building growth strategy and campaigns across a portfolio of titles rather than a single game comfortable thinking at the level of a connected multi-title ecosystem
• Strong quantitative and analytical skills with hands-on experience in marketing analytics experimentation/A-B testing attribution and funnel measurement
• Track record of prioritizing ruthlessly across a high volume of concurrent workstreams rather than trying to do everything
• Excellent executive presence and communication able to tell a clear credible story about strategy and impact to senior leadership
• Experience working with external partners licensors or IP holders
• Comfort operating with ambiguity and adapting plans as new titles and experiences take shape
• Genuine passion for games and an understanding of player and creator communities
• Experience adapting marketing strategies and campaigns across different regional markets and audiences
• Experience managing and developing direct reports

Our intent is to cover all things that are medically necessary and improve the quality of life. We pay 100% of the premiums for both you and your dependents. Our coverage includes Medical Dental a Vision HRA Long Term Disability Life Insurance & a 401k with competitive match. We also offer a robust mental well-being program through Modern Health which provides free therapy and coaching for employees & dependents. Throughout the year we celebrate our employees with events and company-wide paid breaks. We offer unlimited PTO and sick time and recognize individuals for 7 years of employment with a paid sabbatical.

Epic Games is a leading interactive entertainment company. For over 30 years weve been making award-winning games and engine technology that empowers others to make visually stunning games and 3D content that bring environments to life like never before. Epics award-winning Unreal Engine technology not only provides game developers the ability to build high-fidelity interactive experiences for PC console mobile and VR it is also a tool being embraced by content creators across a variety of industries such as media and entertainment automotive and architectural design. As we continue to build our Engine technology and develop remarkable games we strive to build teams of world-class talent.

Epic Games deeply values diverse teams and an inclusive work culture and we are proud to be an Equal Opportunity employer. Learn more about our Equal Employment Opportunity (EEO) Policy here.

Note to Recruitment Agencies: Epic does not accept any unsolicited resumes or approaches from any unauthorized third party (including recruitment or placement agencies) (i.e. a third party with whom we do not have a negotiated and validly executed agreement). We will not pay any fees to any unauthorized third party. Further details on these matters can be found here.