Performance Media Director, Planning

Agency:

Critical Mass

Job Function:

Media

Job Subfunction:

Media Planning and Buying

Job Description:

Critical Mass is hiring aPerformanceMedia DirectorPlanningto join our growing thePerformanceMedia Director you will lead the development and execution of integrated performance-driven media strategies across key client accounts. You bridge senior strategic direction and hands-on planning leadership ensuring media investments areoptimizedfor efficiency scalability and measurable business outcomes.

You will:
Develop cross-channel media plans aligned to client businessobjectivesand performance KPIs

Define audience targeting strategies using first-party data syndicated insights and platform intelligence

Build investment recommendations across Search Social Programmatic Video CTV and Commerce channels

Support forecasting budget pacing and optimization planning across campaigns

Oversee campaign performance and ensure continuous optimization against CAC ROAS CPA and conversion goals

Partner with Analytics teams to interpret data andidentifyactionable insights

Support testing strategies across audiences creative bidding and channel mix

Translate performance data into strategic adjustments and client recommendations

Serve as a senior day-to-day client lead for media planning and performance discussions

Present media strategies performance updates and optimization recommendations

Collaborate with Activation Analytics and Strategy teams to ensure integrated execution

Support new business efforts and strategic planning initiatives


You have:
710 years of media planning or performance marketing experience

Strong understanding of digital ecosystems and cross-channel media strategy

Experience managing performance-driven campaigns across multiple platforms

Familiarity with attribution forecasting and media measurement frameworks

Proven client-facing experience with senior stakeholders
$150000-$170000

Omnicoms policy requires employees to work in the office for a minimum of three days a week unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time and many of our agencies as well as Omnicoms corporate group already require five days of in-office attendance.

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