Performance Marketing Specialist
Job Location:
San Francisco, CA - USA
Yearly Salary:
Posted:
Application Deadline:
Vacancies:
Job Summary
About the Role
Our client an elite early-stage AI startup backed by top-tier investors is seeking a hands-on Performance Marketing Specialist to lead paid acquisition from the ground up. If you thrive in high-ownership environments excel at building full-funnel ad campaigns from scratch and want to be a founding member of a lean high-velocity growth team this role is for you.
As the founding Performance Marketing Specialist you will take full ownership of paid acquisition channels primarily leveraging Meta Ads alongside Google Ads as a strong secondary driver. You will spend your days directly inside ad managersbuilding campaign structures running rigorous tests analyzing data managing budgets and optimizing performance loops on a daily basis.
Key Responsibilities
End-to-End Campaign Execution: Manage and scale daily operations within Meta Ads Manager and Google Ads.
Testing & Optimization: Design launch and evaluate creative copy and audience tests to optimize conversion rates and Customer Acquisition Cost (CAC).
Data & Attribution: Leverage tools like GA4 PostHog CAPI and custom UTM parameters to track full-funnel performance and make data-driven budget allocation decisions.
Continuous System Improvement: Identify friction points across the user acquisition journey and refine growth loops weekly.
What We Are Looking For
Experience: 25 years of direct hands-on performance marketing experience with deep proven expertise in Meta Ads.
Technical Proficiency: Fluent with Meta Ads Manager Google Ads GA4 PostHog Conversions API (CAPI) and robust UTM tracking setups.
Execution Focus: A self-starter who loves being in the weeds analyzing hard data and scaling winning tactics independently.
Work Arrangement: 100% on-site 5 days a week at the San Francisco office (Union Street). Must be authorized to work in the US without sponsorship.
