Performance Marketing

About HappyRobot

HappyRobot is the infrastructure for enterprises to build and orchestrate AI workforces. Our AI workers dont just communicate - they make decisions take action and run operations autonomously across voice email and enterprise systems. Born in Y Combinator (S23) and backed by a16z and Base10 with over $60M raised we power critical operations for global enterprises worldwide.

Our platform is battle-tested in the most demanding environments - where AI has real consequences. We started in logistics built our own voice stack models and orchestration layer from the ground up and are now bringing that infrastructure to every enterprise that runs the real economy. Learn more about our vision in our manifesto.

About the Role

This is a paid acquisition-focused role on the Growth team based in San Francisco reporting directly to the Head of Growth and working closely with founders to scale HappyRobots demand generation engine. Youll be hands-on-keyboard with our paid channels owning strategy execution and performance across the funnel from awareness to pipeline.

This is our first dedicated performance marketing hire. Youll start as an individual contributor building and proving out channels from scratch with a clear path to building and managing a team as spend and channels scale.

What Youll Do

• Develop and execute paid acquisition strategy across Google LinkedIn and other channels relevant to reaching enterprise and operations buyers

• Own campaign planning budget allocation optimization and reporting end-to-end

• Build and manage a testing roadmap across channels audiences and creative to drive down CAC and improve ROAS

• Partner with design and content to build high-converting ad creative and landing pages

• Set up and maintain tracking attribution and performance dashboards so the whole company can see whats working

• Collaborate with Sales and RevOps to ensure paid pipeline is properly tracked qualified and handed off

• Test and scale new channels as HappyRobots audience and go-to-market motion evolve

• Lay the groundwork for a performance marketing team as budget and scope grow and hire and manage that team over time

Must Have

• 4 years of experience managing performance marketing campaigns ideally in B2B or enterprise SaaS

• Hands-on experience running and scaling campaigns across Google LinkedIn and/or Meta

• Strong analytical skills with a deep understanding of attribution tracking and experimentation

• Comfort working in a fast-paced environment with shifting priorities and a high sense of urgency

• Ability to write concise effective ad copy and collaborate closely with designers and landing page teams

• Good taste and basic design skills; leverage AI tools to move 10x faster

Nice to Have

• Experience marketing to logistics supply chain or other industrial/operations-heavy enterprise buyers

• Experience scaling paid channels from early traction to meaningful repeatable spend

• Prior experience building and managing a performance marketing team

• Familiarity with marketing automation and attribution tools (e.g. HubSpot Salesforce GA tag managers)

Why join us

• Opportunity to work at a high-growth AI startup backed by top investors.

• Rapidly growing and backed by top investors including a16z Y Combinator and Base10.

• Ownership & Autonomy - Take full ownership of projects and ship fast.

• Top-Tier Compensation - Competitive salary equity in a high-growth startup.

• Comprehensive Benefits - Healthcare dental vision coverage.

• Work With the Best - Join a world-class team of engineers and builders.

Our Operating Principles

Extreme Ownership

We take full responsibility for our work outcomes and team success. No excuses no blame-shifting if something needs fixing we own it and make it better. This means stepping up even when its not your job. If a ball is dropped we pick it up. If a customer is unhappy we fix it. If a process is broken we redesign it. We dont wait for someone else to solve it we lead with accountability and expect the same from those around us.

Craftsmanship

Putting care and intention into every task striving for excellence and taking deep ownership of the quality and outcome of your work. Craftsmanship means never settling for just fine. We sweat the details because details compound. Whether its a product feature an internal doc or a sales call we treat it as a reflection of our standards. We aim to deliver jaw-dropping customer experiences by being curious meticulous and proud of what we build even when nobodys watching.

We are majos
Be friendly & have fun with your coworkers. Always be genuine & honest but kind. Majo is our way of saying: be a good human. Be approachable helpful and warm. Were building something ambitious and its easier (and more fun) when we enjoy the ride together. We give feedback with kindness challenge each other with respect and celebrate wins together without ego.

Urgency with Focus
Create the highest impact in the shortest amount of time. Move fast but in the right direction. We operate with speed because time is our most limited resource. But speed without focus is chaos. We prioritize ruthlessly act decisively and stay aligned. We aim for high leverage: the biggest results from the simplest smartest actions. Were running a high-speed marathon not a sprint with no strategy.

Talent Density and Meritocracy
Hire only people who can raise the average; exceptional performance is the passing grade. Ability trumps seniority. We believe the best teams are built on talent density every hire should raise the bar. We reward contribution not titles or tenure. We give ownership to those who earn it and we all hold each other to a high standard. A-players want to work with other A-players thats how we win.

First-Principles Thinking
Strip a problem to physics-level facts ignore industry dogma rebuild the solution from scratch. We dont copy-paste solutions. We go back to basics ask why things are the way they are and rebuild from the ground up if needed. This mindset pushes us to innovate challenge stale assumptions and move faster than incumbents. Its how we build what others think is impossible.

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