Performance Marketing & Media Strategy Planner

We anticipate the application window for this opening will close on - 6 Jun 2026

At Medtronic you can begin a life-long career of exploration and innovation while helping champion healthcare access and equity for all. Youll lead with purpose breaking down barriers to innovation in a more connected compassionate world.

The Medtronic Digital Analytics Insights Media and Experience (DAIME) team sits at the intersection of data storytelling and impact using media to connect life-changing technologies with the people who need them most.

The Performance Marketing & Media Strategy Planner (internal title will be Sr Principal Specialist Media Planner) plays a critical role in making that connection real. This role brings media strategy to life translating business priorities into high-impact programs that are measurable scalable and continuously improving.

You will operate at the center of it all: shaping campaigns guiding execution partnering across teams and ensuring that every investment works harder to drive meaningful business and patient outcomes. This is a role for someone who thrives in both the art and science of paid media and can think strategically execute with precision and push for better with every campaign.

• Shape media strategies that align to business goals and customer needs influencing campaign channel audience and measurement decisions from the outset

• Build and embed best-in-class media practices governance and measurement frameworks that enable consistent scalable and high-quality execution

• Translate strategy into clear activation direction by developing plans briefs and guidance that empower agency and cross-functional teams to deliver

• Lead end-to-end activation across channels including paid search paid social programmatic video and television ensuring cohesion across the full funnel

• Orchestrate campaign readiness by overseeing trafficking QA launch governance and stakeholder alignment so campaigns go live accurately and on time

• Actively manage performance through monitoring pacing delivery and results and making optimization and investment decisions that improve outcomes in flight

• Partner across Program Management Measurement & Analytics Insights Digital Experience Finance Procurement Legal and agency teams to ensure alignment from planning through reporting

• Translate performance into clear actionable narratives; helping stakeholders understand results risks and opportunities and what to do next

• Drive operational excellence by streamlining workflows improving processes and identifying smarter ways to plan activate and optimize media

Core Functional Expertise

• Performance measurement and KPI management: defining KPI frameworks interpreting results investment recommendations and turning data into action

• Agency and vendor leadership: setting direction challenging thinking and holding partners accountable to outcomes

• Full-funnel media strategy: connecting awareness consideration and conversion into cohesive plans

• Test-and-learn mindset: designing experiments that inform future investment and improve performance over time

• Forecasting and scenario planning: evaluating trade-offs and predicting outcomes ahead of activation

Min Qualifications:

• Requires a Bachelors degree and minimum of 10 years of performance marketing paid media or digital marketing experience or advanced degree with a minimum of 8 years of experience.

Nice to Have

• Hands-on experience managing and optimizing campaigns across digital channels

• Experience working cross functionally/agency experience

• Strong analytical thinking and clear communication skills

• Bachelors degree or equivalent experience

• Experience leveraging MarTech platforms tagging strategies and data integrations to support targeting measurement and activation

For Baccalaureate degrees earned outside of the United States a degree that satisfies the requirements of 8 C.F.R. 214.2(h)(4)(iii)(A) is required.

Physical Job Requirements

The above statements are intended to describe the general nature and level of work being performed by employees assigned to this position but they are not an exhaustive list of all the required responsibilities and skills of this position.

The physical demands described within the Responsibilities section of this job description are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. For Office Roles: While performing the duties of this job the employee is regularly required to be independently mobile. The employee is also required to interact with a computer and communicate with peers and co-workers. Contact your manager or local HR to understand the Work Conditions and Physical requirements that may be specific to each role.

U.S. Work Authorization & Sponsorship

At Medtronic we are committed to fostering an environment where employees can thrive and make a meaningful alignment with our enterprise-wide workforce planning approach U.S. work authorization sponsorship (H-1B TN J etc.) is offered exclusively for Principal-level roles and above where specialized expertise aligns with long-term business needs. Roles below the Principal level require candidates to possess unrestricted U.S. work authorization at the time of hire and for the duration of employment.

Join us in our mission to alleviate pain restore health and extend lifewhere your unique background and perspective are valued.

Medtronic offers a competitive Salary and flexible Benefits Package
A commitment to our employees lives at the core of our values. We recognize their contributions. They share in the success they help to create. We offer a wide range of benefits resources and competitive compensation plans designed to support you at every career and life stage.

Salary ranges for U.S (excl. PR) locations (USD):$136800.00 - $205200.00

This position is eligible for a short-term incentive called the Medtronic Incentive Plan (MIP).

The base salary range is applicable across the United States excluding Puerto Rico and specific locations in California. The offered rate complies with federal and local regulations and may vary based on factors such as experience certification/education market conditions and location. Compensation and benefits information pertains solely to candidates hired within the United States (local market compensation and benefits will apply for others).

The following benefits and additional compensation are available to those regular employees who work 20 hours per week: Health Dental and vision insuranceHealth Savings AccountHealthcare Flexible Spending AccountLife insurance Long-term disability leaveDependent daycare spending accountTuition assistance/reimbursement andSimple Steps (global well-being program).

The following benefits and additional compensation are available to all regular employees:Incentive plans 401(k) plan plus employer contribution and matchShort-term disabilityPaid time offPaid holidaysEmployee Stock Purchase PlanEmployee Assistance ProgramNon-qualified Retirement Plan Supplement (subject to IRS earning minimums) andCapital Accumulation Plan (available to Vice Presidents and above or subject to IRS earning minimums).

Regular employees are those who are not temporary such as interns. Temporary employees are eligible for paid sick time as required under applicable state law and the Employee Stock Purchase Plan. Please note some of the above benefits may not apply to workers in Puerto Rico.

Further details are available at the link below:

Medtronic benefits and compensation plans

We lead global healthcare technology and boldly attack the most challenging health problems facing humanity by searching out and finding solutions.
Our Mission to alleviate pain restore health and extend life unites a global team of 95000 passionate people.
We are engineers at heart putting ambitious ideas to work to generate real solutions for real people. From the R&D lab to the factory floor to the conference room every one of us experiments creates builds improves and solves. We have the talent diverse perspectives and guts to engineer the extraordinary.

Learn more about our business mission and our commitment to diversity here.

It is the policy of Medtronic to provide equal employment opportunity (EEO) to all persons regardless of age color national origin citizenship status physical or mental disability race religion creed gender sex sexual orientation gender identity and/or expression genetic information marital status status with regard to public assistance veteran status or any other characteristic protected by federal state or local addition Medtronic will provide reasonable accommodations for qualified individuals with disabilities.