Performance Marketing Manager

Healthcare is broken at the first step: patients cant find the right care understand what it costs or access the medications they need. Mochi Health is fixing this.

Were building an AI-driven marketplace that makes healthcare discoverableconnecting patients to the right providers transparent pharmacy pricing and affordable medications. Over the past few years weve grown rapidly by combining clinical expertise with technology that actually works for real people not just hospital systems.

Our platform does what legacy healthcare cant: it gives patients transparent pricing before they pay personalized medication management that follows them across providers and long-term access to their own medical records. Were proving that healthcare can be more affordable more human and far more intuitive than what exists today.

Join a team thats rebuilding healthcare from the patient up. At Mochi Health youll work alongside people who value bold thinking inclusive collaboration and getting meaningful work into the world. If you want to do the most impactful work of your career this is where to do it.

As our Performance Marketing Manager you will own the paid acquisition - from strategy and budget allocation to creative briefing campaign execution and reporting. Youll work cross-functionally with creative data and product teams to hit aggressive CAC ROAS and growth targets.

This is a high-ownership role suited for someone who loves being close to the numbers and can move fast in a dynamic test-and-learn environment.

What Youll Do:

• Own end-to-end campaign strategy execution and optimization across Google Ads (Search Shopping PMax) Meta TikTok Snapchat Pinterest and Reddit
• Manage and allocate a multi-million dollar paid media budget with a clear focus on CAC ROAS LTV and blended payback periods
• Build and maintain a structured creative testing framework - briefing UGC static and video assets with hypotheses-driven A/B tests
• Develop channel-level reporting dashboards and surface performance insights to leadership
• Partner with the data team to build attribution models audience segmentation and incrementality testing frameworks
• Lead audience strategy including lookalikes retargeting exclusions and first-party data activation (CRM pixel CAPI)
• Identify emerging platforms placements and formats - run pilots with clear success criteria before scaling
• Collaborate with creative product and lifecycle teams to align messaging with full-funnel campaigns

What Were Looking For:

• 5 years of hands-on paid media experience with at least 2 years managing a 7-figure monthly budget.
• Proven track record of scaling DTC SaaS or consumer brands with measurable CAC and ROAS improvements
• Deep expertise in Google Ads (Search PMax Shopping) and Meta Ads Manager - platform certifications a plus
• Hands-on experience running TikTok Snapchat Pinterest and Reddit campaigns at scale.
• Strong analytical skills - comfortable in Google Analytics Looker or similar BI tools.
• Solid understanding of MMP platforms ( AppsFlyer or similar) and multi-touch attribution
• Comfortable operating independently and managing external agencies or freelancers as needed

Nice to Have

• Experience in performance marketing for health wellness or subscription-based products
• Prior experience running paid campaigns in a healthcare or digital health environment familiarity with HIPAA-conscious ad practices compliant audience targeting and healthcare-specific creative restrictions is a strong plus
• Familiarity with affiliate or influencer performance channels alongside paid social
• Knowledge of programmatic media buying (DSPs SPO concepts)
• Experience using AI-assisted creative tools or ad copy generators in a structured testing workflow

Benefits:

• Medical/Dental/Vision Insurance Company
• Paid Life Insurance
• 401k with Company matching
• 24 days of PTO and 14 paid company holidays
• Generous tech stipend
• Team lunches to facilitate bonding and connection
• Emphasis on Wellness: Group activities mindfulness exercises physical exercise
• Frequent office hangouts and meetups outside of work

This role will be onsite 5 days a week in our San Francisco office.

Mochi Health is an in-person company based in San Francisco CA. Our team works together in person five days a week to foster collaboration innovation and strong connections. We believe that face-to-face interaction builds a culture of excellence and allows us to deliver the best outcomes for the patients and providers we serve.

Mochi Health is an Equal Opportunity Employer. We make all employment decisions based solely on merit. We provide equal employment opportunities to all applicants and employees without discrimination on the basis of race religion color national origin gender (including pregnancy childbirth or related medical conditions) sexual orientation gender identity gender expression age status as a protected veteran disability status or any other applicable legally protected characteristic. We prohibit any form of discrimination or harassment. This policy applies to all terms and conditions of employment including hiring.

Please review Mochi Healths Candidate Privacy Notice here.

Mochi Health complies with the Americans with Disabilities Act (ADA) as amended by the ADA Amendments Act and all applicable state or local laws. We will reasonably accommodate qualified individuals with a disability during the application process and throughout employment as required by law.

If you need any assistance or accommodations due to a disability please contact us at .