Performance Marketing Manager

AppLovin makes technologies that help businesses of every size connect to their ideal customers. The company provides end-to-end advertising solutions for businesses to reach monetize and grow their global audiences. For more information about AppLovin visit: .

To deliver on this mission our global team is composed of team members with life experiences backgrounds and perspectives that mirror our developers and customers around the world. At AppLovin we are intentional about the team and culture we are building seeking candidates who are outstanding in their own right and also demonstrate their support of others.

Gist is a new social media platform for people who want substance practical thoughtfulcontent that spans philosophy debates city-specific recommendations seasonal gift guidesand wellness tips. Across categories like travel food career and family we describe it as ahandbook for the curious.

Gist is built by AppLovin Corporation a company that hit $5.3B in revenue last year and sitsalongside Google and Meta as one of the worlds leading ad tech platforms. Fortune recognizesAppLovin as one of the Best Workplaces in the Bay Area and the company has been a CertifiedGreat Place to Work for the last four years ().

Were hiring a founding Performance Marketing Manager to own all of paid growth for Gist every channel every dollar every partnership. Youll set the performance marketing strategybuild the measurement foundation and run the testing loops across Meta TikTok Google andprogrammatic that give us real control over CAC from day one. No team to delegate to noplaybook to inherit. You are the expert in the room and everything paid runs through you.

Every paid channel. You are the channel manager across the full performance marketing mix:Meta TikTok Google programmatic ad networks and any emerging channel worth testing. Youdecide where we spend how much and why and you live with the results.

Off-platform partnerships. Beyond self-serve ad platforms you will identify negotiate andmanage relationships with external partners media companies OEM and on-devicedistribution partners ad networks affiliate and performance platforms publisher direct buysand other non-standard acquisition channels. You own these relationships end-to-end: partnerevaluation deal structure execution and ongoing performance management.

Budget and efficiency. Own the monthly performance marketing budget with full accountabilityto CAC CPI LTV and ROAS. Allocate across channels and partners dynamically based onperformance scale what works cut what doesnt and report spend decisions clearly toleadership.

Measurement and analytics. Work on tracking setup to extract meaningful signal diagnosing performance shifts identifying whats working and what isnt and translating datainto clear actions. You are comfortable going deep into the numbers independently spottinganomalies before they become problems and working cross-functionally with product data andengineering teams to investigate and resolve issues collaboratively.

Creative and channel testing. Run structured tests across audiences creatives biddingstrategies ad formats and partner inventory. Treat every campaign and partnership as ahypothesis. Document what you learn and build a compounding playbook over time.

The full funnel. You are accountable not just for installs but for quality users. Partner withproduct and growth teams to understand post-install behaviour feed those insights back intoperformance marketing strategy and creative direction and optimise toward activation andretention not just volume.

New distribution thinking. A new social platform lives or dies by how it finds its first millionusers. Beyond standard channels you will proactively explore non-obvious distribution:influencer/KOL paid amplification content seeding partnerships cross-platform distributiondeals incentivised install ecosystems and anything else early data suggests is worth testing.

3-7 years of brand-side performance marketing experience with direct ownership ofbudgets and outcomes for a consumer app marketplace or digital product

Proven experience driving growth from cold start you have launched performancemarketing for a new product or market from zero not just optimised an existing systemand you know what it takes to find the first users before there is any data to work with

Hands-on fluency across Meta Ads Manager TikTok Ads Manager and Google Ads;programmatic and ad network experience a strong plus

Demonstrated experience managing off-platform or non-self-serve partnerships adnetworks OEM or device partnerships media direct buys affiliate or performanceplatforms or similar; you have negotiated deals and managed these relationshipsindependently

Mobile attribution tooling experience with Adjust or equivalent; able to set up and ownmeasurement infrastructure end-to-end not just read reports someone else configured

Thinks in the right metrics: CAC CPI LTV ROAS Day 7/30 payback and funnelconversion rates and can diagnose when numbers move and why

Strong negotiation and partner management skills; comfortable building and managingexternal vendor and partner relationships independently

Senior individual contributor mindset you thrive working independently go deep onexecution without needing a team beneath you and bring enough seniority to setstrategy and defend decisions to leadership without hand-holding

Experience running performance marketing specifically for a social entertainment orconsumer app

Exposure to influencer or KOL-driven paid amplification as an acquisition channel

Familiarity with incrementality testing geo-splits or media mix modelling

SQL or BI tool fluency (Looker Tableau Metabase) for self-serve analysis

Top-of-market compensation

Full ownership of a critical function from day one inside a company with theinfrastructure ad tech depth and platform relationships to back you up

A lean high-trust environment where decisions move fast and your impact is direct andvisible