Performance Marketing Manager , Attraction, Influence, and Marketing (AIM)

At Amazon were reinventing how to attract and hire exceptional talent at scale. The Attraction Influence and Marketing (AIM) organization is seeking a high-judgment data-driven and self-motivated performance marketing manager to lead marketing activation decisions and performance optimization across Amazons hiring channels. This role combines cross-channel campaign management activation logic risk assessment and stakeholder alignment to maximize recruitment marketing efficiency and fill rate performance.
As a Performance Marketing Manager youll manage marketing activation decisions that determine application needs and paid marketing support levels across multiple regions. Through systematic performance analysis override management and stakeholder communication youll ensure optimal marketing allocation while building toward automated decisioning to scale your impact. Your daily workmonitoring marketing pacing analyzing site performance across multiple data sources optimizing channel mix and spend efficiency and executing campaigns in-platformdirectly translates to hiring outcomes at scale.
A successful candidate will have deep experience in performance marketing or media operations a proven record of delivery through data-driven decision making and the ability to translate complex data into actionable insights for leadership audiences. You should understand the role of different channels in the media stack the complexity of cross-channel relationships and be inquisitive about the opportunities that AI enables in the performance marketing space.



Key job responsibilities
Produce and own weekly marketing activation logic for fulfillment and corporate sites including application need and paid application need assessments
Manage overrides through ticketing systems and log decisions to support automation development
Identify hiring risks through daily performance data review across hiring locations and recommend marketing actions
Execute and manage campaigns in-platform across job boards and programmatic channels ensuring delivery against confirmed timelines and KPIs
Review performance data across multiple dashboards to identify opportunities to improve channel mix spend efficiency fill rates and future labor order projections
Conduct daily pacing reviews of marketing support delivery; implement ramp-down or pause decisions when application targets are met
Monitor site performance against fill rate and non-paid application share goals
Adjust marketing strategies for underperforming sites and implement data-driven optimizations to meet application delivery needs
Partner with Channels teams to develop campaigns and tests to improve volume and quality of applications
Produce and present weekly deep-dive presentations (Weekly Business Reviews) showcasing risk sites and marketing performance for senior leadership
Produce channel performance reports and conduct deep-dive analyses to surface actionable insights that inform campaign optimization
Maintain regular communication with business managers and global risk teams on fill risk and marketing actions
Translate complex marketing performance data into clear actionable insights for leadership audiences
Explore build and train AI agents to automate repetitive tasks and improve the efficiency of team workflows
Contribute to the development and documentation of scalable processes that support end-to-end marketing execution and continuous improvement
Own vendor relationships coordinating with external partners to ensure alignment on deliverables timelines and performance standards


About the team
Amazons Attraction Influence and Marketing (AIM) organization is a dynamic team of marketing professionals dedicated to attracting and engaging talent across Amazons diverse business segments. AIM achieves high-volume hiring goals by delivering exceptional multi-channel candidate experiences engaging and hiring job seekers with maximum efficiency and precision. Leveraging paid digital advertising owned channels web experience and local grassroots efforts AIM delivers quality candidates at scale. Practicing transformational thinking empowered by leading-edge tech and tool development this team constantly innovates new processes to increase marketing efficacy.

- 5 years of professional non-internship marketing experience
- Experience using data and metrics to measure impact and determine improvements
- Experience with Excel or Tableau (data manipulation macros charts and pivot tables)
- Experience building executing and scaling cross-functional programs or marketing campaigns from concept to completion
- Experience using customer research hard data and metrics to back up assumptions generate forecasts and assess the efficacy of marketing programs
- Experience presenting metrics and progress to goal to senior leadership
- Experience developing and executing campaigns across a multitude of timezones and languages

- Experience managing multiple projects and priorities across teams in a fast-paced deadline-driven environment
- Experience in creating process improvements with automation and analysis
- Experience in Redshift or experience that includes strong analytical skills attention to detail and effective communication abilities and experience in SQL Server/MySQL
- Experience in recruitment HR or equivalent
- Experience working with AI to optimize workflows or building AI agents

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status disability or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience qualifications and location. Amazon also offers comprehensive benefits including health insurance (medical dental vision prescription Basic Life & AD&D insurance and option for Supplemental life plans EAP Mental Health Support Medical Advice Line Flexible Spending Accounts Adoption and Surrogacy Reimbursement coverage) 401(k) matching paid time off and parental leave. Learn more about our benefits at VA Arlington - 80600.00 - 141100.00 USD annually
USA WA Seattle - 82700.00 - 141100.00 USD annually