Performance Marketing Manager

• Owns hands-on execution in Marketo for acquisition and demand generation programs including paid media content syndication events and web conversion-related campaigns.
• Ownspaid media and SEO strategy and execution in partnership with external agencies ensuring content isoptimizedfor both search engines and LLMs.
• Owns performance marketing budget allocation spend pacing and efficiency (CPL ROI) ensuring rigorous performance tracking and continuous channel optimization.
• Optimizesprograms against pipeline and revenue goals not just lead volume.
• Ownswebsiteperformance and conversion rate optimization (CRO)strategy.
• Partners with web development to prioritize and implement landing page UX and site performance improvements.
• Owns and optimizes on-site chat experiences to improve engagement lead capture and conversion rates.
• Develops and executes an experimentation roadmap across ads landing pages and campaign journeys improving digital campaign performance through testing targeting and personalization.
• Maintains database cleanliness and integrity including list uploads from events and syndication programs.
• Ensures data accuracy campaign QA and operational scalabilityrelated toperformancemarketing campaigns.
• Creates and manages UTM frameworks to track campaign performance and attribution.
• Analyzes digital campaign and funnel performance to identify trends and opportunities.
• Translates data into actionable insights and recommendations.
• Identifiesand champions opportunities toleverageAI and automation(optimizingexistingtools and embedded AI features as well as introducingnew solutions)to improve efficiency andscalability.
• Collaborates with Brand and Content Demand Generation Events and Product Marketing teamsonintegratedcampaigns.
• Creates and maintains clear documentation for digital processes programs and recommendations.
• Conducts market research toidentifytrends opportunities and emerging platforms.
• Handlesadditionalprojects as assigned.

• Bachelors degree in Marketing Business Communications or a related field from an accredited university or college.
• 5 years of experience in B2B marketing preferably in technologyor SaaS.
• Proventrack record of driving pipeline and revenue through digital channels.
• Strong hands-on experience with paid media SEO CRO and campaign execution.
• Strong proficiency in Marketo and Marketo Measure or similar marketing automation platforms.
• Experience with AI-powered marketing technologies and implementation strategies.
• Excellent project managementand prioritizationskillswithexperienceusingAsana or similar tools.
• ProficiencyinLookerPower BITableauor similar analytics tools.
• Detail-oriented with astrongfocus on data accuracy and campaign effectiveness.
• Ability to consistentlydeliverresults on time and within budget.
• Strong communication and collaboration skills to work effectively with cross-functional teams.
• Solid understanding of digital marketing best practices automation buyer personas and buyer journeys.
• Strong analytical skills and ability to interpret data to drive decisions.

• Medical and Dental coverage available for employees dependents domestic partners and spouses
• Paid Time Off Flexible options plus 10 paid company holidays where available**
• All full-time positions are hybrid with many eligible to be completely remote
• Fully Paid by Origami Risk Vision insurance Short & Long-Term Disability Insurance and Basic Life Insurance
• Generous family leave optionsincluding adoption and foster care placements
• Pre-Tax Savings Accounts Flexible Spending Account Health Savings Account Commuter Benefits Dependent Care Savings Account
• Retirement Savings 401(k) with company match up to 4%
• Employee Assistance Program (EAP) Confidential & Free support offered to colleagues facing personal or work-related complications
• Education Assistance Program to help colleagues pursue industry/role-specific certifications
• Wellness Benefits reimbursement program to invest in healthy habits as well as support better colleague productivity and stress management
• Additional coverages available Pet Insurance Critical Illness Insurance and Voluntary Life & AD&D coverage

Origami Risk delivers single-platform SaaS solutions that help organizations best navigate the complexities of risk insurance compliance and safety management.

Founded by industry veterans who recognized the need for risk management technology that was more configurable intuitive and scalable Origami continues to add to its innovative product offerings for managing both insurable and uninsurable risk; facilitating compliance; improving safety; and helping insurers MGAs TPAs and brokers provide enhanced services that drive results.

A singular focus on client success underlies Origamis approach to developing implementing and supporting our award-winning software solutions.

Origami Risk is proud to be an equal opportunity employer. We thrive and benefit from diversity and are committed to creating an inclusive and equitable environment for all employees. We do not discriminate against any individual based upon race religion gender (including pregnancy childbirth or related medical conditions) sexual orientation gender identity gender expression color sex national origin age marital status military or veteran status disability or any other characteristic protected by applicable law.

Caution: Be alert to recruiting scams. We have received reports of individuals impersonating Origami Risk recruiters to deceive candidates into disclosing personal information. These impostors use fake Origami Risk domain names and email addresses. Please double-check that any email address from an Origami Risk recruiter ends with. And to confirm the legitimacy of any recruiting communication feel free to email .