Performance Marketing Manager, Amazon Leo
Bellevue, WA - USA
Department:
Job Summary
The Amazon Leo North America Consumer team is looking for a talented Performance Marketing Manager to own digital marketing campaigns across the US Canada and Mexico. This role is responsible for campaign execution and optimization to acquire subscribers through digital marketing channels including email and display. You will work closely with creative marketing channel owners and central Amazon teams to ensure we meet subscriber goals. A successful candidate will hold an incredibly high execution bar have exceptional project management skills with experience delivering successful marketing campaigns for subscription businesses. We are looking for someone customer obsessed with a proven track record of driving growth and early business adoption a test and learn mindset and working collaboratively with internal teams. You will be a self-starter comfortable with ambiguity in a fast-paced and ever-changing environment.
Key job responsibilities
- Execute end-to-end Leo acquisition marketing campaigns in digital performance channels.
- This role is responsible for campaign execution and optimization to acquire subscribers through digital marketing channels including email and display
- Optimize against key channel engagement and business KPIs including share of voice click through rates conversion and cost per acquisition.
- Test and learn messaging creative and segmentation strategies to improve channel results.
- Establish mechanisms that set a high bar for campaign delivery across creative execution campaign building and QA.
- Partner with central Amazon marketing channel and retail event teams to build Leo marketing plans.
Export Control Requirement:
Due to applicable export control laws and regulations candidates must be a U.S. citizen or national U.S. permanent resident (i.e. current Green Card holder) or lawfully admitted into the U.S. as a refugee or granted asylum.
- 4 years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation macros charts and pivot tables)
- Experience building executing and scaling cross-functional programs or marketing campaigns from concept to completion
- Experience managing and measuring marketing performance in various channels
- Experience with in app messaging and mobile marketing platforms (Braze Iterable LeanPlum Swrve Adobe Localytics etc.)
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status disability or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.
The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience qualifications and location. Amazon also offers comprehensive benefits including health insurance (medical dental vision prescription Basic Life & AD&D insurance and option for Supplemental life plans EAP Mental Health Support Medical Advice Line Flexible Spending Accounts Adoption and Surrogacy Reimbursement coverage) 401(k) matching paid time off and parental leave. Learn more about our benefits at WA BELLEVUE - 109100.00 - 160000.00 USD annually
Required Experience:
Manager
About Company
Free shipping on millions of items. Get the best of Shopping and Entertainment with Prime. Enjoy low prices and great deals on the largest selection of everyday essentials and other products, including fashion, home, beauty, electronics, Alexa Devices, sporting goods, toys, automotive ... View more