Performance Marketing Lead, Paid Search

Who We Are

O Positiv Health is a Los Angeles-based womens health company on a mission to support women through every stage of lifefrom their first period to well beyond their last. Since launching in 2018 O Positiv has reshaped the womens health space tackling long-overlooked issues with innovative science-backed products and boldly breaking taboos along the way. Our growing portfolio spans PMS & hormone balance vaginal & urinary health digestion menopause and conception supportoffering vitamins supplements and personal care products that women trust.

Today O Positiv products are sold nationwide at Target Walmart CVS Meijer Amazon TikTok Shop and . Were proud to hold the #1 Vaginal Probiotic nationwide and multiple top-performing products across major wellness categories. We are scaling fast and shaping the future of womens health. Our team combines an entrepreneurial spirit with a passion for innovation and a commitment to impact. Join us and youll have the opportunity to grow alongside a company thats making a real difference.

Your Role

The Performance Marketing Lead Paid Search is a versatile hands-on operator who partners across our growth org to drive efficient customer acquisition. They work cross-functionally across performance marketing channels and the broader marketing team to execute campaigns support strategic initiatives and help scale whats working primarily for SEM but also assist with paid social to SMS/Email. This is a high-impact role for someone who thrives in collaborative environments brings strong opinions backed by data and is energized by working across multiple channels rather than being siloed in one.

We are looking for someone who is hyper-analytical and data-obsessed with a positive entrepreneurial spirit. The ideal candidate can assist in day to day management and execution as well as help own the performance & strategy of SEM while working with multiple stakeholders.

The Performance Marketing Lead Paid Search reports to the Director of Growth and will work cross-functionally within the organization to further expand performance marketing efforts strategy and optimization.

Responsibilities and Duties

• Help drive the development of Google paid search strategies to achieve marketing objectives including lead generation sales and brand visibility.
• Own execution of campaign setup and optimization.
• Share performance analysis to drive continuous improvements and meet key performance indicators (KPIs)
• Conduct keyword research suggest ad copy testing and work with the e-commerce team on landing page optimization to maximize campaign performance.
• Monitor and analyze campaign performance data generate insights and create regular reports for internal stakeholders.
• Implement testing and conversion rate optimization initiatives with ecommerce team to enhance campaign effectiveness.
• Help identify opportunities for expanding campaign reach and growth through innovative tactics and audience targeting.
• Ensure compliance with advertising policies and guidelines set by Google and other advertising platforms.

Qualifications and Skills

• Experience:
• Experience in a Direct Response CPG Brand whose majority of revenue comes from eCommerce
• 3-5 years required experience in a Performance Marketing managing a high volume of campaigns and/or channels
• Data-driven with strong Excel analytical skills and proficiency with Google Analytics required
• Strong clear timely communicator who tailors the message and cadence to the audience
• Budgetary experience including proven optimization for strong CPA/CAC goals required
• Familiarity with keyword research & web analytics tools
• Strong analytical skills and the ability to interpret data to make data-driven decisions
• Ability to support product launches & collaborate on launch strategy with multiple stakeholders

• Interpersonal:
• Strong leadership & communication skills: listen mentor and teach by example
• Ability to manage multiple moving pieces
• Strong time management and prioritization skills
• Adaptable to learning new social platforms and advertising technologies
• Thoughtful and self-reflective willingness to learn
• Team-player hard-working organized and goal-oriented
• Excitement for startups and building from the ground up

• Additional Preferred Experience and Skills:
• Startup and/or e-commerce experience is a plus
• Experience navigating healthcare or restricted advertising spaces is a plus
• Experience with Claude and performance report automation/dashboard creation is a plus

Applicants must be currently authorized to work in the United States on a full-time basis.

Hours and Compensation

The anticipated base compensation range for this role will be $110000 - $130000 annually. Compensation will be commensurate with the candidates experience and local market rates.

• Job Type: Full-time
• Pay based on prior experience
• Position will be based out of Santa Monica Los Angeles - in person (Mon-Thurs in office/Friday remote)

Benefits & Perks

• Flexible PTO Sick Days and Wellness Days
• Monthly Social Hours
• Medical Vision and Dental Coverage
• 401K with matching
• $50/month Fitness Reimbursement Up to $1800 in annual wellness benefits
• An environment of collaboration high performance & respect amongst all employees and managers

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O Positiv is proud to be an equal opportunity employer and does not discriminate on the basis of race national origin gender gender identity sexual orientation protected veteran status disability age or other legally protected status.

O Positiv believes in the power of building a diverse and culturally inclusive team. We seek candidates from all backgrounds to join our teams. Were driven to build a workplace based on inclusive behaviors and equitable systems where all employees can bring their authentic selves feel engaged and share their perspectives as a valued member of O Positiv.