Performance Growth Lead Marketing

This is a remote position.

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  Overview
  
  Were hiring one person to own our growth and lifecycle marketing end to end the performance side (paid conversion the numbers) and the lifecycle side (the automated journeys that turn a first-time gifter into someone who sends again and again). This is a hands-on doers role not a strategists. Youll report to and work side by side with our head of marketing and youll focus entirely on the growth engine while our content design and social talent bring the brand to life. When the data tells you something you act on it. Split between B2C and B2B this role is deliberately scoped for someone who thrives in high-density work. You will not be managing a team or sitting in strategy meetings however you need to be highly organized. You will be pulling dashboards running creative tests building nurture journeys and making decisions based on data every day.
  
• Description
  

  ABOUT GESTURE
  

  Gesture is where technology meets humanity a place where innovation emotion and impact collide. Were a fast-growing tech company using AI machine learning and intelligent logistics to power a first-of-its-kind platform that connects people and brands through real-world tangible experiences. From our mobile app to our B2B Reach360 platform Gesture blends data emotion and automation to build the future of human connection at scale.
  

  Inside our headquarters youll find an environment that moves with the pace and precision of Silicon Valley but with the heart of something far greater. We run on cutting-edge tools creative experimentation and raw ambition. Every campaign every journey every dashboard you build here matters because it changes whether someone sends a gift again. At Gesture youll work alongside some of the smartest most driven operators engineers and creatives in the industry people who think big move fast and care deeply about the work they do.
  

  
  

  WHERE WE ARE HEADED
  

  Gesture is investing aggressively in AI-driven intelligence to power the next generation of marketing and commerce using a gift-centric approach. Our roadmap focuses on building intelligence that anticipates adapts and compounds: predicting intent optimizing campaigns in real time and delivering deeply personalized experiences driven by real-world behavior through systems that continuously learn and improve with every interaction.
  

  This is not surface-level automation. Were building intelligence directly into the core of how our growth and lifecycle programs are planned executed and measured at scale. At Gesture youre not joining a static marketing team. Youre joining a team building the infrastructure for how a first-time gifter becomes someone who sends again and again.
  

  
  

  THE OPPORTUNITY
  

  Were hiring one person to own our growth and lifecycle marketing end to end: the performance side (paid conversion the numbers) and the lifecycle side (the automated journeys that turn a first-time gifter into someone who sends again and again). This is a hands-on doers role not a strategists.
  

  Youll report to and work side by side with our head of marketing and youll focus entirely on the growth engine while our content design and social talent bring the brand to life. When the data tells you something you act on it. Split between B2C and B2B this role is deliberately scoped for someone who thrives in high-density work. You will not be managing a team or sitting in strategy meetings however you need to be highly organized. You will be pulling dashboards running creative tests building nurture journeys and making decisions based on data every day.
  

WHAT YOU WILL OWN

• CAC ROAS and conversion performance across paid and owned channels
  
• CRM and lifecycle journeys that carry someone from their first gift to a lifetime of sending
  
• Customer segmentation and messaging across every CRM channel from first-time registrants to highest-value repeat senders
  
• How we measure campaign performance customer engagement and ROI
  
• The scaling of high-leverage channels like refer-a-friend (RAF) and SMS
  
  

WHAT THIS ROLE IS NOT

Lets be clear:

• This is not a strategist role that hands off execution to someone else; you build and run the engine yourself.
  
• This is not a people-management position; there is no team to manage at least initially
  
• This is not a role built around sitting in strategy meetings; its built around dashboards tests and journeys
  
• This is not an advisory or consulting engagement; you own outcomes not recommendations
  
  

WHAT YOU WILL BE HELD ACCOUNTABLE FOR

I. Performance

• Improve CAC ROAS and conversion every week across our paid and owned channels
  
• Run a constant test-and-learn loop on audiences creative and offers
  
• Move budget toward whats working before the rest goes stale
  

II. Lifecycle & CRM

• Own our CRM channels end to end: the journeys that carry someone from their first gift to a lifetime of sending
  
• Shape and execute customer segments across every CRM channel from first-time registrants and leads to our highest-value repeat senders
  
• Build lifecycle journeys across email push and SMS: onboarding repeat-gifting nudges win-backs referrals and loyalty and rigorously test each one so every message drives results and feels human without increasing churn
  
• Identify and run high-value hypothesis-driven experiments inspired by what the data is telling you
  
• Keep messaging brand-aligned and improve time-to-conversion working with the content and design talent on the team to capture new leads at every funnel stage
  
• Be our CRM-stack expert and work cross-functionally with Product Analytics and Engineering to solve bigger business challenges with well-built customer communication streams
  
• Lead the scaling of high-leverage channels like refer-a-friend (RAF) and SMS
  
  

III. Data Analytics & Measurement

• Own how we measure campaign performance customer engagement and ROI and turn the key metrics into one clear weekly call on what to do next
  
• Analyze large datasets to surface customer insights and the real drivers of campaign performance
  
• Run A/B testing and attribution analysis to sharpen marketing decisions
  
• Work with our engineering team to get the events tracking and data you need from across our platforms (web analytics CRM social and more)
  
• Pull clean and shape data from across our marketing tools so its ready for analysis and reporting
  
• Generate the reports dashboards and visualizations that show stakeholders whats trending in customer behavior and whats actually working
  
  

WHAT SUCCESS LOOKS LIKE

In 30 days: You understand our current CRM stack performance channels and KPIs and youve identified the biggest gaps in data measurement and lifecycle coverage.

In 60 days: A real test-and-learn loop is running on paid channels at least one lifecycle journey is live and being optimized and a weekly reporting cadence is in place.

In 90 days: CAC ROAS and conversion are trending in the right direction your lifecycle program is driving measurable repeat-send behavior and leadership has a clean weekly report they trust.

WHAT YOU MUST HAVE

• 3 to 5 years hands-on in lifecycle growth or performance marketing execution not advisory with results you can point to (improved ROAS CAC retention or conversion)
  
• Start-up experience and a resilient attitude
  
• Deep CRM and lifecycle expertise: you understand CRM strategy tactics and tools and you know how to move the KPIs that matter
  
• Fluency with paid social (Meta TikTok) and marketing automation
  
• Strong data fluency: comfortable with SQL and with pulling reading and shaping your own data plus analytics / BI tools (e.g. Tableau Looker)
  
• An Excel / Google Sheets power user who can build clean reliable reporting for stakeholders and senior leadership
  
• Comfortable owning an initiative end to end from idea to build to launch to analysis and back again
  
• A doers bias to action with bold ideas and the know-how to get them done: you ship you dont just plan
  
• A high degree of intrinsic motivation: you own outcomes without being managed to them
  
  

BONUS KNOWLEDGE

• Experience with any part of our stack: Amplitude Segment Branch Voucherify or Zoho
  
• Hands-on with data pipelines / ETL APIs or predictive analytics (a real plus but our engineering team owns the heavy data lifting)
  
• Familiarity with cloud data platforms (e.g. Snowflake BigQuery)
  
• Experience in consumer apps e-commerce or DTC bonus for repeat-purchase marketplace or gifting models
  
• Early-stage or startup experience comfortable building with imperfect data and tightening it as you go
  
  

HOW YOU OPERATE

• Bias for Action: you ship you dont just plan
  
• Data-Driven with Instinct: you know when to trust the numbers and run the experiment and when to trust instinct and try a new direction
  
• Ownership: you own an initiative end to end and own outcomes without being managed to them
  
• Sound Judgment: you can tell what moves the needle from whats just noise
  
• Genuine Curiosity: you wonder why people send gifts not just how many
  
  

WHO SHOULD NOT APPLY

• You want to sit in strategy meetings rather than build and run the engine yourself
  
• You need a team to manage in order to feel effective
  
• Youre uncomfortable being measured against CAC ROAS and conversion numbers every week
  
• You need perfect data before youll act
  

COMPENSATION

• Base Salary: $70000 $81000 / yr plus a performance bonus tied to real growth KPIs
  
• Ground-floor equity as the company scales
  

OTHER GESTURE BENEFITS AND PERKS

• Health dental and vision insurance
  
• A direct line to leadership: youll report straight to the head of marketing with a genuine seat at the table
  
• Gesture Swag Pack: exclusive branded gear (hoodie water bottle or cap)
  
• Beautiful HQ Experience: modern Denver office with creative work zones and collaboration spaces
  
• The chance to own growth at a company building something people are glad to receive
  

APPLICATION PROCESS

A resume alone wont tell us enough. Be ready to share a few things youve actually built and the results they drove: a performance dashboard you maintained a campaign with before-and-after numbers or a lifecycle journey you designed from logic to outcome.

To apply send us:

• Your resume
  
• A short note on the growth challenge youre proudest of solving
  
• A sample or two of your work
  
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DOWNLOAD THE GESTURE APP

We strongly encourage all applicants to download the Gesture app and explore our platform firsthand. Visit to learn more about our mission technology and culture.

Visit to learn more about our mission technology and culture wed love for you to feel what we do before you apply.

Join the Movement

If youre ready to lead by doing grow fast and make an impact that matters we want to hear from you.

GESTURE IS COMMITTED

To maintaining fair transparent and performance-driven compensation practices. Depending on the role total compensation may include commissions bonuses or other performance-based incentives. Final compensation packages are determined by factors such as years of experience skill set certifications and location. Additional components may include equity annual performance rewards and other incentive programs tied to company and individual results.

At Gesture we operate with a KPI-driven pace-setting culture one that rewards sharp motivated high-performing individuals who take initiative and execute with excellence.

We are an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.