Partner Marketing Manager (AI & Financial Partners)

We believe that the way people interact with their finances will drastically improve in the next few years. Were dedicated to empowering this transformation by building the tools and experiences that thousands of developers use to create their own products. Plaid powers the tools millions of people rely on to live a healthier financial life. We work with thousands of companies like Venmo SoFi several of the Fortune 500 and many of the largest banks to make it easy for people to connect their financial accounts to the apps and services they want to use. Plaids network covers 12000 financial institutions across the US Canada UK and Europe. Founded in 2013 the company is headquartered in San Francisco with offices in New York Washington D.C. London and Amsterdam.

Plaids go-to-market Partnerships team drives growth by building and scaling relationships with strategic partners. Across strategic AI Enterprise Credit Lending and Banking partnerships these partners help extend Plaids products and solutions to more businesses and integrations these partners help extend Plaids Credit Lending and Banking solutions to more businesses and consumers. Partner Marketing plays a critical role in this ecosystem enabling partners to attract engage and onboard customers at scalemaking it one of the most effective levers for accelerating growth across Plaids partner network.

Were looking for a Partner Marketing Manager to own the design and execution of joint marketing programs with Plaids partners. This role is responsible for translating business objectives into clear GTM plans covering propositions launches campaigns enablement and performance measurement and acting as the primary marketing contact for strategic partners across key segments including AI Enterprise and Creditprimary marketing contact for partners across key product areas.

Sitting within the Growth Marketing organization youll report to the Customer & Partner Marketing Lead and work alongside the Partner Marketing Manager. This is a high-impact highly collaborative role for someone who enjoys building strong partner relationships influencing across teams and turning complex product positioning into compelling marketing that drives real pipeline.

Responsibilities

• GTM Strategy & Planning

  • Partner closely with Partnership Leaders to understand key priorities and identify where we have marketing leverage

  • Identify emerging partner opportunities and develop differentiated GTM strategies particularly across fast-growing areas such as AI.

  • Translate business objectives into clear GTM plans covering propositions launches campaigns enablement and performance measurement

  • Identify and develop partner-led propositions that meet partner needs while aligning to Plaids company goals

• Co-Marketing & Campaigns

  • Create and execute co-marketing campaigns with partners to drive awareness demand and adoption

  • Develop scalable content campaigns to engage a broad range of existing partners

  • Analyze performance data to optimize campaigns and improve ROI across the partner channel

  • Develop standout partner marketing moments from customer storytelling and thought leadership to events content and integrated brand campaigns that position Plaid alongside leading technology and AI companies.

• Partner Enablement

  • Act as the primary GTM contact for partners on propositions launches campaigns and enablement

  • Create partner-ready enablement materials including decks guides FAQs and onboarding content

  • Ensure partners are launch-ready and confident to sell effectively

• Cross-Functional Collaboration

  • Deeply understand Plaids product areas across Credit Lending and Banking and translate them into partner-relevant messaging

  • Influence and organise stakeholders across partnerships account management product marketing and communications to deliver against joint marketing plans

  • Manage timelines approvals and dependencies across multiple internal and external stakeholders

  • Monitor and analyze program performance preparing clear updates and insights to support optimization and reporting

Qualifications

Must have

• 68 years of relevant B2B marketing experience including roles focused on partner or channel marketing

• Experience working closely with technology partners including AI and emerging technology companies to build joint marketing plans that drive customer acquisition and pipeline working closely with technology and/or consulting partners to build joint marketing plans that drive customer acquisition and pipeline generation

• Proven ability to influence partner marketing leadership teams and align on joint objectives and priorities

• Experience shaping joint messaging with partners and translating product positioning into partner-ready content

• Demonstrated ability to measure and improve ROI of marketing investments through an indirect/partner business model

• Deep understanding of the partner channel funnel sales cycle and product lifecycle

• Strong cross-functional skills with the ability to align stakeholders across partnerships product marketing product and communications

• Comfortable engaging with enterprise-level stakeholders and presenting to senior audiences

Nice to Have

• Experience at a high-growth technology company

• Experience in payments financial technology Credit Lending or Banking

• Background in partner enablement revenue enablement or sales enablement

• Experience with marketing automation platforms (Marketo HubSpot) or CRM (Salesforce)

• Experience working with learning management systems (LetterAI) and employee enablement intranet platforms.

• Strong ability to leverage AI (ChatGPT Claude Glean) tools and technologies to improve efficiency automate workflows and scale impact.

Our mission at Plaid is to unlock financial freedom for everyone. To support that mission we seek to build a diverse team of driven individuals who care deeply about making the financial ecosystem more equitable. We recognize that strong qualifications can come from both prior work experiences and lived experiences. We encourage you to apply to a role even if your experience doesnt fully match the job description. We are always looking for team members that will bring something unique to Plaid!

Plaid is proud to be an equal opportunity employer and values diversity at our company. We do not discriminate based on race color national origin ethnicity religion or religious belief sex (including pregnancy childbirth or related medical conditions) sexual orientation gender gender identity gender expression transgender status sexual stereotypes age military or veteran status disability or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories consistent with applicable federal state and local laws. Plaid is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance with your application or interviews due to a disability please let us know at

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Additional compensation in the form(s) of equity and/or commission are dependent on the position offered. Plaid provides a comprehensive benefit plan including medical dental vision and 401(k). Pay is based on factors such as (but not limited to) scope and responsibilities of the position candidates work experience and skillset and location. Pay and benefits are subject to change at any time consistent with the terms of any applicable compensation or benefit plans.

Required Experience:

Manager