Partner Communications Social Platforms Manager

Marcom is the creatively-led global team that oversees Apples consumer facing marketing. We ensure the flawless development and execution of world-class communications across all medias and platforms. Every day hundreds of millions of Apple customers around the world interact with our products. We drive the strategy and creative work that provide both new and existing customers with simple engaging and inspiring marketing Partner Communications Senior Social Platforms Manager plays a vital role in shaping how Apple shows up on our Partners social platforms globally. Social platforms are critical to their commercial success and this role leads the strategy execution and evolution of partner creative executions on social blending editorial judgment audience growth brand stewardship and performance optimization.

The Partner Communications Social Platforms Manager is responsible for driving marketing innovation on social platforms and raising the creative bar with indirect Channel Partners whilst upholding the integrity of the Apple brand. The ideal candidate is both a strategic thinker and a hands-on leader fluent in platform culture media digital journeys CRM content formats and analytics with a strong point of view on how social drives brand relevance and business impact maximizing both the Apple and the Partners brand and revenue.

Drive innovative partner social strategies and impactful creative work for Apple products and services through a deep understanding of the Apple brand our partners brands commercial priorities market trends and across the global organization to understand both macro and comms trends for Apple products and services and develop a strong point of view on how those manifest in the partners social platforms taking into account platform algorithms trends and best platform-specific content strategies and performance marketing through a strong understanding of segmentation capabilities and best practices within each social platform nEstablish KPIs and success metrics for each platform analyze performance data and translate insights into actionable optimizations deliver regular performance reporting and strategic recommendations to leadership and partner with the partner paid media teams to align organic and paid social strategiesnAnticipate platform trends and emerging formats recommending innovation and experimentationnServe as the senior point of contact for social strategy across internal and external stakeholders nCollaborate extensively across many teams internationally and locally both internally at Apple and externally with partners such as Carriers Retailers Banks SMBs and Enterprise Resellers Media Content Providers and and contribute to the large global network of Geo (global) Partner Communications Managers sharing learnings and establishing workflows best practices and governance across platformsnInternational travel may be required 3-4 times per year.

10 years of experience in a social creative strategy and execution role with expert understanding of social platform algorithms trends and best practicesnSuccess in leading multi-platform social content and campaigns for a brand media company or cultural institution in a social agency/brand/publishernTrack-record of collaborating with large cross-functional teams

Fluency in social culture creators communities and storytellingnSharp global perspective of what makes great socially-driven creative worknAbility to delve deeply into a partners business marketing strategy and consumer insights to understand challenges and find opportunities on social platformsnStrong analytical skills and ability to knit together disparate sources of information into succinct insights a strong strategic narrative and clear optimization plansnAbility to develop positive relationships with partners and creators and inspire them about whats possible within our brand tenetsnPassion for great work seeing potential and cultivating it with a tremendous ability to influence both internal and external stakeholders to drive the work forwardnThrive as part of a cross-functional team flexible and adaptable in a dynamic environment as a member of a high-performing team yet also have the ability to leadnCan confidently build rapport credibility and influence across multiple stakeholders in a highly matrixedorganizationnExperience in understanding business and product strategy and consumer insights to build a global communications social strategy for partnersnBachelors degree MBA or advanced business degree