Paid Search Strategist

Hi thereat Razorfish were leaders in whats next. Since the dawn of the internet weve helped brands move first through every era of transformation defining what digital means for business and now leading brands into the age of AI. Everyone has a prediction. Razorfish has a track record.

Named a Most Innovative Agency three years running () by Campaign US our work reflects a proven ability not just to anticipate whats coming but to help our clients actively shape the future. No matter the trend or cultural moment delivering real business impact wouldnt be possible without our people. We bring together curious driven and diverse thinkers who challenge convention push boundaries and hold a high bar for creative excellence.

If youre motivated to work alongside top performers push the boundaries of whats possible and help define where technology business and marketing are headed nextthis is the place to do it.

Join us at .

• Execute and optimizepaid search campaigns across Google Ads Microsoft Ads and emerging platforms to meet client KPIs
• Support local-first strategiesfocused on driving in-store traffic station visits and location-based conversions.
• Assist in building and managing Performance Max (PMax) campaignswith local objectives including asset group creation audience signal setup and ongoing performance monitoring
• Contribute to loyalty app campaign effortsacross Google App Campaigns and Apple Search Ads optimizing toward installs in-app actions and re-engagement goals
• Leverage AI-powered tools and automationto streamline day-to-day tasks such as reporting keyword research QA and ad copy iteration
• Monitor and analyze campaign performance flagging trends anomalies and optimization opportunities across accounts
• Collaborate cross-functionallywith analytics creative and strategy teams to ensure campaigns are aligned with broader client objectives
• Stay currenton platform updates industry trends and the evolving search landscape including AI Overviews agentic search and new ad formats

• 2 years of hands-on paid search experience preferably in an agency environment
• Proficiency in Google Adswith a strong grasp of campaign setup keyword strategy match types ad copy testing and bid management
• Familiarity with location-based targeting geo-targeting radius targeting and location extensions
• Understanding of automated bid strategies(tCPA tROAS) and how machine learning influences campaign performance
• Experience with campaign pacing budget management and routine optimizations (negative keywords search term reviews bid adjustments)
• Ability to pull organize and interpret performance datato support reporting and strategic recommendations
• Strong attention to detailwith experience running QA processes checking URLs tracking parameters ad approvals and billing reconciliation
• Comfort working in a fast-paced multi-project environmentwith shifting priorities and tight deadlines

Preferred:

• Experience with Performance Max campaigns including local feeds and location groups management.
• Familiarity with Google App Campaignsor Apple Search Ads
• Basic understanding of SEO SEM integrationand how organic and paid search complement each other
• Awareness of AI-driven search trends AI Overviews zero-click searches and tools like Google AI Max
• Experience in verticals such as energy/fuels or convenience retail

The Power of One starts with our people! To do powerful things we offer powerful best-in-class wellness and benefits offerings include:

Paid Family Care for parents and caregivers for 12 weeks or more
Monetary assistance and support for Adoption Surrogacy and Fertility
Monetary assistance and support for pet adoption
Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
Tuition Assistance
Paid time off that includes Flexible Time off Vacation Annual Sick Days Volunteer Days Holiday and Identity days and more
Matching Gifts programs
Flexible working arrangements
Work Your World Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
Business Resource Groups that support multiple affinities and alliances

The benefits offerings listed are available to eligible U.S. Based employees are reviewed on an annual basis and are governed by the terms of the applicable plan documents.

Razorfish is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race color ethnicity religion creed sex sexual orientation gender gender identity gender expression pregnancy childbirth and related medical conditions national origin ancestry citizenship status age disability medical condition as defined by applicable state law genetic information marital status military service and veteran status or any other characteristic protected by applicable federal state or local laws and ordinances.

If you require accommodation or assistance with the application or onboarding process specifically please contact

All your information will be kept confidential according to EEO guidelines.