Paid Media Manager
Job Location:
Nashville, TN - USA
Monthly Salary:
Posted:
Application Deadline:
Vacancies:
Job Summary
Key Responsibilities
Campaign Management & Optimization
Plan launch and optimize campaigns across Google Ads and Meta Ads platforms.
Manage campaign structure bidding strategies audience segmentation and creative testing.
Identify opportunities to scale high-performing campaigns and improve efficiency across ROAS CPA and CAC metrics.
Own and maintain budget trackers to ensure spend aligns with weekly and monthly targets.
Partner with internal stakeholders and agency teams to develop monthly budgets and forecasting projections.
Monitor campaign pacing daily and weekly and make adjustments to achieve revenue and performance goals.
Performance Analytics & Reporting
Analyze performance across GA4 Shopify and platform reporting to identify trends and growth opportunities.
Leverage Shopify analytics to validate revenue conversion rates average order value (AOV) and customer behavior.
Translate performance data into clear actionable insights for both analytical and non-analytical audiences.
Prepare and support reporting deliverables for leadership and cross-functional teams using Excel and PowerPoint.
Strategy Collaboration & Growth
Partner with creative and marketing teams to develop campaign concepts and messaging strategies.
Collaborate closely with agency partners to align on strategy execution and performance outcomes.
Communicate effectively across teams to align priorities timelines and deliverables.
Contribute ideas to improve campaign performance testing frameworks and channel expansion initiatives.
Stay current on industry trends platform updates and emerging advertising opportunities.
Help shape the future direction of paid media strategy across all brands.
Required
25 years of paid media experience managing Google Ads and Meta Ads
Experience working within Shopify and understanding e-commerce performance metrics
Strong knowledge of budget pacing forecasting and campaign performance analysis
Proficiency in Excel and PowerPoint and familiarity with GA4 and attribution frameworks
Ability to manage multiple priorities in a fast-paced environment
Strong communication skills and comfort translating data into business decisions
Preferred
Experience with additional channels (Amazon Ads TikTok Bing Programmatic etc.)
Experience partnering with agencies
Background in e-commerce DTC or performance marketing environments
Required Experience:
Manager
