Paid Media Associate

About Westman Atelier

A new standard of clean luxury. Founded by world-renowned editorial makeup artist Gucci Westman Westman Atelier is a curated edit of skin-loving performance-first makeup that is always effortless never overdone. A mother makeup artist and champion of holistic living Gucci believes passionately that luxury efficacy and clean can be synonymous with exceptional makeup.

• A skincare approach to high performance make-up formulated with clean ingredients and no-compromise integrity
• Balancing perfect shades and buttery textures that melt into the skin with plant-based actives and cutting-edge science

About Our Founder

Gucci Westman has more than 20 years of professional experience as a major editorial makeup artist contributing to publications like Vogue and Harpers Bazaar. Gucci is known for creating dewy supernaturally glowy looks and her highly coveted second-skin approach to makeup resulting in naturally beautiful radiantly amplified skin.

Position Summary
The Paid Media Associate will assist in profitable and diversified customer acquisition. A key liaison across teams and our agencies this role is a key contributor to paid channel creative performance execution and hindsight. Reporting to the Senior Manager Digital Marketing this role will be data and metrics-driven while still contributing creative insights and ideas. Strong candidates will be highly organized and detail-oriented skilled in creative research and development and versed in best practices for performance media.

Responsibilities:

• Manage creative development audience strategy ad approvals and performance measurement for paid media campaigns across various platforms including Meta TikTok Google Bing and affiliate networks.
• Daily point of contact with digital marketing agencies ensuring they are up to date on goals calendar shifts creative delivery etc.
• Create paid ad briefs and work with design teams to develop winning ad formats.
• Track and report on performance in partnership with the digital team on a weekly monthly and quarterly basis.
• Analyze user journeys and identify performance trends; Present concise and actionable learnings to creative and content teams.
• Translate campaign analytics into actionable growth strategies proactively identifying demand generation and revenue opportunities.
• Execute A/B testing strategy that meets broader KPI goals and brand guidelines
• Consistently maintain a strong eye in the market for emerging channels and trends selecting strong content for usage rights.
• Partner cross-functionally with brand ecommerce design and retention teams to develop aligned content.

Requirements:

• Bachelors in Marketing Advertising Communications or related field
• 1-2 years experience scaling performance marketing channels preferably in-house at a DTC luxury beauty or lifestyle brand.
• Highly analytical with a strong eye for luxury brand aesthetic and creative storytelling.
• Excellent written and verbal communication skills; comfortable presenting data clearly to non-technical audiences.
• Google Ads & Meta Blueprint Certification preferred.
• Familiarity with Shopify attribution or affiliate platforms is a plus.
• Advanced proficiency in Microsoft Excel & Google Analytics
• Experience with DSPs/Ad Management tools for Facebook/Instagram Google/YouTube TikTok and Pinterest
• Agile highly organized individual with a knack for data and brand voice.