Paid Media and Digital Manager

Paid Media and Digital Manager
Level: Journeyman Work Location: Remote
ABOUT THE ROLE
Red Carrot is seeking a Paid Media and Digital Manager to support media strategy execution and performance reporting for a federal program. This role brings strong hands-on experience managing paid media across digital platforms and contributes to broader media efforts under the strategic guidance of the Director.
KEY RESPONSIBILITIES

• Support cross-channel media planning and execution with strategic guidance from the Director
• Manage digital advertising efforts across platforms including Meta Google LinkedIn and others
• Monitor campaign performance analyze results and deliver actionable reporting
• Use analytics tools to assess performance trends audience behavior and media effectiveness
• Advise internal teams on paid media and digital best practices and lead execution of relevant tactics including paid advertising creative production
• Collaborate with strategists and creatives to ensure integrated execution across channels
• Conduct light SEO performance monitoring and reporting to inform content and media decisions
• Leverage AI-enabled platforms and features for campaign optimization audience insights and efficiency where appropriate
• May be responsible for other duties as assigned

• 57 years of experience in paid media and digital marketing including hands-on campaign execution and reporting
• Experience managing paid media on social and search platforms (Meta Ads Manager Google Ads etc.)
• Basic understanding of SEO and content performance optimization
• Familiarity with analytics tools including Google Analytics Google Tag Manager SEMrush and platform-specific dashboards
• Comfortable making platform recommendations and optimizing campaigns based on performance data
• Federal government experience strongly preferred

Benefits at Red Carrot:

At Red Carrot we empower you to be a leader. We attract and develop talent from all backgrounds because we believe theres strength in diversity offering different perspectives and skills. Together we can solve our clients biggest challenges. We offer a competitive compensation and benefits package.

• Training and Development Tuition reimbursement and professional trainings for eligible employees.
• Healthcare Top-tier medical dental vision life insurance and long-term disability coverage.
• 401(k) Plan 401(k)-retirement and Roth plan with company matching and no vesting period.
• Profit Sharing Discretionary profit-sharing plan to all eligible employees after one year of employment.
• Paid Time Off Provides flexible work hours paid time off and 11 federal holidays.

About Us:

Red Carrot is an award-winning woman-owned small business built for the complexity of federal government work. We partner with clients to advance their goals powered by a team fueled by passion backed by intelligence and grounded in expertise.

From day one weve applied industrial engineering principles and data analytics to solve complex problems with precision. Our approach is research-centric data-informed and audience-oriented and its how we deliver work that actually moves the needle.

We exist to strengthen the organizations and communities we serve through trusted purposeful communication. Thats not a tagline its the standard we hold ourselves to on every engagement.

Headquartered in Miami Florida with a strong and growing presence in Washington D.C. our team works with clients across the country. Distance doesnt dilute our service. We build capacity where our clients need it delivering Strategic Communications Customer Experience Management Consulting and Human Capital Solutions that fit their mission and their moment.

Were the partner organizations turn to when communication challenges are real the stakes are high and the work has to matter.