Owned Strategy Implementation & Automation Senior Associate

Chase relies on digital marketing as a key strategic channel in driving acquisition branding and cross-sell opportunities to millions of customers and potential customers across a suite of financial services products. Our team is dedicated to executing innovative marketing strategies that enhance customer engagement and brand loyalty. We focus on implementing data-driven campaigns across channels ensuring precise targeting and effective delivery.

As an Owned Strategy and Implementation Senior Associate on the Marketing Execution team you will lead strategy implementation for Owned Media advertising across and the Chase mobile app translating Consumer and Community Bankings priorities into executable delivery plans and high-quality launches. You will own delivery workflows end-to-end including intake ad placement targeting configuration weekly release execution post-launch monitoring and issue triage while utilizing AI to drive automation across workflows validation reporting and monitoring to improve speed-to-market and build quality.

Job Responsibilities

• Lead intake prioritization and execution planning for owned media ad placements across and the Chase mobile app.
• Partner with CCB LOB marketing teams and campaign managers to translate campaign objectives into clear requirements timelines and launch criteria.
• Own end-to-end implementation of owned media placements including assembly targeting configuration testing and launch across marketing platforms.
• Establish and continuously improve standardized workflows playbooks and controls that increase delivery predictability and reduce rework.
• Partner with Product team to design and implement AI-driven workflow automation (e.g. intelligent routing prioritization and approval flows) to improve speed-to-market and reduce manual effort.
• Define QA strategy acceptance criteria and release readiness gates to improve build quality.
• Drive root-cause analysis of defects and launch issues; implement systemic fixes to improve first-pass quality.
• Build and scale AI-powered monitoring and anomaly detection to proactively identify delivery targeting or performance issues.
• Manage planned and unplanned changes risks issues and dependencies to maintain delivery commitments.
• Monitor post-launch health and ad serving performance; triage issues and coordinate resolution with product and technology partners.
• Continuously evaluate emerging AI capabilities within the martech stack and pilot new use cases to improve delivery efficiency and effectiveness.
  

Required qualifications capabilities and skills

• 4-year college degree in Information Systems Computer Science Marketing or related-field.
• 5 years experience in digital operations and release governance delivering campaigns/features from build through QA and production release with measurable improvements in speed-to-market and build quality.
• Knowledge of Agile operating principles; experience operating in a sprint cycle.
• Demonstrated experience driving workflow automation and building operational reporting/monitoring (e.g. automated dashboards alerts and KPI tracking) to improve speed-to-market and build quality.
• Experience working in staged environments for both Development and QA.
• Experience with related technologies including Sapiens Tableau Adobe Experience Manager Salesforce Marketing Cloud Segment.
• Demonstrated expertise in testing technologies for digital programs including omni-channel access and customer experience in addition to standard functional testing.
• Ability to liaison between lines of business and development teams translating strategic goals into technology solutions.
• Experience working as a leader in a past paced environment with strong skills in problem solving and prioritization.
• Excellent communication skills and ability to collaborate effectively with cross-functional teams.
• Team player with strong interpersonal skills self-motivated energetic can-do attitude in a fast-moving environment.

Preferred qualifications capabilities and skills

• Ability to lead and drive transformation including (1) defining new work processes and tools (2) defining and implementing a transformation project plan and (3) defining and implementing metrics to track transformation progress and corresponding improvements to value delivery speed and efficiency.
• Experience using AI to drive automation in martech/ops environments (workflow orchestration validation checks release readiness automation).
• Comprehensive knowledge of industry best practices in designing and implementing omni-channel journeys.
• Experience building automated delivery dashboards and operational health monitoring/alerting.
• Experience designing intake/prioritization models and capacity management for high-volume marketing delivery.