Owned Social Strategist App Store

Imagine what you could do here. The people here at Apple dont just create products they create the kind of wonder thats revolutionized entire industries! Its the diversity of those people and their ideas that inspires the innovation that runs through everything we do from amazing technology to industry-leading environmental efforts. Bring passion and dedication to your job and theres no telling what you could accomplish!nnApples Services including App Store Apple Music Apple Books Apple Podcasts Apple Pay and many more are the most exciting and dynamic in the world. Our teams work together to craft products and experiences that impact peoples lives in ways they could not have imagined and finding new ways to connect with our customers is always top of mind. nnThe Services Social Marketing team is seeking an Owned Social Strategist to build and launch an all-new organic social marketing strategy for the App Store. nnThe App Store is the worlds safest and most vibrant app marketplace serving more than half a billion people each week! Since the App Store launched in 2008 it has helped creators dreamers and learners of all ages and backgrounds connect with the tools and information they need to build a brighter future and a better world. It has enabled countless new companies spawned new industries and created millions of jobs. A significant driver of the global economy the App Store facilitates over a $1 trillion in developer billings and sales annually rewarding developers and entrepreneurs for their hard work and creativity. And we believe were just getting started!nnThis role involves overseeing owned and operated channels collaborating with partner channels and translating marketing priorities into clever engaging social executions. The ideal candidate is a highly autonomous social media expert who understands the app developer world knows how to effectively leverage social to tell impactful stories and cultivates deeply engaged

Spearhead an entirely new organic social strategy for the App Store bringing marketing priorities to life through clever and innovative all social efforts back to clear measurement frameworks delivering actionable reporting and insights to key social-first concepts campaigns and programs that feed into App Store owned social with multiple cross-functional teams on planning and executing integrated campaigns and projects on social best practices to educate cross-functional teams and stakeholders internally and thought leadership and perspective around best-in-class social trends ideas and strategy for key marketing and integrate AI optimizations into daily workflows to improve efficiency while fiercely protecting the authentic human voice of our social briefings for campaigns formats and initiatives with a third party hands-on support for programming and publishing as needed across owned social agency -call nights and weekends as needed.

5 years experience in digital/social marketing in the social media space.n3 years managing agencies and understanding of the app developer ecosystem and the unique culture challenges and triumphs of app -starter who thrives working autonomously while navigating ambiguity with attention to detail in both strategic planning and tactical execution of all customer-facing communications from App Store social ability to map social initiatives to measurable KPIs and present data-driven insights to key working directly with creators talent and other external partners to collaborate on social marketing to understand and use data to inform strategic decisions including audience insights platform trends content performance benchmarks social listening storytelling and presentation collaborating with multiple cross-functional teams and leadership and negotiation to juggle multiple campaigns and projects working with high-profile talent on high-stakes projects.

Futuristic thinker and creative problem-solver to ensure Apple Services are uniquely ahead of the curve cementing a position as a leader in innovative social media true social media savant who keeps their finger on the pulse of constantly evolving platforms emerging formats and shifting audience expectations for brand developing and pitching new strategic social media approaches to legacy in to cultural trends and conversations around apps gaming books podcasts music fashion sports tech and of media technology and the ever-changing landscape of social platforms audiences and and team-oriented approach resulting in shared professionalism and work ethic with the ability to set communicator and collaborator pitching new ideas and gaining buy-in across multiple teams and about driving forward social creative which impacts generative engine optimization strategies for LLM citations and agent-based search tools.