Owned & Earned Media Lead (Open To Remote)

Simpson Strong-Tie is a leader in engineered structural connectors software and solutions for the building industry. We maintain a reputation as a trusted manufacturer partner and corporate citizen committed to our customers and employees.

Our founder Barc Simpson established 9 Principles of Business we live out as company values and have made Simpson Strong-Tie an inspiring place to work since 1956. Our team of talented people are dedicated to our shared mission: to provide solutions that help people design and build safer stronger structures.

Learn about our company culture directly from our team.

YOU

You are a strategic storyteller and handson content leader who knows how to plan create and evolve a brands presence across owned and earned channels. You bring strong writing and editorial judgment paired with the ability to prioritize work manage multiple stakeholders and consistently elevate content quality over time.

You operate comfortably with autonomy translating campaign strategies and business priorities into compelling organic narratives that strengthen brand reputation engagement quality and longterm growth. You collaborate closely with Campaign Strategy & MarCom Growth Product PR and Digital Marketing to ensure stories are timely relevant and executed with consistency and polish.

As the Owned & Earned Media Lead you own the daytoday strategy and execution of organic social blog storytelling website webinars whitepapers and earned media amplification across priority channels. You are accountable for content quality channel consistency and measurable engagement outcomes while continuously improving content standards processes and performance in partnership with crossfunctional teams.

WHAT YOULL BE DOING

Organic Social Strategy Execution & Optimization (35%)

• Own organic social presence across LinkedIn Facebook Instagram YouTube and emerging channels.
• Translate campaign strategies and business priorities into channel-appropriate social narratives and content plans.
• Write and publish high-quality social copy micro-stories captions and posts for campaigns products employees and customer stories.
• Identify engagement opportunities community conversations and relevant industry trends to inform ongoing content strategy.
• Partner with Growth Marketing on scheduling workflows and content readiness (Growth Marketing owns calendars and tooling).
• Establish and maintain social listening practices community response guidelines and escalation paths for time-sensitive issues.
• Continuously evaluate performance and refine content approaches to improve engagement quality and relevance.

Owned Media Content (Blog Website Whitepaper Webinar & Storytelling) (25%)

• Own the planning writing and editing of blog posts website landing pages interviews customer stories recaps and product storytelling.
• Partner with subject-matter experts to translate technical or complex topics into clear engaging narratives.
• Ensure all written content meets brand standards for tone accuracy and clarity.
• Support amplification of blog content across social email and earned channels.
• Collaborate with SEO and Digital Marketing teams to ensure content quality accessibility metadata accuracy and ongoing content hygiene.

Earned Media PR & Partner Amplification (20%)

• Support PR and communications initiatives by drafting messaging shareable social posts content briefs and amplification assets tied to news launches and thought leadership.
• Package customer success stories product highlights and event moments for external sharing and partner use including user-generated content.
• Collaborate with industry partners associations distributors and influencers to amplify approved stories and announcements.
• Maintain alignment with messaging frameworks and positioning developed by Campaign Strategy & Marketing Communications.
• Follow established approval workflows disclosure requirements and measurement expectations for earned amplification.
• Support issues-management workflows and coordinate with PR/Comms on responsive content as needed.

Copywriting Content Creation & Asset Sourcing (15%)

• Write clear polished copy for social posts blogs email snippets and campaign content.
• Source crop and organize images graphics and short video clips to support storytelling needs.
• Maintain organized content libraries with consistent naming version control and reuse in mind.
• Partner with agencies designers and Growth Marketing to support content blocks drafts and visual needs.

Content Enhancement (5%)

• Edit refine and improve content for clarity accuracy accessibility and audience fit.
• Apply consistent editorial judgment to ensure all owned and earned content meets brand standards.
• Ensure accessibility requirements metadata tagging alt text and summaries are consistently applied.

CrossChannel & Governance Responsibilities

• Ensure owned and earned content aligns with core messaging frameworks and remains consistent with paid email and web channels.
• Coown the editorial plan with Digital Marketing by providing prioritized themes briefs and deadlines.
• Maintain accessibility standards metadata tagging alttext and structured summaries across all owned content.
• Define track and report owned and earned media KPIs (reach engagement quality assisted traffic and conversions) translating insights into ongoing content and editorial improvements.

DESIRED SKILLS AND EXPERIENCE

If you can do everything listed above youve got what it takes. Perhaps some of the following would be helpful too:

• Bachelors degree in marketing communications journalism digital media or related field preferred.
• Training or certification in social media management content strategy or PR is a plus.

• 5 years of experience in organic social media content marketing or digital storytelling with demonstrated ownership of channels or content programs.
• Proven ability to write highquality copy across multiple digital formats (social website email blog longform).
• Experience managing or producing content for brand social channels.
• Experience with partner amplification PR support or community engagement a plus.

• Exceptional writing editing and storytelling skills
• Strong understanding of organic channel dynamics and best practices
• Creative thinker with strong editorial judgment
• Skilled at sourcing and organizing images and supporting media
• Ability to simplify complex information into clear engaging content
• Highly collaborative and able to work crossfunctionally
• Detailoriented organized and consistent
• Demonstrated ability to operate independently and manage multiple priorities - Strong editorial judgment and comfort giving and receiving feedback
• Experience working within campaign frameworks and cross-functional teams
• Ability to translate performance data into content improvements

TRAVEL

This job requires 25% domestic travel.

WORK STATUS & LOCATION

This full-time exempt position is located in Plano TX and is eligible for remote work.

RELOCATION

Relocation is not available for this position.

PAY

$75100 - $120200 / year

#LI-Remote

REWARDS AT SIMPSON STRONG-TIE

We recognize and reward employees with a carefully designed and comprehensive rewards package including competitive compensation quarterly bonuses or commission and first-rate benefits. May exclude some positions such as seasonal jobs.

• Quarterly Bonuses/Commission:You will be eligible for either a bonus or commission paid on a quarterly basis. We believe all employees affect customers sales and revenue directly or indirectly and should be rewarded by sharing the company profits.
• Benefits: We provide a wide range of benefits for eligible full-time employees including: medical dental vision retirement contributions employee stock purchase and bonus plans pay for holidays vacation sick days funerals and jury duty years of service awards employee discounts employee referral bonuses charitable contribution matching education reimbursement and more. View benefit plan details here: keeping with our values and commitment to diversity equity and inclusion in our communities we are an equal opportunity employer. This means that our employment decisions are based on your qualifications and merit and our business needs.
  

  Please note all job offers are contingent upon a successful drug screen and criminal background check in accordance with applicable local state and federal laws.

  
  

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  Company: Simpson Strong-Tie Company Inc.