Overseas Publishing Director

Location: Remote (global; must have hands-on North America market experience)

Reports To: Domestic Market VP with regular sync-ups to the President

Opening Date: September 2026 Expected Start: ASAP

• Formulate and execute user-acquisition (UA) strategies for North America across paid social ad networks DSP Apple Search Ads and emerging channels; orchestrate growth of GALA Sports overseas game portfolio in North America.
• Define and manage media mix budget allocation and ROAS/CPI targets across multiple products.
• Collaborate with the internal creative team to lead creative strategy: briefs testing and UA asset iteration.
• Develop and execute publishing and go-to-market (GTM) plans for new launches content updates seasonal events and live ops.
• Establish and maintain partnerships with UA agencies KOL/influencer partners and platform partners (Meta Google Apple).
• Work closely with China-based marketing product and data teams to align global strategy.
• Produce North America market insights that feed into product roadmap and monetization decisions.

• 5-10 years of mobile-game marketing experience with a real track record (not just execution) in UA management and publishing strategy.
• Prior experience in sports / licensed-IP / mid-to-hardcore mobile-game publishing preferred.
• Hands-on ability to scale UA simultaneously across multiple products.
• Deep familiarity with the North America mobile-game market and UA landscape.
• Hands-on experience managing large UA budgets across multiple channels.
• Able to collaborate cross-culturally with Asian (preferably China) R&D and marketing teams.
• Self-driven entrepreneurial able to work independently in a remote setting.

• 5-10 years of mobile-game marketing and publishing experience with hands-on management of large UA budgets and media mixes.
• Hands-on management of multiple channels (paid social ad networks DSP Apple Search Ads).
• English fluency (to interface with Meta/Google/Apple and NA KOLs).
• Bachelors degree.
• Must be able to provide: complete case of NA mobile-game publishing projects and UA scale of portfolio products; scale of UA budget managed with ROAS/CPI results; GTM launch orchestration experience; status of partnerships/resources with Meta Google Apple agencies and KOLs.
• Core threshold: end-to-end NA mobile-game publishing experience; hands-on scaled UA buying with accountability for ROAS/CPI (able to produce top-level publishing strategy not just execution); hands-on experience with at least two of Meta Google Apple.

• End-to-end NA publishing experience in sports / licensed-IP / mid-to-hardcore mobile games; experience at vendors such as EA 2K Games Zynga First Touch Games preferred.
• Familiar with sports-IP game publishing such as FIFPro NBA MLB.
• Established partnerships with Meta Google Apple plus NA UA agencies and KOLs.
• Data-driven; makes media-mix and budget-allocation decisions based on ROAS/CPI.
• Entrepreneurial spirit; able to operate independently across time zones.
• Chinese language and Chinese-vendor experience are pluses not requirements

• Purely domestic publishing with no overseas (especially NA) market experience.
• Only execution-level buying optimization with no publishing-strategy or GTM experience.
• Unable to use English as a working language.

Founded in 2013 is a Hong Kong-listed high-tech enterprise headquartered in Qianhai Shenzhen dedicated to sports-competitive mobile games. Holds official IP licenses from FIFPro NBA MLB and multiple international football clubs. Core products include NBA Basketball Master Football Master and Top Club.