Outreach Coordinator NBS

Nelnet Business Services (NBS) a division of Nelnet Inc. provides payment technology and education services to more than 1200 higher education institutions nearly 12000 K-12 schools and millions of individual students families and supporters across the globe. Our culture of service enables us to form long-lasting and trusted partnerships while our focus on creativity and innovative solutions empowers our customer communities to thrive.

JOB RESPONSIBILITIES:

• Research and identify prospective eligible programs/groups.
• Build and execute multi-touch outreach campaigns across email phone events landing pages social media and outbound sequences (using CRM/marketing platforms such as HubSpot or Airtables to generate and qualify new client leads.
• Coordinate conference presence webinars and informational sessions to promote the program.
• Manage the prospect pipeline and CRM records including lead scoring enrichment contact database maintenance workflow triggers and CRM syncs to ensure accurate lead flow and attribution.
• Develop outreach collateral and campaign assets email templates landing pages talking points and program summaries tailored to specific segments industries or buyer personas partnering with Content Creative and Digital Marketing teams as needed.
• Track and report on outreach and campaign performance metrics (contacts made open/click-through rates conversion rates cost per lead pipeline volume) and recommend adjustments based on performance trends.
• Conduct A/B and multivariate testing (subject lines copy CTAs send times segmentation) to optimize campaign performance.
• Coordinate with Sales Product Marketing Content and Revenue Operations teams to align messaging timing campaign goals and ensure consistent systems integration and reporting.
• Collaborate with Account Managers to ensure warm handoffs for newly converted clients.

EDUCATION:

Bachelors degree in Marketing Business Communications or a related field.

EXPERIENCE:

• 2-5 years of experience in digital marketing demand generation or marketing operationspreferably in a SaaS or EdTech environment.
• Experience using marketing automation platforms such as HubSpot Marketo Pardot or similar.
• Experience with PLG funnels lead scoring models and buyer journey alignment preferred.

COMPETENCIES SKILLS/KNOWLEDGE/ABILITIES:

• Strong communication and interpersonal skills able to engage a wide range of stakeholders professionally and persuasively and collaborate effectively across distributed teams.
• Highly organized with strong time-management skills able to manage multiple outreach campaigns or projects simultaneously with attention to detail.
• Proficiency managing outreach pipelines and CRM records (e.g. HubSpot Creatio or equivalent) with working familiarity with Microsoft Office Suite and marketing/outreach tools such as Canva and Google Analytics.
• Proficiency in campaign-building workflows and audience segmentation.
• Ability to analyze outreach and marketing metrics/funnel KPIs and adjust strategies to improve engagement and conversion rates.
• Basic knowledge of HTML/CSS for email and landing page formatting.
• Comfort coordinating events such as webinars conferences and informational sessions including logistics and follow-up activities.
• Ability to work collaboratively with Account Managers and Program leadership to ensure smooth client transitions and alignment on messaging.
• Enthusiasm for education technology and using data to solve problems.

Compensation range for this role is $47000 to $50000 annually depending on experience.

Our benefits package includes medical dental vision HSA and FSA generous earned time off 401K/student loan repayment life insurance & AD&D insurance employee assistance program employee stock purchase program tuition reimbursement performance-based incentive pay short- and long-term disability and a robust wellness program. Click here to learn more about our benefits: Benefits & Perks - Nelnet Inc

Nelnet is committed to providing a welcoming and respectful workplace where all associates have the opportunity to succeed. As an Equal Opportunity Employer we ensure that all qualified applicants are considered for employment. Employment decisions are made without regard to race color religion/creed national origin gender sex marital status age disability use of a guide dog or service animal sexual orientation military/veteran status or any other status protected by federal state or local law. We value the unique contributions of every team member and believe that a positive work environment benefits everyone.

Qualified individuals with disabilities who require reasonable accommodations in order to apply or compete for positions at Nelnet may request such accommodations by contacting Corporate Recruiting at or.

Nelnet is a Drug Free and Tobacco Free Workplace.

Use of Artificial Intelligence in Hiring

We may use automated or artificial intelligence enabled tools to assist with the initial review of applications such as identifying relevant skills or experience. These tools are used to support human review and do not make hiring decisions. A recruiter reviews applications and determines which candidates move forward in the hiring process. For more information see our Privacy Policy and Pre-Use Notice: Automated Tools in Hiring