Off-Road Racing Marketing Manager
Allen Park, MI - USA
Job Summary
We made history and now we work to transform the future for our customers our communities and our families. Youll see your work on the road every day helping people move freely and pursue their dreams. At Ford you can build more than vehicles. Come build what matters.
Racing is where our story began.
In 1901 Henry Ford climbed into a car he built himselfSweepstakesand beat Americas most famous driver. He wasnt a racer but he had to win. He did. Ford Motor Company was born from that victory.
That fighting spirit lives on in Ford Racing today. Were the engineers strategists and competitors who bring Fords track-tested edge into every vehicle we build. Every track every stage every proving groundthats where we prove ourselves.
The result: one of the worlds most iconic brands legendary nameplates and a team unmatched in the industry.
Our mantra: Race to win engineer to lead.
If youre a competitor innovator or performance obsessive Ford Racing is where you belong. Help us write the next chapter.
In this position...
- Lead Ford Racings production off-road racing strategy by showcasing the capability durability and innovation of vehicles customers can buy.
- The role transforms competition into product validation brand leadership and customer inspiration.
Responsibilities
What youll do...
- Develop and implement marketing strategy for assigned series that aligns with Fords objectives for respective priorities to drive brand awareness and customer engagement
- Series/Format Off Road/Dirt includes King of Hammers Rebelle Rally Score/Baja Tony Stewart Racing Eldora World Rally Cross and Ultra4
- Oversee all aspects of official partnerships within assigned space liaising with team stakeholders and key Ford leadership at all levels
- Interface between Ford and sanctioning bodies/leagues manage commercial partnerships
- Work cross-functionally with Engineering/Comms/Global Markets/Licensing/Dealer Relations/Design/Retail Marketing/Product Marketing/etc. to develop programs that leverage the relevant partnerships and amplify the Ford/Ford Performance Brand
- Assess Business-to-Business opportunities that come to Ford by way of an official partnership in motorsports
- Ensure program messaging is consistent within all communication mediums (earned media shared media etc)
- Set clear program goals plus monitor and track performance metrics
- Manage and support trackside efforts including Leadership Dealers Employees (stakeholder attendees)
- Oversee agency work dedicated to supporting work related to motorsports programs
- Represent the company at motorsports events trackside and non-track functions
- Prepare presentations on program initiatives to be shared with Executive Leadership team (all the way up to company CEO)
Qualifications
Youll have...
- Bachelors degree in marketing business or related field or equivalent combination of relevant education and experience.
- 5-10 years work experience in the field of marketing
- Proven experience in motorsports marketing with a strong understanding of the industry team/driver management
- Thorough understanding of branding principles and marketing tactics
- Strong presentation skills
- Heavy travel will be required domestic and international
- Comfortable working outdoors for extended periods of time
- Weekend and/or evening hours expected
Even better you may have...
- 5 years of work experience in motorsports including athlete management
- Demonstrated experience within the off-roading space
- Ability to coordinate projects across multiple teams and race series
- Highly motivated self-starter with excellent communication skills and a flexible approach to working hours.
- Strong program management skills with ability to manage multiple projects simultaneously
- Experience delivering results on-time and within budget
You may not check every box or your experience may look a little different from what weve outlined but if you think you can bring value to Ford Motor Company we encourage you to apply!
As an established global company we offer the benefit of choice. You can choose what your Ford future will look like: will your story span the globe or keep you close to home Will your career be a deep dive into what you love or a series of new teams and new skills Will you be a leader a changemaker a technical expert a culture builderor all of the above No matter what you choose we offer a work life that works for you including:
- Immediate medical dental vision and prescription drug coverage
- Flexible family care days paid parental leave new parent ramp-up programs subsidized back-up child care and more
- Family building benefits including adoption and surrogacy expense reimbursement fertility treatments and more
- Vehicle discount program for employees and family members and management leases
- Tuition assistance
- Established and active employee resource groups
- Paid time off for individual and team community service
- A generous schedule of paid holidays including the week between Christmas and New Years Day
- Paid time off and the option to purchase additional vacation time.
This position is leadership level 6 and ranges from $115500-$218100.
Final determination of salary grade will be based on candidates skills and experience and base salary will be set within the applicable range according to job scope responsibility and competitive market value.
For more information on salary and benefits click here: sponsorship is not available for this position.
Candidates for positions with Ford Motor Company must be legally authorized to work in the United States. Verification of employment eligibility will be required at the time of hire.
We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race religion color age sex national origin sexual orientation gender identity disability status or protected veteran the United States if you need a reasonable accommodation for the online application process due to a disability please call 1-.
This position is hybrid with a requirement to be onsite four or more days per week. #LI-Hybrid
#FR1 #LI-MK2
Required Experience:
Manager
About Company
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