Network Planning Manager

Were committed to bringing passion and customer focus to the business.

Position Summary

The Network Planning Manager leads the strategy and execution for optimizing the retail branch and ATM network for Simmons Bank. This role ensures the banks physical footprint is aligned with growth opportunities client demand and market potential to maximize profitability and customer acquisition.

Essential Duties and Responsibilities

• Develop and execute a multi-year retail network strategy (branches and ATM).

• Analyze market data customer demographics and performance trends to identify expansion relocation consolidation and infill opportunities.

• Partner with Finance Retail and Strategy teams to evaluate ROI and business cases for network changes.

• Lead site selection relocation planning and optimization initiatives.

• Identify opportunities to reduce costs and improve efficiency within the existing network.

• Monitor branch and ATM performance metrics to inform strategic decisions.

• Support transformation efforts toward a sales and relationship-focused retail model.

• Ensure alignment between network strategy and small business and deposit growth priorities.

Qualifications

To perform this job successfully an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge skill and/or ability required.

• Skills

  • Strong strategic and financial acumen with ability to evaluate ROI and long-term investments.

  • Experience analyzing market data demographics and location performance.

  • Ability to synthesize complex data into clear network strategies.

  • Strong project management skills with ability to lead cross-functional initiatives.

  • Comfort operating in ambiguous high-impact decision environments.

• Technical/Computer Skills

  • Advanced Excel and financial modeling (NPV IRR break-even analysis).

  • Geographic and market analysis tools (GIS or similar tools preferred).

  • Data visualization tools (Power BI preferred).

  • Business case development and executive presentation skills.

• Education and/or Experience

  • Bachelors degree in Finance Business Economics or related field

  • 5-8 years of experience in strategy finance consulting retail banking or network planning.

  • Experience with branch or retail network optimization strongly preferred

  • Experience working with capital planning or investment prioritization

• Certificates Licenses Registrations

  • CFA CPA or MBA- a plus but not required

  • Experience with GIS platforms or location analytics tools- preferred

• Other Qualifications (including physical requirements)

  • Strategic thinking and decision making skills

  • Executive communication and storytelling

  • Cross-functional collaboration (Finance Retail Strategy Real Estate)

  • Influencing without authority

Other

Please note this job description is not designed to cover or contain a comprehensive listing of activities duties or responsibilities that are required of the employee for this job. Activities duties and responsibilities may change at any time with or without notice.

Skills Training:

• Critical Thinking Reading Comprehension Systems Analysis

• Communication Decision Making Problem Solving Project Management

Equal Employment Opportunity Information: Simmons First National Corporation and its subsidiaries are committed to a policy of equal employment with respect to a persons race color religion sex ancestry sexual orientation gender identity national origin covered veterans military status physical or mental disability or any other legally protected classifications.