National Consulting Marketing Senior Manager
Springfield, VT - USA
Job Summary
- Develop and implement targeted marketing strategies for the financial services sector.
- Lead and mentor a team of marketing professionals fostering collaboration and driving performance.
- Design and execute innovative digital campaigns to enhance brand visibility and customer engagement.
- Plan and manage integrated marketing campaigns across service lines and the Global Firms segment including print digital and social media elements.
- Leverage data-driven insights to evaluate campaign effectiveness and optimize performance.
- Oversee the planning and distribution of thought leadership content as part of a comprehensive content marketing strategy.
- Collaborate with national office centers of excellence to execute client-focused marketing tactics and monitor outcomes.
- Manage multi-industry partnerships with external associations including content development and insight programs.
- Strategize and coordinate firm participation in industry trade shows and conferences including sponsorships event planning booth logistics and post-event follow-up.
- Build strong relationships with client service professionals to support local marketing initiatives.
- Provide strategic input on complex sales pursuits and proposal development.
- Conduct business intelligence research and develop targeted pursuit lists.
- Serve as the liaison with web development teams to ensure website content is current and optimized for search engines.
- Ensure consistent application of the firms brand across all marketing channels and audiences.
- Bachelors Degree in English Business Marketing Communications or relevant field
- 8 years of marketing experience in high-growth environments with a strong emphasis on B2B and experience within a Top 10 professional services or public accounting firm
- 5 years of proven success in demand generation and revenue marketing
- Expertise in performance marketing including lead generation SEO/SEM content strategy and integrated omnichannel campaigns (digital and traditional)
- Strong analytical and problem-solving skills
- Proficient in CRM systems with experience extracting and leveraging insights
- Exceptional communication and presentation abilities
- Proficient in Microsoft Office Suite
- Demonstrated ability to build and lead high-performing teams
- Experience marketing complex solutions to enterprise-level clients
Required Experience:
Senior Manager
About Company
Ranked among the largest public accounting firms in the United States, Forvis Mazars is dedicated to providing an Unmatched Client Experience® through the delivery of assurance, tax, and consulting services in all 50 states and internationally. Visit forvismazars.us to learn more.