Narrative and Content Lead

Perceptas mission is to transform critical institutions with applied AI. We care that industries that power the world (e.g. healthcare manufacturing energy) benefit from frontier technology.

To make that happen we embed with industry-leading customers to drive AI transformation. We bring together:

• Forward-deployed expertise in engineering product and research

• Mosaic our in-house toolkit for rapidly deploying agentic workflows

• Strategic partnerships with Anthropic McKinsey AWS companies within the General Catalyst portfolio and more

Our team is a quickly growing group of Applied AI Engineers Embedded Product Managers and Researchers motivated by diffusing the promise of AI into improvements we can feel in our day to day lives. Check out our CEOs blog post to learn more about our mission here: Redefining Legacy.

Percepta is incubated by General Catalyst a global transformation and investment company.

The AI transformation space is becoming increasingly saturated but we have a real competitive advantage: bringing frontier research talent directly inside legacy industries product judgment about what should actually be built and the engineering depth to ship it. How do we articulate what we do why well win and why the work we do is compelling You will shape this story for executives customers and candidates.

This is not a copywriting role. At its core you bring clarity through language in an ambiguous technically complex addition to crafting blog posts and landing pages youll establish the internal vocabulary that aligns how we talk about our product shape the messaging our founders carry into rooms were not in and build the naming and framing frameworks that hold it all together. Language for you is the preferred tool for breaking down complex problems and creating the kind of cohesion that lets a company move fast without losing the thread.

This is a first hire which means a lot of the job is figuring out what work needs to be done and doing it. If you want a brief handed to you this wont be a fit. If you want to own how a company communicates and is understood we think this is the best version of that job youll find.

Our work has real-world implications. You might find yourself in a hospital in Ohio documenting on the ground how our engineers are working alongside nurses or in Maryland where were accelerating access to state benefits in partnership with Anthropic. If youre tired of selling software to other software companies this might be the place for you.

• Shape the language of the mission and product. Language drives alignment. Youll help refine how we talk about what were building: developing naming systems sharpening product architecture language and driving coherence in ways that live and evolve rather than sit in a static document. Language drives internal alignment.

• Craft external narrative collateral: CEO vision pieces conference narratives and pitches the long-form pieces that set our position in the market.

• Establish and amplify our brand. Our brand is nascent: you will help define it and determine the right media for expression. This might range from crafting landing pages writing website copy pitch decks case studies and social copy. You can find examples at .

• Make technical concepts accessible. Youll sit with the research and engineering teams understand the substance well enough to interrogate it and translate it with precision for different audiences.

If you dont have experience in all of these areas we encourage you to apply anyway. Were looking for smart curious people and believe in adapting the role to your strengths.

Requirements

• Excellent writing and editorial craft. You make technical complexity accessible through language. You can ghostwrite a founder essay craft landing pages and structure a 16-slide deck and they all sound like one company or the voice of whomever youre speaking as.

• Investigative instinct. You dont wait to be briefed. When something is unclear a product decision a customers actual problem a technical concept you havent encountered you ask the question underneath the question. Youre comfortable not knowing but uncomfortable staying there.

• Technical proficiency. Our product is technically complex. You dont need to train a model but you need enough depth to engage with the work seriously and an appetite to keep learning as it evolves. Experience in a nontechnical role at an AI company is the preferred bar.

• Positioning instinct. You can take a complex technical offering and find the frame and the words that make it land for a specific reader. You think about category and message architecture not just clean prose.

• Stakeholder management and synthesis abilities. Experience working effectively with senior stakeholders and the judgment to provide strategic messaging counsel including when to respectfully challenge existing approaches.

• Self-direction. This is a near-solo function at an early-stage company. Theres no playbook and no manager handing you briefs. You set the bar and hold it.

Nice to have

• Design eye. You have an eye for design and youve spent time on brand design or product design teams. You understand aesthetics and have enough visual design sense to be able to critique something when you see it.

• Systems and architecture sense. You think in structure and sequence not just sentences you can see the shape of a product or a deck and name its parts well. For many people this comes from product or design work close to technical teams; thats often where both the positioning instinct and the fast technical uptake come from.

Were looking for a minimum of 4-6 years of experience from someone whos come from one of these paths:

• A lead content designer whos worked on technical complex products not just string work or simple flows but naming features shaping product architecture and embedding across engineering and product teams

• A product marketer with genuine writing chops and real comfort in technical material

• An early or founding narrative/content hire at another tech company

• A content strategist with experience translating technical products into compelling distinctive brands

A portfolio that shows how youve shaped product narratives and positioning matters more than credentials. We want to see how you think.

Were in the office every day in NYC. This role is based here.

Dream bigger: We have the unique privilege of taking on the most ambitious problems and we should chase them with optimism responsibility and genuine belief that we can make it happen. We have to embrace the hard things when no one else will.

Heart in the game: What were doing matters and we have to give a shit. Internally that means fixing badness when you find it. Externally it means honoring the trust our customers place in us with their most important problems. This isnt a 9-5 nor is it a job were ever going to monitor your hours. We promise to put work in front of you that matters and in return we ask you to promise to care.

Win for the customer: Everyone is an engineer and the job of an engineer is to deliver outcomes not outputs. Everything we dothe products we build the partnerships we launch the strategy we setexists to make our customers successful. Delivery is the strategy.

Make the call: Organizations are only as strong as the pace at which they make decisions. Everyone at Percepta should feel empowered to commit and shape the ambiguity in front of them. But make the call cuts both ways: make the decision and make the phone call. High-agency decision-making only works with high-bandwidth communication and we commit to never operate in silos.

Intensity with kindness: We believe in excellence in execution candor in feedback ruthlessness in prioritization and survivalist urgency. We also believe you dont need to be an asshole to deliver on any of this. The trust built through shared kindness and vulnerability is what makes the intensity sustainable.