Naming and Messaging Lead Product Marketing

We are looking for a strategic Marketing expert to lead naming and messaging workstreams across our portfolio. This is an individual contributor role designed for someone who operates with deep subject-matter expertise and has a unique combination of strategic and executional naming and messaging expertise along with world-class hands-on writing abilities. Youll need to be able to both formulate the strategy behind naming and messaging through thoughtful strategic documents as well as be able to generate names and write compelling customer-facing copy.

Reporting to the Head of Messaging Product Marketing you will drive naming positioning and messaging workstreams partnering closely with Product Marketing leaders and managers across businesses to ensure consistent differentiated and customer-driven narratives that scale across the company. This role is central to supporting the development of naming and messaging deliverables for solutions and products down to launches sales motions and copy used across customer touchpoints.

What Youll Do
Naming & Messaging Strategy and Execution
Lead individual workflows for naming strategy and governance for products platforms solutions and capabilities including frameworks criteria and decision processes.
Define differentiated positioning and messaging grounded in customer needs market context and competitive dynamics.
Brainstorm names that align to the strategy with clearly articulated rationale for recommendations through strategic documents.
Partner with Brand and Legal to ensure alignment with brand architecture and naming requirements.

Product Marketing Leadership Partnership
Guide PMM teams on framing products solutions and launches through strong point-of-view data-driven guidance and hands-on collaboration.
Help raise the overall bar for messaging quality clarity and consistency across Product Marketing.

Copywriting & Storytelling
Write customer-facing naming and messaging. Be deeply hands-on in writing
Develop positioning statements and value propositions
Create messaging frameworks and guides
Develop launch narratives and key messages
Write executive-level storytelling and talking points
Create foundational copy used across web sales and GTM assets
Translate complex technical concepts into clear compelling customer-centric language.

Cross-Functional Collaboration
Partner closely with Product Management and Product Marketing managers to translate roadmap priorities and innovation into crisp outcome-oriented messaging.
Collaborate with Corporate Marketing and Brand to ensure alignment between product messaging brand narrative campaigns events and thought leadership.
Work with Sales Enablement and GTM teams to ensure messaging is usable differentiated and effective in the field.
Incorporate customer insights competitive intelligence and market feedback to continuously refine messaging.

7 years experience in Brand Product or other Marketing or related strategic marketing roles.
Proven expertise in naming positioning and messaging for complex technology portfolios.
Operate comfortably as a peer to Product Marketing leaders influencing without authority.
Exceptional storyteller who can distill complex technical concepts into clear compelling copy.
Highly collaborative with strong executive communication skills and sound judgment.
Hands-on detail-oriented and comfortable owning critical messaging artifacts end-to-end.

Preferred Qualifications
Experience working across multi-product or platform-based portfolios.
Familiarity with brand architecture naming and messaging governance and trademark considerations.
Background in enterprise infrastructure cloud data or SaaS markets.

Bachelors degree in marketing or business related area OR Equivalent combination of additional experience as stated above in place of degree.