Multimedia Journalist Weau (La Crosse Bureau)

About Gray Media:

Today we are a growing multimedia company headquartered in Atlanta Georgia. We are the nations largest owner of top-rated local television stations and digital assets serving 117 full-power television markets that collectively reach approximately 37% of US television households. The portfolio includes 80 markets with the top-rated television station and 100 markets with the first- and/or second-highest-rated television station in average all-day ratings across 116 such markets measured by Nielsen in 2025. We also own the largest Telemundo Affiliate group with 46 markets and Gray Digital Media a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Our additional media properties include video production companies Raycom Sports Tupelo Media Group and PowerNation Studios and studio production facilities Assembly Atlanta and Third Rail Studios.

About WEAU:

WEAU 13 News serves western Wisconsin with a mission of keeping communities safe and informed. The La Crosse Bureau plays a key role in covering the Coulee Region and surrounding communities delivering strong local journalism across broadcast digital and social platforms.

Job Summary/Description:

WEAU is hiring a dynamic deadline-driven Multimedia Journalist based in our La Crosse Bureau. This position is for a journalist who can operate independently generate daily story ideas and build the relationships needed to own coverage in the La Crosse area. Youll produce accurate viewer-focused reporting for our newscasts and digital platforms with an emphasis on trust transparency and fairness.

Duties/Responsibilities include (but are not limited to):

Enterprise pitch and develop original story ideas focused on the La Crosse area and aligned with WEAU editorial priorities.
Report shoot and edit videos for daily newscasts digital platforms and social media.
Write clear accurate engaging scripts for broadcast and digital in AP style.
Perform as a strong live reporter for breaking news and planned coverage.
Cultivate and maintain community contacts including public safety local government schools health care and business leaders.
Track community conversation and emerging issues (online and offline) to generate story ideas and stay ahead of competitors.
Conduct interviews verify information and follow ethical newsgathering and newsroom standards.
Publish stories video and updates to the website and social platforms with audience-first framing.
Collaborate with newsroom leaders and producers to ensure accuracy context and fairness.
Maintain and operate station equipment including cameras lighting microphones and editing tools.
Monitor scanners and respond quickly to breaking news often working solo in the field.
Balance breaking news daily coverage and longer-term enterprise reporting through strong organization and time management.
Produce newscasts as needed.

This role requires working in all weather conditions carrying equipment driving to assignments and adapting quickly to breaking news. Evening weekend and holiday shifts may be required.

Qualifications/Requirements:

Bachelors degree in journalism communications or related field (or equivalent experience).
Strong writing shooting and editing skills.
Proven ability to work independently make sound editorial decisions and meet multiple deadlines.
Comfortable with live reporting and on-camera presentation.
Strong news judgment and commitment to accuracy verification and ethics.
Proficiency with editing software.
Valid drivers license and clean driving record.

If you feel youre qualified and want to work with a great group of people go to you may type in the job title station call letters or click on apply now upload your resume cover letter and references

(Current employees who are interested in this position can apply through theGray-TV UltiPro self-service portal)

WEAU-TV/Gray Media is a drug-free company

Additional Info:

Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race color religion sex national origin age disability or addition to federal law requirements Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment including recruiting hiring placement promotion termination layoff recall transfer leaves of absence compensation and training.

Gray Media expressly prohibits any form of workplace harassment based on race color religion gender sexual orientation gender identity or expression national origin age genetic information disability or veteran status. Improper interference with the ability of Grays employees to perform their job duties may result in discipline up to and including discharge.