Multi-Media Specialist

Multi-Media Specialist

Are you a creative storyteller who knows how to turn meaningful moments into engaging content and effective marketing campaigns LIFE PACE is seeking a Multimedia Specialist to develop print digital social media and multimedia strategies that increase community awareness and support participant enrollment.

In this role you will capture the stories of LIFE PACE participants families caregivers and team members through photography video graphics social media mailers and other marketing campaigns. You will work closely with PACE leadership enrollment staff and program teams to create content that reflects our mission while protecting participant privacy and maintaining consistent brand standards.

• Develop multimedia marketing strategies that increase awareness of LIFE PACE and support enrollment goals.
• Create schedule and publish engaging content for Facebook Instagram LinkedIn YouTube and other platforms.
• Capture and edit photos and videos at LIFE PACE centers participant activities community outings and special events.
• Design graphics reels short-form videos flyers brochures postcards mailers advertisements and other promotional materials.
• Develop targeted direct-mail campaigns and coordinate mailing lists printing production and distribution.
• Create and manage Meta advertising geofencing location-based advertising and other digital campaigns.
• Monitor social media advertising and campaign analytics and recommend improvements.
• Develop educational content testimonials success stories and impact narratives.
• Assist with email campaigns and electronic newsletters.
• Respond professionally to online comments messages and reviews.
• Coordinate content calendars with PACE events outreach efforts and organizational initiatives.
• Attend community events and outreach activities to gather content and promote LIFE PACE.
• Maintain an organized library of photos videos graphics releases and marketing materials.
• Ensure all content complies with HIPAA participant authorization requirements organizational policies and branding standards.

What We Offer

At LIFE Senior Services we value the people who make our mission possible. We offer a competitive compensation and benefits package designed to support your health well-being financial security and work-life balance. Team members enjoy access to comprehensive health benefits paid time off paid holidays retirement benefits opportunities for professional growth and the rewarding experience of making a meaningful difference in the lives of older adults and their families.

CERTIFICATION LICENSES REGISTRATIONS:

• Holds and maintains an Oklahoma Drivers license.

EDUCATION AND EXPERIENCE:

• High School Diploma or GED required. Some college preferred.
• Experience designing marketing materials for print and digital distribution including mailers postcards flyers advertisements and social media content.
• Experience with geofencing or location-based advertising campaigns preferred.
• Ability to capture and edit high-quality photos and videos for marketing purposes.
• Experience managing paid social media advertising campaigns.
• Excellent written and verbal communication skills.
• Graphic design experience using Canva Adobe Creative Suite or similar software preferred.
• Strong understanding of current social media platforms trends and algorithms.
• Excellent organizational and project management skills.
• Ability to work independently while managing multiple deadlines.
• Creative thinker with strong attention to detail.
• Professional customer service skills when interacting online with the public.

REQUIRED TECHNICAL SKILLS:

• Proficiency with Meta Business Suite including content management and paid advertising.
• Proficiency with Canva Adobe Creative Suite or comparable graphic-design software.
• Proficiency with Microsoft Office Suite.
• Experience using social media scheduling and content-management platforms.
• Experience with photo and video capture and editing software.
• Experience maintaining digital photo video and marketing-asset libraries.
• Experience with email-marketing platforms preferred.
• Experience with CRM systems mailing-list management or direct-mail campaign tools preferred.
• Familiarity with digital advertising geofencing and campaign analytics platforms preferred.
• Ability to learn and use additional marketing software and platforms as needed.

PHYSICAL REQUIREMENTS:

• Ability to travel to LIFE PACE locations and community events.
• Ability to lift up to 25 pounds of photography or event equipment.
• Frequent standing walking and moving throughout facilities and community events.
• Ability to occasionally work evenings or weekends for special events.

WORK ENVIRONMENT: The main work environment is an office setting of a non-profit organization providing a variety of services to seniors and their families. The activity level is high and the noise level is moderate. The work environment will include a variety of clinician settings day centers hospitals nursing homes and individuals homes. Daily travel will be necessary. This position may require the individual to work on weekends as scheduled and have the availability to meet family members or prospects before or after normal business hours. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the position.