Senior Cloud Marketing Manager

The Senior Manager Cloud Marketing (SMCM) is the global marketing business owner for NetApps premier partnerships with the hyperscalers. This role manages marketings full contribution to the growth of NetApps firstparty and thirdparty services.

The SMCM owns the marketing strategy and investment mix in partnership with marketing stakeholders at the hyperscalers and serves as the primary point of contact for business stakeholders inside and outside NetApp. The SMCM ensures that marketing contributes to pipeline revenue and engagement targets as defined by NetApps Tier 1 hyperscaler KPIs.

This is a hybrid role requiring in office expectations of 3 days per week. We are looking for candidates in: Bellevue WA Office Boulder CO RTP North Carolina and San Jose CA.

Strategy & Planning

• Jointly own the hyperscaler marketing strategy investment mix and annual/quarterly plan with our partners marketing team.
• Align all marketing activities to the joint business plan with the hyperscalers for firstparty and thirdparty services.
• Determine budget allocation and investment prioritization across demand generation partnerled initiatives and ecosystem activities.
• Marketing partnership development to open up new co-marketing opportunities with the partners.

Stakeholder & Relationship Leadership

• Serve as the primary marketing point of contact for GTM leadership alliance leaders sales ops sales specialists CSAs and CSM managers.
• Represent NetApp Marketing in all executive senior executive and operatinglevel Cloud business reviews.
• Provide strategic guidance and support to NetApp corporate field and partner marketing teams.
• Manage ongoing communications and maintain regular operating cadences with crossfunctional stakeholders.

Team Leadership & Management

• Eventually lead the hyperscaler marketing team (Cloud Marketing Strategist Cloud Campaign Operations Manager Cloud Alliance Marketing Manager and future marketing roles.
• Own team priorities deliverables success metrics hiring recommendations and professional development.
• Manage Cloud Marketing team operations including meeting cadences internal communications and stakeholder alignment.

Program Governance & Executive Reporting

• Report on marketings contribution to hyperscaler revenue pipeline partner engagement and program performance using NetApps Tier 1 KPIs.
• Support the Director of Hyperscaler Marketing with executive briefings and performance dashboards.
• Ensure all partner programs meet contractual requirements and deliver measurable ROI.

CrossFunctional Collaboration

Work closely with:

• Hyperscaler Partner Marketing Partnership Development and Product Group
• Marketing centers of excellence (digital events paid media content MRA)
• NetApp sales alliance and field marketing teams
• Operations and finance teams for budget tracking and compliance

And collaborate to:

• Execute co-marketing programs
• Optimize campaign performance
• Track KPIs and report impact
• Influence internal and external stakeholders to advance hyperscaler strategy

NetApp KPIs

• Marketing-sourced and influenced pipeline/revenue across 1P and 3P services
• MQL & SQL creation and opportunity progression
• Amount of MDF received from the partners
• Engagement contribution from marketing investments (MDF NetApp budget)
• Hyperscaler seller engagement and activation
• Program execution quality (on time on budget fully tracked)
• Marketing contribution to revenue across Cloud services

Deliverables

• Annual and quarterly marketing plan
• Budget and investment plan
• KPI dashboards and executive reporting
• Seller and partner engagement plans
• Program performance and ROI reporting
• Marketing calendar and stakeholder communications
• Cross-functional alignment frameworks (Cloud sales CSA/CSM product teams)

Skills & Competencies

• Deep knowledge of cloud business models direct indirect sales motions and hyperscaler GTM dynamics
• Strategic marketing expertise and strong business acumen
• Exceptional communication organization and collaboration skills
• Ability to influence across a diverse global organization at multiple levels
• Strong relationship management and expectationsetting abilities
• Analytical mindsetability to measure test iterate and optimize
• Ability to manage complex partner ecosystems (1P/3P GSI/ISV Marketplace)
• Bias for action and ability to operate autonomously while managing crossfunctional stakeholders

Internal:

• Hyperscaler Sales Ops
• Hyperscaler Specialists / CSAs / CSM leadership
• 1P/3P Product Management
• Field & Geo Marketing
• ACMS CMS SEM teammates
• CoEs (Digital Content Paid Events)
• Finance Ops

External:

• Hyperscaler partner and GTM teams
• Marketplace Partner and Sales organizations
• Vendors/Agencies

How They Work With Stakeholders

• Coordinate marketing activities endtoend
• Engage CoEs for execution excellence
• Communicate progress and insights to all levels of NetApp and partner stakeholders
• Influence planning adoption and prioritization of Cloud programs across sales alliances and product teams
• Serve as a steward of budget accountability ROI tracking and Tier 1 KPI governance

Business Objectives

• Drive growth of NetApps Hyperscaler 1P and 3P cloud services
• Accelerate pipeline and expand customer opportunity creation
• Strengthen our strategic Cloud partnerships
• Increase Cloud seller and partner engagement with NetApp solutions
• Improve marketing ROI through measurable datadriven programs

• Typically requires a minimum of 8years of related experience.
• People management experience typically requires a minimum of 5years of related experience