Media Supervisor, Programmatic

As a Senior Media Planner Programmatic you will be a strategic leader responsible for developing executing and optimizing programmatic media plans that drive meaningful business outcomes for our clientsprimarily within the luxury automotive category. Youll collaborate closely with internal teams agency partners and platform vendors to architect smart data-driven strategies across display video audio and emerging programmatic channels.

You will play a central role in evaluating new technologies shaping audience strategies and ensuringflawless execution across DSPs. Youll also translate performance insights into compelling stories thatinfluence clients and guide ongoing optimization and testing.

What Youll Do:
Develop full-funnel programmatic media plans including strategy audience recommendationsbudget allocation inventory selection and KPIs.
Lead campaign briefing setup forecasting pacing and optimization workflows in partnership withactivation teams.
Evaluate and recommend audience segmentation strategies leveraging 1P/2P/3P data contextualopportunities and platform-native solutions.
Collaborate with analytics and insights teams to define measurement frameworks testingroadmaps and learning agendas.
Analyze campaign results and generate actionable insights that shape ongoing strategy.
Provide thoughtful guidance on channel roles programmatic trends and emerging technologies.
Partner with creative account and production teams to ensure alignment on messagingplacements and deliverables.
Lead communication with platform partners (DV360 The Trade Desk Amazon DSP etc.) to stayahead of innovations and competitive intelligence.
QA all programmatic media plans and deliverables ensuring accuracy consistency andexcellence.
Present strategic recommendations insights and results to internal teams and client stakeholders.
Support junior team members through guidance mentorship and performance feedback.

What You Bring:
Bachelors degree in Marketing Advertising Communications or related field.
46 years of experience in digital media planning with at least 3 years focusedspecifically on programmatic media.
Strong understanding of DSPs (DV360 TTD Amazon Yahoo DSP etc.) and programmatic buyingmechanics (PMPs PG RTB auction dynamics).
Experience developing strategies for audience targeting data activation measurement and
attribution.
Ability to analyze performance data and synthesize into clear insights and recommendations.
Experience working with luxury automotive or premium brands is a plus.
Strong cross-channel understanding of display video CTV audio native and emergingprogrammatic formats.
Excellent communication presentation and storytelling skills.
Ability to manage multiple projects in a fast-paced environment with attention to detail.
Familiarity with ad serving measurement and verification tools (DCM/CM360 MOAT IAS GA/GA4
Adobe etc.).
Proficiency in Excel PowerPoint and project management workflows.

Bonus if You Have:
Hands-on-keyboard DSP experience
Google Marketing Platform or Trade Desk Certifications
Experience with brand lift studies MMM MTA or advanced analytics
Exposure to identity solutions clean rooms or privacy-safe data models
Experience with automation/bulk sheets for optimization reporting and trafficking efficiencies
Experience with DCO at scale
Regional media planning experience

Our Publicis Groupe motto Viva La Différence means were better together and we believe that our differences make us stronger. It means we honor and celebrate all identities across all facets of intersectionality and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage dental vision disability 401K as well as parental and family care leave family forming assistance tuition reimbursement and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically please contact

All your information will be kept confidential according to EEO guidelines.