Media Strategy Manager

We are seeking a results-driven Media Strategy Manager to lead the planning execution and optimization of integrated media campaigns. This role is responsible for developing data-driven media strategies across digital and traditional channels to maximize brand visibility engagement and ROI.

The ideal candidate combines analytical expertise with creative thinking and has a deep understanding of audience targeting media buying and performance measurement.

• Develop and execute comprehensive media strategies aligned with business and marketing objectives
• Plan and manage multi-channel campaigns (digital social programmatic TV radio and print)
• Analyze audience insights market trends and competitive landscapes to inform strategy
• Collaborate with internal teams (creative marketing analytics) and external media agencies
• Oversee media budgets allocations and forecasting to ensure optimal ROI
• Monitor campaign performance and optimize based on KPIs (CTR CPA ROAS impressions conversions)
• Utilize analytics tools (Google Analytics DSPs social media platforms) for reporting and insights
• Lead A/B testing and experimentation to improve campaign effectiveness
• Present campaign results insights and recommendations to stakeholders
• Stay up to date with emerging media trends technologies and platforms

• Bachelors degree in Marketing Advertising Communications or related field
• 5 years of experience in media planning buying or strategy
• Strong knowledge of digital advertising platforms (Google Ads Meta programmatic DSPs)
• Experience managing budgets and optimizing performance campaigns
• Proficiency in analytics and reporting tools (Google Analytics Tableau Excel)
• Excellent communication presentation and stakeholder management skills
• Strong analytical and problem-solving abilities

• Strategic Thinking
• Data Analysis & Insights
• Campaign Optimization
• Budget Management
• Cross-Functional Collaboration
• Innovation & Trend Awareness

• Experience in agency or high-growth digital environment
• Familiarity with marketing automation and CRM platforms
• Certifications (Google Ads Meta Blueprint etc.)

• Competitive hourly compensation
• Remote work flexibility
• Performance bonuses and incentives
• Health dental and vision insurance
• Paid time off and holidays
• Professional development opportunities.