Media Planner

Responsibilities

Portfolio & Growth

• Attend client status meetings: take notes summarize next steps provide to Supervisor/Manager for approval before distributing bullet pointed list of job holders main responsibilities.

• Build relationships and trust with partners in Mediahubs Partnership Investments Audience Science Campaign Insights Insights Action and Radical Disruptive in addition to extended Mediabrands and Kinesso specialty teams.

• Monitor client and marketing industry trades media plan performance reporting and competitive activity to surface industry updates performance insights and opportunities to team and clients.

Media Strategy

• Support 1-2 accounts pending scale and complexity of business and scope of deliverables.

• Research and develop media plan scenarios for assigned clients.

• Partner with Local Investments Kinesso and Partnership Investments on development of partner list RFP details and evaluation prior to client recommendations.

• Support presentation development with research creating check-ins throughout timeline participating in discussion and contributing to/prepare/write slides for client presentation decks.

• Partner with analytics team to implement measurement objectives and taxonomy.

• Support campaign implementation and execution QA monitoring/optimizing and conduct insightful reporting.

• Utilize IGNITE planning strategy process (Implement business intelligence generate multiple audience segments Navigate the investment tap into culture Evolve with speed and precision) as part of client teams to guarantee robust analysis of business/media role.

• Visualize summarize and develop insights and implications for competitive reporting.

• Gathers organizes and presents (pending leaders readiness assessment) competitive research and spending data.

• Utilize planning tools (i.e. Kismet R/F etc) to determine the optimal media mix (across all channels) and plan delivery.

• Employ media math and how to apply calculations demonstrating proficiency in working with and managing numbers.

• Maintain updated costs and media plan details in Media Tools (or client flowchart software).

• Confirm client media authorization approval for Partner Investments and Kinesso to set up buys issue Insertion Orders reconcile buys and traffic assets to vendors.

• Provide assistance with Billing Process updating team status documents and working across the internal cross functional teams (Video Investments R&D Labs creative etc.).

• Ensure familiarity with Insights Action and Radical Disruptive capabilities process and approach to support integration into media plans.

• Contribute ideas that contribute to creative media tactics.

People & Culture

• Participate in a diverse inclusive creative culture.

• Collaborate with peer group to share work and inspire junior team members about creative-thinking accountability and thought-leadership.

• Responsible for developing the skill and knowledge base of those more junior as well as supervise advise and counsel direct report(s).

Qualifications Required Skills

• Experience planning or buying while developing additional acumen of cross-channel media marketplace and planning essentials (delivery levels flighting etc.) including Video/Audio Broadcast/Streaming Direct and Addressable Digital Social Media Retail Media (if applicable) Print OOH etc.

• Able to demonstrate the ability to successfully multi-task while preserving high attention to detail manage time and show superb organizational skills and the ability to meet deadlines.

• Demonstrate excellent verbal written and presentation skills and ability to think on your feet.

• Strong mathematical abilities

• Proficient computer skills (MS Word Excel PowerPoint) and knowledge of DCM Prisma comScore MRI.

• Must be able to occasionally travel to supported markets or client events.

Qualifications Desired Skills

• Bachelors degree preferred.

• 1 years of experience desired.