Media Planner

At A&G (Allen & Gerritsen) we are recognized and envied for our craft and creative efficacy. Our mission is to seek and attract the most fearless talent and brave brands who want to do work that works. We believe in the power of creativity to transform brands businesses and communities and we are driven by insights imagination and tireless collaboration. We exist to help brands be Unignorable.

At A&G Media is built on curiosity rigor and humanity. We dont just plan media we understand audiences their motivations and the emotional context in which brands show up. The Associate Media Director plays a critical leadership role in bringing that philosophy to life.

The Media Planner plays a critical role in bringing that philosophy to this role you will support the development and execution of integrated insight-driven media plans that align with client business objectives and elevate the craft of media across the agency.

You will collaborate closely with analytics creative strategy project management and account teams to ensure campaigns are planned built launched and optimized with precision and care. This role requires strong attention to detail analytical thinking and the ability to translate strategy into accurate effective execution.

From research and planning through trafficking and campaign management you will help ensure our work is not just delivered but delivered well.

Craftsmanship

Bring discipline and excellence to media planning ensuring accuracy impact and value for clients.

• Support development of media plans aligned to client objectives and media briefs
• Conduct channel audience and competitive research
• Review and evaluate vendor proposals
• Assist with budget allocation and media mix planning
• Build Insertion Orders within Advantage
• Translate media plans into trafficking documentation
• Execute QA across platforms and internal documentation prior to launch
• Monitor pacing and support optimizations based on performance

Curiosity

Stay relentlessly curious about the changing media landscape and use insights to fuel smarter client work.

• Contribute to presentation development and storytelling
• Support development of integrated media ideas across channels
• Think beyond execution to understand how media amplifies creative impact

Creativity

Transform client challenges into media-led ideas that stand out and make brands unignorable.

• Collaborate cross-functionally with media analytics creative account and project teams
• Maintain clear and professional communication with vendors and partners
• Demonstrate accountability positivity and a team-first mindset
• Bring energy humor and a willingness to learn

Culture

Be an A&G ambassador by fostering collaboration inclusion and team health as the foundation of great work.

• Collaborate cross-functionally with media analytics creative account and project teams
• Maintain clear and professional communication with vendors and partners
• Demonstrate accountability positivity and a team-first mindset
• Bring energy humor and a willingness to learn

What You Bring:

• Bachelors degree in Advertising Marketing Communications Media or related field
• 1 year of media planning and buying experience in an agency or brand environment
• Hands-on digital trafficking experience
• Experience building campaigns in Facebook Ads Manager
• Experience with Excel and/or Google Sheets
• Strong attention to detail and organizational skills
• Clear verbal and written communication skills

Preferred

• Experience with Google Campaign Manager
• Experience creating UTM parameters and supporting tagging processes
• Strong quantitative and problem-solving skills
• Familiarity with Microsoft Office and/or Google Workspace

Why A&G

• Join a vibrant team that values creativity innovation and making a positive impact.
• Work with a diverse range of clients across industries such as Travel Tourism Healthcare Financial Services Restaurants Retail Food & Beverage Higher Education Economic Development and Clean Energy/Sustainability.
• Be part of a culture that encourages continuous learning professional growth and having fun while doing great work.
• Collaborate with a team driven by insights imagination and tireless collaboration to create inventive brand experiences that evoke emotion spur action and create impact.
• Help brands and people transform into the best version of themselves so they can live their purpose each day and have a positive impact on the world.

If youre ready to take your career to the next level and contribute to transforming brands businesses and communities wed love to hear from you. Apply today and lets create something amazing together.

A&G is a fiercely independent agency in the cities where independence was born Boston & Philadelphia. Innovation & culture drive its success.

A&G is committed to creating a diverse and inclusive environment and is proud to be an equal opportunity employer.