Media Operations Analyst

Key Responsibilities:

• Execute paid media campaigns on digital platforms to drive growth awareness and conversions for owned and client campaigns.
• Work with the Media Operations Manager to develop implement and analyze bespoke media strategies that amplify our owned messaging across social YouTube search network and emerging platforms to adult fans parents and children.
• Collaborate with internal teams including sales content and product to ensure the successful setup execution and optimization of advertising campaigns across WildBrains YouTube Reserve network.
• Ensure creatives comply with industry standards platform guidelines and legal requirements.
• Monitor campaign performance analyze key metrics and provide actionable insights and recommendations to improve campaign effectiveness and achieve KPIs.
• Manage media budgets to maximise return and track spend and payments.
• Stay updated on industry trends best practices and emerging technologies in digital advertising sharing insights with internal teams and contributing to thought leadership initiatives.
• Generate regular reports on campaign performance revenue tracking and ad operations metrics providing valuable insights to stakeholders.
• Collaborate with ad sales and partnerships teams to create media plans and define targeting strategies that answer briefs.
• Ensure all material and activity is of appropriate quality and complies with relevant guidelines and procedures. Ensure the correct functioning of escalation and issue management procedures.
• Ensure campaigns are managed in-line with the agreed strategy and in the brands tone of voice and the agreed strategy is translated into creative briefs.

Qualifications :

What you will bring:

• Demonstrable experience of creating and executing digital campaigns across a variety of platforms and tools (e.g. Google Ads (YouTube Search Display) META Ads Manager TikTok Spotify Pinterest FAST Channels.
• Excellent communication and interpersonal skills with the ability present strategies and ideas to a variety of audiences.
• Collaborative spirit working seamlessly with internal teams and external partners.

• Working to tight deadlines and managing key stakeholder relationships - an organised and proactive person.
• Creative thinker with strong analytical and strategic skills and the ability to use data to drive decision-making and recognize the story it tells.
• An excellent knowledge of the digital landscape and experience of online video and social media platforms.

• A passion for CTV innovative digital brands and Childrens brands and content. You will keep up to date with current industry trends. You can adapt to a rapidly changing environment and develop skills according to the changing needs of the business.
• Educational background in Marketing Communications Advertising fields or equivalent work experience preferred.
• Experience or knowledge of advertising to children an advantage.

Additional Information :

What We Offer

Working at WildBrain is more than a job its the opportunity to join forces with extraordinary insightful and imaginative people who will recognize your talents and encourage your professional growth and development in a work environment that promotes creativity and individuality. We offer competitive benefits and we invest in our people and their future.

Our Commitment

Diversity Equity and Inclusion are in our DNA. As a global leader in kids and family entertainment we strive to reflect and honour the diversity of our audiences around the world. We believe that creating diverse and inclusive content & brands begins with fostering a culture of belonging at WildBrain. To us a culture of belonging is one where we celebrate and welcome the diversity of all employees stakeholders and external partners and strive to create an environment where every individual feels valued respected and brings their authentic self to work.

We demonstrate our commitment to this by striving to provide a supportive work environment and a corporate culture that welcomes and encourages equal opportunities for all employees. We recognize that people bring experience and talent that goes beyond the technical skills and requirements of a job. If you possess similar experience that is close to what weve listed here we encourage you to please still consider applying. We strongly believe that diverse experience transferable skills and passion are key! WildBrain accommodates people with disabilities throughout the recruitment and selection process. Applicants are encouraged to make their needs known in advance if accommodation is required.

About WildBrain

At WildBrain we build and grow beloved family brands through exceptional entertainment experiences. Home to franchises such as Strawberry Shortcake Teletubbies Yo Gabba Gabba! Inspector Gadget and Degrassi we are a global leader in franchise managementbringing stories to life through content production audience reach and consumer products. Our award-winning studio has partnered with top global platforms such as Apple TV Netflix and the BBC producing acclaimed series such as The Snoopy Show Strawberry Shortcake: Berry in the Big City Teletubbies (2015) Yo Gabba GabbaLand! and Finding Her Edge. The WildBrain Network offering more than 1000 channels across YouTube FAST and AVOD delivers premium-quality content to todays kids and families wherever theyre watchingconnecting advertisers to audiences at scale through brand-safe media solutions. WildBrain CPLG our global licensing and consumer products arm represents our own and partner brands across major territories worldwide. Headquartered in Toronto WildBrain trades on the Toronto Stock Exchange (TSX: WILD). Visit us at . 

Attention: We have been made aware of individuals and recruitment agencies falsely claiming to represent WildBrain and offering employment opportunities on our behalf.

All legitimate opportunities are managed through our internal Talent Acquisition team and verified partners and are posted on our official careers page and LinkedIn. If you are unsure about the legitimacy of any outreach please verify by contacting us directly.

Remote Work :

Yes

Employment Type :

Full-time